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Just about every day someone asks for my opinion on something related to corporate partnerships. Frankly, I expend most of my breath debunking myths about partnership practices! My best responses include lots of facts and figures to support my position. But, honestly, good research is hard to come by. That’s one reason I’m so excited about a new report from For Momentum , an Atlanta-based agency that specializes in building strategic cause alliances.
Don’t you just love it when you spend a meeting coming up with ideas, and then NONE of them go anywhere? Brainstorming is seriously over-rated — when you do it wrong, which is most of the time! Beth Kanter shares her tips here on how to do brainstorming right. As Beth points out, asking the right question or framing the problem that you are brainstorming about is essential to your success.
It’s hard to believe we’re more than halfway through 2018. It doesn’t seem like that long ago I wrote this post – How to Do Better in 2018. I hope your fundraising and communications are going well so far this year. Are they going well? Are you even paying attention to how things are going? Let’s revisit that post from the beginning of the year.
According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. 48% say they are somewhat likely. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it’s clear that as a revenue stream for nonprofits, Facebook has sticking power.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Just about every day someone asks for my opinion on something related to corporate partnerships. Frankly, I expend most of my breath debunking myths about partnership practices! My best responses include lots of facts and figures to support my position. But, honestly, good research is hard to come by. That’s one reason I’m so excited about a new report from For Momentum , an Atlanta-based agency that specializes in building strategic cause alliances.
One way to earn better coverage is to get out of the office and meet reporters face to face. Flickr Creative Commons photo by Per Egevad. If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. But if you have been disappointed with the results of your releases, it might be time to try a different approach: getting your top leader out of the office and in front of the journalists you’re c
Steven Screen is at it again. Steven is an amazing direct mail and fundraising expert. And he has a way of making me feel uncomfortable. He says the best story for raising money is the "incomplete story.". You see, when I write fundraising letters , my first reaction is to tell the prospect what a good job my nonprofit is doing. We really have things under control.
Steven Screen is at it again. Steven is an amazing direct mail and fundraising expert. And he has a way of making me feel uncomfortable. He says the best story for raising money is the "incomplete story.". You see, when I write fundraising letters , my first reaction is to tell the prospect what a good job my nonprofit is doing. We really have things under control.
Here’s a hard truth: at some point, if it hasn’t happened already, a potential donor will tell you “no” when you ask for money. It stings, but it’s a normal part of life in the nonprofit sector. And while this may feel like the end of the world at first, with the right attitude , you can turn that rejection into a positive learning experience. First thing’s first, it’s important to identify the different types of “no”—sometimes not all hope is lost.
My colleague Jennie recently wrote a blog post in which she highlighted the importance of sharing stories. In it she shared her own story of wondering whether she was really ready to climb Mt. Kilamanjaro. A wild race through Heathrow airport, just in time to make her flight, not only got her to her destination; it […]. The post Are Your Stories Flat or Fantastic?
Town Branch Distillery. Lexington, KY. Good afternoon, you awesome nonprofit communicators! I have searched high and low to find the the best articles, posts, tips, and more from around the world of marketing and fundraising. You’ll find tips on social media, audience research, and graphic design as well as some good books to read. It’s time for Mixed Links… Tenelle Bailey shows you the 3 Cs to Build Your Nonprofit Social Media Presence.
Among the many skills attributed to Steve Jobs was his ability to create a “reality distortion field”—a mental force he created to persuade himself and others to believe almost anything. Colleagues from early days note it was this skill that enabled Jobs and his team to develop the original Macintosh computer and deliver the software in the unheard-of period of just 10 months.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Steven Screen is at it again. Steven is an amazing direct mail and fundraising expert. And he has a way of making me feel uncomfortable. He says the best story for raising money is the “incomplete story.” You see, when I write fundraising letters , my first reaction is to tell the prospect what a good job my nonprofit is doing. We really have things under control.
Sometimes people ask us why we don’t allow donors to be anonymous when taking donor surveys. I guess they actually believe donors want to be anonymous. I think that’s probably because they (the fundraisers) might prefer to be anonymous. But their preferences have nothing to do with the donors’ Trust me on this. Your donors want you to know them individually.
Michele Soli. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Michele Soli is the Manager of Communications as part of the Development team at Mi Casa Resource Center, a Denver-based nonprofit focused on advancing the economic success
They say love is blind. It’s actually worse than that. If you were blind, you would know not to trust your eyes. Love distorts. It makes you see things that aren’t there. It enhances positives and turns negatives into charming quirks. That’s why you want donors who are fully committed to you, who love you, warts and all. This type of commitment is its own reality distortion field.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
For many people, mobile has become the default channel for accessing the internet, reading emails, watching videos and using social media. As of early 2018, 77% of the American population owns a smartphone. Mobility has blazed a path across nearly all sectors. It has forever changed the way people consume media, shop for goods, bank, communicate and much, much more.
Learn what everyone is missing about the 410 billion dollars in giving as reported by Giving USA’s 2018 annual report. Learn more about MarketSmart at [link]. The post What Everyone Is Missing About The Giving USA 2018 Annual Report (EF-S03-E01) appeared first on MarketSmart, LLC |.
For all of you overwhelmed nonprofit communicators who are sick of long to-do lists and reacting to situations instead of planning ahead, THIS NEW WEBINAR IS FOR YOU! And it’s a “Budget-Friendly” webinar which means registration is only $20 for tomorrow’s: “Simple Rules” for Communications Directors: How to Create Easy Routines, Speed Up Your Work, and Get More Done, Painlessly. 60-Minute Webinar with Kivi Leroux Miller.
Zach and Tim answer questions about handling negative metrics, what the one monthly or weekly metric every fundraiser should monitor is, and benchmarking in tribute donations. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Click here to listen on YouTube! Topic Timestamps TJ from Indianapolis, Indiana … Continue reading "Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (Season 2, Episode 4)"
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Pollster Frank Luntz calls “imagine” the most powerful word in the English language. He says “imagine allows you to communicate in the eyes and the vision of the listener rather than yours.”. Good verbs like “imagine,” “remember,” and “picture in your mind” give a person the trigger to help them put themselves in the place of the person whose story you are telling.
We’re getting pretty good at marketing rollover IRAs here at MarketSmart. Here are some of the things we’ve learned as we’ve crafted a value proposition that generates massive amounts of money for good causes. NOTE: If you haven’t cracked the code on seriously turning up the dial with your rollover IRA marketing, maybe it’s time you contacted us ?
There is a famous study in nonprofit marketing showing that an appeal that tells the story of a child does better than an appeal that tells that same story with information about the general problem of poverty in Africa. Even more oddly, a story of one boy did as well as the story of one girl; and both did better than the story of the boy and the girl.
Your high school English teacher taught you that metaphors were flourishes or poetic devices – that little bit of finishing salt to enliven a dish. How wrong s/he was. S/he handed you a tool for great good and/or a weapon for great evil. If s/he really understood its awesome power, the metaphor would not have been allowed within 500 yards of a school.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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