Nonprofit Marketing Guide
FEBRUARY 20, 2019
“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t a priority at your nonprofit: Why Stories Work Easier to remember.
Ann Green
FEBRUARY 19, 2019
How many times have you received an appeal or thank you letter that never mentions your past giving or that you’re a monthly donor? All you get is a generic, one-size-fits-all letter that doesn’t acknowledge who you are. Chances are most of the other donors of that organization are getting the exact same letter. This happens way too often and it’s a problem.
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Selfish Giving
FEBRUARY 19, 2019
Join Catalist’s Brittany Hill for a FREE one-hour webinar on February 27th that will share the findings of reaching out to more than 150 CSR executives and capturing their thoughts, challenges and predictions for the upcoming year. Signup HERE. At Catalist we like to say that strategy is just opinion until it is grounded in data. To that end, instead of just giving you our opinion on what is evolving and trending in CSR for 2019 and beyond, we went to the professionals living that work every day
Nonprofit Tech for Good
FEBRUARY 20, 2019
The internet is loaded with amazing free or low-cost tools and resources! Provided you set aside the time to explore and experiment, your nonprofit can use the tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media. 1. Buffer :: buffer.com. Buffer enables social media managers to schedule posts on social networks throughout the day and evening.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
FEBRUARY 21, 2019
You make a lot of content. That’s what communications staff do. But are you using that content well? Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives.
Fundraising Coach
FEBRUARY 22, 2019
Excellent fundraisers know that fundraising is about a relationship with a donor. Since they're a "donor," the relationship is centered around their giving. But it is a relationship. That giving is linked to a donor's values and passions - things that make her uniquely human. And it's those values and passions that contribute to a genuine relationship.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
FEBRUARY 19, 2019
Date: March 12, 2019. Time: 1pm EST. Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Fundraiser for: Wildlife SOS (Donation Optional). Customized for small nonprofits on a limited budget, this webinar will highlight current trends in online fundraising. Online donations make up an average of 7-10% of a nonprofit’s annual budget, but that number will grow rapidly in the coming years.
Nonprofit Marketing Guide
FEBRUARY 19, 2019
Curious if your salary as a nonprofit communications director is in line with what others are making? There’s a huge range depending on the size of your nonprofit and where you live. Check out the salary data for U.S. nonprofit communications directors in the 2019 Nonprofit Communications Trends Report. We asked for salary data from communications directors/managers and looked at that data by the overall organizational budget and by the cost of living where the nonprofit is located.
NonProfit Hub
FEBRUARY 22, 2019
Good news, folks—the nonprofit sector is looking more lively, vital and resilient than ever. Results from the Johns Hopkins Center for Civil Society’s 2019 Nonprofit Employment Report show that the nonprofit sector is not only one of the largest employment forces in the nation, but also a significant contributor to employment growth, even in recessionary periods.
Getting Attention
FEBRUARY 21, 2019
That’s the subject line of this morning’s email from our local Jewish Community Center (JCC), asking for my input on its member survey. My immediate response was to delete it because it’s all about the JCC’s needs and not about what us members need. At least that’s what the subject line conveys! Has your organization ever alienated its audiences doing something like this, something totally narcissistic ?
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Fundraising Report Card
FEBRUARY 19, 2019
Measuring your organization’s fundraising performance against itself (year over year analysis for example), is the first step towards benchmarking. After that comes peer comparison. The post Fundraising Benchmarks — What Can You Learn from $40B in Donations? appeared first on Fundraising Report Card.
Nonprofit Marketing Guide
FEBRUARY 18, 2019
While we know a lot of you are completely overwhelmed or stressed by your job, we also know a lot of you are out there kicking butt! Your campaigns get attention. Your advocates make change happen. Emails are being opened and checks are being mailed. You are on top of the world! So how do you handle that success? When things go right we tend to react in two very different ways – get cocky and complacent or think we just got lucky.
NonProfit Hub
FEBRUARY 18, 2019
Nonprofits are expected to provide the public with an annual report. This gives donors, volunteers, members of the community and others information about the organization’s accomplishments and growth over the past year. The report includes details about projects, success metrics, and more. The report serves several purposes, including recruiting volunteers, providing donors with an organizational vision, garnering community support and proving that the organization has kept records as they shoul
Concord Leadership
FEBRUARY 18, 2019
There are many reasons leadership is challenging: staff, clients, budgets, demands on our time. But the biggest reason leadership is challenging? As a leader, we’re calling the shots. Before getting into a leadership position, you want to call the shots. You know you could do better than the person currently in leadership. If only you […].
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
FEBRUARY 22, 2019
Excellent fundraisers know that fundraising is about a relationship with a donor. Since they’re a “donor,” the relationship is centered around their giving. But it is a relationship. That giving is linked to a donor’s values and passions – things that make her uniquely human. And it’s those values and passions that contribute to a genuine relationship.
Nonprofit Marketing Guide
FEBRUARY 22, 2019
The Depot. Auburn, AL Happy Friday, good people. Do you want the best articles, posts, tips, and more from around the world of marketing and fundraising? Of course you do! This week I have more trends for 2019, marketing to millennials, free tools for nonprofits, and Ryan Reynolds. It’s time for Mixed Links… Kivi shares Tech Trends for Nonprofit Communicators in 2019 over on the NTEN blog.
NonProfit Hub
FEBRUARY 20, 2019
One of the most important pieces of advice I can give to growing nonprofits is something that I heard years ago from a business consultant: be slow to hire and quick to fire. It may sound heartless, but we often rush to fill open positions and then are slow to act when we realize we’ve made a hiring mistake. As a 30-year nonprofit consultant, I’m no longer surprised to hear of organizations suffering from revolving doors of staff.
iMarketSmart
FEBRUARY 20, 2019
If you were a fundraiser at my alma mater seeking a donation from me for a new building, a progressive campaign might look like this: Step 1 – Awareness. The first step might be an offer (seemingly from you) to see if I’d like a digital version of my yearbook from my graduation year. Maybe I hadn’t thought of the university in a while. Perhaps I lost my yearbook.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Thunderhead Works
FEBRUARY 18, 2019
By Tom Peterson. Every year Oxfam reports on the massive gap between the world’s super-rich and the poor. In 2017 the report named just eight men—Bill Gates, Amancio Ortega, Warren Buffett, Carlos Slim Helu, Jeff Bezos, Mark Zuckerberg, Larry Ellison, and Michael Bloomberg—who have more wealth than the poorest half of people on earth. Some of the names change each year but not this insane concentration of wealth that mucks up our world and breeds all kinds of social ills.
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