Nonprofit Marketing Guide
JANUARY 2, 2018
Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most. If you’re not clear […]. The post Set Goals for What Matters appeared first on Seapoint Center for Collaborative Leadership.
Selfish Giving
JANUARY 1, 2018
2018 is only a few hours old and it already feels different to me. Ignoring the fact that I am still sitting in my front room writing a blog post right before it is “due”, and ignoring the fact that this will be the first time in 5 years that I haven’t taken a two week vacation during the holiday break, things really do seem different.
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Ann Green
JANUARY 4, 2018
Happy New Year! I hope you had a good holiday. I just returned from my family’s annual trip to Florida. It’s quite a contrast from the frigid, wintery weather we’re having in Boston. I also hope 2017 was a good year for your organization, and 2018 will be even better. If things didn’t go so well last year, here are a few ways to help you do better. Evaluate and plan.
Nonprofit Tech for Good
DECEMBER 31, 2017
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days can inspire donors to give provided that your nonprofit knows how to promote the days effectively. The first step is to decide which days to build a campaign upon and add them to your 2018 editorial calendar.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
JANUARY 3, 2018
We’ve tried to get you thinking about your nonprofit annual report back in November , but we know a lot of you are just too focused on year-end giving to think about it. (We’ll convert you one day though!). Now it’s January. Your Nonprofit Annual Report needs to go out. No excuses. OK, so maybe you have a few excuses like… You don’t know where to start.
Selfish Giving
DECEMBER 31, 2017
Wow. It's the last day. I have to admit that at the beginning of the month I wasn't sure I would be able to write something every day. But I'm glad I did it. Here's what I learned. I loved creating something everyday. It was such a good feeling to finish something every day and hit the publish button. So often we get bogged down in projects that take days or even weeks to complete.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Coach
JANUARY 5, 2018
As all up-to-date fundraising professionals know, online giving has become one of the most important sources of revenue for nonprofits in the past few years. Online donation forms allow supporters to donate securely and quickly from anywhere in the world, on their laptops and their mobile phones , without licking a single envelope. Of course, online giving didn’t stop evolving at the invention of the online donation form.
Nonprofit Marketing Guide
JANUARY 4, 2018
We’ll release the 2018 Nonprofit Communications Trends Report on January 17, but here are a few “Top Three” highlights for now. Top Three Goals Where Nonprofit Communicators Feel Most Effective. We asked you rate how effective your work is on a dozen different communications goals. The top three goals with the highest effectiveness rankings are: Supporting event fundraising (galas, walks, etc.).
The Agitator
JANUARY 3, 2018
In yesterday’s post we talked about when A/B tests show results, but all that’s really there is noise. Today, we’ll flip that on its head: sometimes an A/B test shows no result, but there’s an important finding just below the surface. An example of this is a great study by Karlan and Wood looking at whether emotion or education was a more potent factor in mail appeals.
iMarketSmart
JANUARY 5, 2018
Tons of writers in major media have been fretting about the new tax law. “Tax bill could turn philanthropy into a pursuit only for the rich.” – 12/23/17 Todd Frankel [ Washington Post ] “Nonprofits are the unintended victims of the new tax bill.” – 12/29/17 Chris Gates [ The Hill ] “The sky is falling!” – 12/17/43 Chicken Little [ Wikipedia ].
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Fundraising Coach
DECEMBER 30, 2017
There are dire warnings in the United States press about the huge drop in charitable giving coming in 2018. Even groups who should know better, like AFP - the Association of Fundraising Professionals, is saying the sky is falling. (Full disclosure: I am on the board of my local AFP chapter. That doesn't mean I agree with everything from the main office.).
Nonprofit Marketing Guide
JANUARY 5, 2018
Everyone back to work yet? To celebrate the New Year, I have gathered the freshest links for you from around the world of marketing and communications. It’s time for Mixed Links…. Today is the last day to save $200 on our Annual All-Access Pass. With our Annual All-Access Pass, you get 365 days of access to training webinars, weekly time-savers, exclusive downloads, and support from other experts and peers.
The Agitator
DECEMBER 31, 2017
“What people revere, they resemble, either for ruin or for restoration.”. – Greg Beale. The word “worship” most often has a religious connotation. But we can revere, adore, exalt, venerate and glorify many things beyond whatever concept of a Higher Power we have (or don’t). We can worship money. We can worship being right. We can worship a bigger house filled with more and ever cooler stuff.
