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Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be. You may be opting for an online only year-end campaign this fall, although I do recommend mailing an appeal letter if you can. One issue with online donations is the poor thank yous that come after your donor has given you a gift. I like to think of what happens after someone donates online as a thank you experience, which consists of a thank you landing page, thank you email, and
What? I felt like I had to include an actual recipe with that title. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: October 6: The Seven Styles of Nonprofit Writing MASTER CLASS with Kivi Leroux Miller. [THREE-HOUR WORKSHOP] Learn how to master the seven distinct types of copywriting during this BRAND NEW interactive and engaging training opportunity.
By Kristina Brunnler , Marketing Manager at MobileCause. In 2019, more than 20 billion social media impressions were made on #GivingTuesday. With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. Below are simple, yet often overlooked, social media tips to help your nonprofit’s campaign get noticed this #GivingTuesday.
There is no one-size-fits-all solution to strategic planning. To inspire your community to action, you need an inspired strategic plan! The post 3 Ways Your Next School Strategic Plan Can Break the Mold appeared first on Mission Minded.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
“Did you get the [information, brochure, or letter] I sent?” Has anyone really had great success starting an outreach call with this question? In my experience, that question fails to engage a supporter unless they are already deeply involved in a relationship and/or a transaction with you. Absent a serious relationship and/or a deal on the table, the question usually results in the following response from the donor: “No, I don’t think so.
A lot of the conversations I am having with nonprofit communications directors can be lumped under the category of “managing expectations.” That includes expectations from your boss and coworkers about what you do — or could do — as the communications lead. It includes expectations about how fast things will happen and the results work may or may not produce.
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Keeping donors can undoubtedly be hard work but, a loyal donor base is vital in sustaining the work you do and furthering your mission. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy.
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Keeping donors can undoubtedly be hard work but, a loyal donor base is vital in sustaining the work you do and furthering your mission. While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy.
Information is important in any field. Nonprofit organizations are no exception. The data utilized by the nonprofit sector can be used for an effective marketing strategy when handled properly. Like anything that regards compelling those to donate their time or money, it pays to be unobtrusive, but always vigilant in your approach. Here are a few ways in which you can gather the data you need for proper incorporation as well as how automation allows you to stay at the forefront of the minds of t
SocialZoomFactor · Marketing that Works Now! 10 Things Marketers Must Leave Behind Starting Today. One thing is certain in today's innovative, digital, social, automated and always on connected world and that is change. The only guarantee we have is change. Yet even the most savvy digital and social marketers find themselves stuck in ruts. Instead of always doing the same things over and over and expecting a different result, we need to have the guts to truly step out of our comfort zone.
Are you on a Zoom call? Answering emails? Crossing another task off your to-do list? Eating lunch at your desk? We want you to share everything you do in a typical day at your job – whether you are still working from home or back in the office – for our popular Day in the Life of a Nonprofit Communicator blog series. Do you check work email as soon as you get up?
Date: Tuesday, November 10, 2020. Time: 1pm EST / 10am PST. Presented by: GoFundMe Charity. Cost: Free. GoFundMe Charity will discuss how to run a successful crowdfunding campaign, share their experience in peer-to-peer fundraising, and discuss current fundraising trends in the nonprofit sector. You will learn how to set up a campaign on the GoFundMe Charity platform, the power of social sharing, and see examples of successful crowdfunding campaigns.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Search Engine Optimisation, or SEO, helps increase traffic to your nonprofit’s website. By using the right SEO techniques your website will rise in search engine rankings and receive more traffic. However, drawing an audience to your website is only half the battle. Good SEO practices ensure visitors are more engaged and prepared to donate. This means focusing on keywords, link building and content that’s specific to your charity.
SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. To speak or not speak about your political views via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… that is the question many business leaders and marketers are asking themselves today. It's not news that our global economy, cultures and daily lives are in the midst of change.
A Guide to Outsourcing for Nonprofit Organizations. Are you struggling to find the right people to help you grow your Nonprofit? Check out a couple of reasons to consider when outsourcing talent for your NGO. Outsourcing is getting traction in almost all domains of businesses and industries across the world. Numerous models such as onshore, offshore, nearshore outsourcing development , and many industry-specific models have emerged in the marketplace to achieve the most promising outcome offered
Need some ideas for social media updates, blog posts, newsletter articles, or other content for October? Today’s post will help. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
I have some exciting news to share about tomorrow's Learning Club on personal branding and social impact career growth. To bolster our expertise on the subject - especially on the social impact career growth side - we've invited a special guest to join us. Lisa Anastasi is Chief Development & Marketing Officer at the USO. She recently delivered a well received presentation for AFP Washington DC Metro Chapter titled Who's the Next Boss.
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