Nonprofit Marketing Guide

NOVEMBER 22, 2019

Happy Friday, everyone! Let’s dive right in to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have 2020 trends, NTC scholarship opportunities, hurt feelings, social media news, what to include in job posts and more. It’s time for Mixed Links…. Take a moment to take our Annual Nonprofit Communications Trends Survey.

Communication 183

Communication Nonprofits Technology Foundations 183

Ann Green

NOVEMBER 19, 2019

I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on December 3. Perhaps you’ve participated in the past and it’s been successful, or maybe it wasn’t. Perhaps you’re planning to participate for the first time. Maybe you’re wondering if it’s best to just skip it.

Retention 116

Retention Fundraising Fundraising Communication 116

Selfish Giving

NOVEMBER 20, 2019

The second most popular article in last week's newsletter was Am I Too Small for a Corporate Partnership. I agree with everything the authors wrote. No nonprofit is too small for a corporate partnership! Yay.right? But I would add a corollary to this: small nonprofits SHOULD NOT actively focus on corporate partnerships. Yep, it's a waste for small nonprofits to dedicate so much time, resources and staff chasing and cold-calling potential corporate partnerships.

Foundations 100

Foundations Food Associations Education 100

Fundraising Coach

NOVEMBER 19, 2019

I recently tweeted "your discomfort with asking is getting in the way of a donor's joy in giving. So get out of the way!" ( Click here to tweet that. ). Since then, I've been getting a lot of questions about how to get over the discomfort! How to politely ask for money. Too often, our own beliefs about money get in the way of our asking politely. We may have an unhealthy view of our personal "worth" tied to money.

Values 87

Values Fundraising Fundraising 87

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

NOVEMBER 18, 2019

How will you use social media in 2020? Will you share uplifting stories, ask for donations or inform followers about your programs? Do you use Facebook Groups? Instagram Stories? Streaming video? What about your email marketing plans for next year? How often do you send your email newsletter? Are new subscribers added to a welcome series? These are just some of the questions we are asking for our Annual Nonprofit Communications Trends Survey and we need to hear from you.

Communication 137

Communication Nonprofits Marketing Marketing 137

Pam Moore

NOVEMBER 19, 2019

Start doing social media they said. It will be fun they said. It will bring us lots of success they said. It will be free they said. The truth is social media is not free. It requires our greatest asset which is TIME! Doing social media is NOT the objective. Posting MORE content to the already noisy digital world is NOT the objective. Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of t

Governance 60

Governance Marketing Marketing Education 60

Mission Minded

NOVEMBER 19, 2019

Mission Minded strategist, Rosie Powers, led the creation of a communications campaign to help San Francisco Village reach new members. The post Look Behind the Brand: San Francisco Village appeared first on Mission Minded.

Communication 64

Communication Nonprofits 64

Nonprofit Marketing Guide

NOVEMBER 19, 2019

It’s an email marketing best practice to keep a healthy mailing list. And that’s not just one of those shiny new things “marketing gurus” tell you to do that don’t really matter in the long run – having an outdated email list will affect your email deliverability. And email deliverability measures how successful an email is at making it into a recipient’s inbox so it’s a very big deal.

Management 136

Management Marketing Marketing Nonprofits 136

iMarketSmart

NOVEMBER 18, 2019

This guest post on year-end fundraising stats is from Nathan Hill at NextAfter. Every development professional understands the importance of year-end fundraising. The key to success at year-end is equally as well understood, but much harder to execute: to actually be seen and heard by your donors during one of the busiest times of the year. Here are 5 quick online year-end fundraising stats that can help you cut through the year-end fundraising clutter with your communications.

Fundraising 45

Fundraising Fundraising Values Marketing 45

Fundraising Coach

NOVEMBER 19, 2019

I recently tweeted “your discomfort with asking is getting in the way of a donor’s joy in giving. So get out of the way!” ( Click here to tweet that. ). Since then, I’ve been getting a lot of questions about how to get over the discomfort! How to politely ask for money. Too often, our own beliefs about money get in the way of our asking politely.

Values 40

Values Fundraising Fundraising 40

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Millennials are the largest generation in the U.S. labor force today and they have greatly different media patterns, behaviors and habits compared to their parents. The oldest of the Millennial Generation are in their mid-careers, and as this generation become more secure in their careers and have more disposable income, nonprofits need to under

Homelessness 106

Homelessness Nonprofits Technology Production 106

Nonprofit Marketing Guide

NOVEMBER 20, 2019

We recently sent our entire email list through a scrubbing process. It was the first time we’d ever done that, so I was a little anxious about what we’d find. We’ve been good about removing hard bounces and anyone who complains by hitting the spam button. Those are easy to manage because we can track that within our CRM. But I’d been hearing about other categories of “bad emails” that are not as easy to see on our end , including bots and spam traps.

Management 109

Management Nonprofits Marketing Marketing 109

Nonprofit Marketing Guide

NOVEMBER 21, 2019

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

Retail 160

Retail Culture Values Nonprofits 160