Lets Talk Nonprofit
JANUARY 3, 2018
"What gets measured gets done." Perhaps you've heard this saying. With the start of the new year, it's a great time to ask, "What does our nonprofit want to get done this year?" Then, the corollary is, "What fundraising metrics do we need to measure?" THINK BEYOND DOLLARS RAISED For many nonprofits, the primary way - and sometimes, the only way - they measure their success is in total dollars raised.
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The Nerdy NonProfit
JANUARY 3, 2018
Especially in the beginning of a new year, we realize how quickly the days can pass by. When it comes to software products, you have likely said, “oh, we’ll look into that after Giving Season,” or another “slower” time. Now that you’re reflecting on it, let’s all take a moment to actually look into software discounts for nonprofits and how they can help you.
Nonprofit Marketing Guide
JANUARY 5, 2018
A new year is upon us, my friends! Maybe 2018 is starting off too cold or too hot or with too much bomb cyclone for your tastes. What does it matter? We still have birds. As long as we have them, we should be looking at them… I’ll be watching birds mostly through the rime-crusted windows of my office, though–after kicking off the new year with my life Golden Eagle –I’m eager for another chase.
The Agitator
JANUARY 4, 2018
When you want to find out if your control package could be beaten, you test a different communication against it. So how do you test if your direct marketing program could be better? Clearly, you test a different program against it. For some this is a scary thought: it’s hard enough to deliver on one program effectively. But frankly, this is the only way to test the fundamental assumptions at the heart of your program: Am I communicating too much?
Fundraising Coach
JANUARY 5, 2018
As all up-to-date fundraising professionals know, online giving has become one of the most important sources of revenue for nonprofits in the past few years. Online donation forms allow supporters to donate securely and quickly from anywhere in the world, on their laptops and their mobile phones , without licking a single envelope. Of course, online giving didn’t stop evolving at the invention of the online donation form.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
NonProfit Hub
JANUARY 1, 2018
Every year we analyze our client performance data to determine any new trends or derive patterns that accurately predict how successfully a program will aid in behavior change. After many client engagements around the globe, we found several key factors that drive behavior change and adoption.
The Agitator
JANUARY 1, 2018
(aka The Myth of Statistical Significance). Get the Nobel Prize ready. I know Baskin-Robbins cures cancer in lab tests for a fact despite no medical training or testing. How can I be so certain? Because they have 31 flavors. If I ran a test of people who eat each flavor of Baskin-Robbins, it’s very likely that at least one group would have statistically significant results at the.05 level that it cures cancer.
The Agitator
JANUARY 2, 2018
(aka The Myth of Testing One Variable at a Time). After our earlier posts on the dangers of overly simplistic testing, you could despair of getting any legitimate test results for your file with noise in the data and large quantities required. There is, however, good news. If you embrace larger-scale testing, you can break the famous “test only one thing at a time” rule.
Fundraising Coach
DECEMBER 30, 2017
There are dire warnings in the United States press about the huge drop in charitable giving coming in 2018. Even groups who should know better, like AFP – the Association of Fundraising Professionals, is saying the sky is falling. (Full disclosure: I am on the board of my local AFP chapter. That doesn’t mean I agree with everything from the main office.).
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
NonProfit Hub
JANUARY 4, 2018
With the new year comes another wave of amazing conferences for nonprofiteers and business leaders alike. We’ve researched many of these conferences, met with the people behind the scenes and were even able to attend a handful. From our experiences we’ve compiled a list of what we believe are the can’t-miss conferences for nonprofits this year. Take a look!
NonProfit Hub
JANUARY 2, 2018
It’s happening again. All of the year’s art, events and goings-on are being sorted into “best of” lists on various blogs. And guess what? You’re looking at another. This one, though, can actually help you while you’re considering a rebrand or amping up your social media presence in 2018. Here are our picks for the best nonprofit social media campaigns of 2017 and a little bit about what made each one stand out. 1. # MeToo .
The Agitator
DECEMBER 31, 2017
Happy New Year and the best of wishes for 2018 from all of us at The Agitator. We’re going to forego the traditional “trends to watch for the coming year” in favor of the realization that in many ways 2017 has been a weird year and we’re pretty certain there won’t be much relief in 2018. What we’re absolutely certain of is that despite the political/ social despair and impatience so many of us are feeling in the Trump era the future is full of potential.
The Agitator
JANUARY 1, 2018
Velodyne LiDAR is now offering its most popular LiDAR sensor, the VLP-16, to customers around the world for up to a 50% cost reduction. Demand for our VLP-16s grew tremendously in 2017. As a result, we increased capacity and now can pass along savings as cost reduction to our customers. We want to make 2018 a year of optimism for the autonomous vehicle, especially as the first waves of robocabs hit the road.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
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