Nonprofit Marketing Guide
NOVEMBER 21, 2019
These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.
Ann Green
NOVEMBER 19, 2019
I imagine most of you are familiar with #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on December 3. Perhaps you’ve participated in the past and it’s been successful, or maybe it wasn’t. Perhaps you’re planning to participate for the first time. Maybe you’re wondering if it’s best to just skip it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Tech for Good
NOVEMBER 21, 2019
By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Millennials are the largest generation in the U.S. labor force today and they have greatly different media patterns, behaviors and habits compared to their parents. The oldest of the Millennial Generation are in their mid-careers, and as this generation become more secure in their careers and have more disposable income, nonprofits need to under
Fundraising Coach
NOVEMBER 19, 2019
I recently tweeted "your discomfort with asking is getting in the way of a donor's joy in giving. So get out of the way!" ( Click here to tweet that. ). Since then, I've been getting a lot of questions about how to get over the discomfort! How to politely ask for money. Too often, our own beliefs about money get in the way of our asking politely. We may have an unhealthy view of our personal "worth" tied to money.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
NOVEMBER 22, 2019
Happy Friday, everyone! Let’s dive right in to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have 2020 trends, NTC scholarship opportunities, hurt feelings, social media news, what to include in job posts and more. It’s time for Mixed Links…. Take a moment to take our Annual Nonprofit Communications Trends Survey.
Mission Minded
NOVEMBER 19, 2019
Mission Minded strategist, Rosie Powers, led the creation of a communications campaign to help San Francisco Village reach new members. The post Look Behind the Brand: San Francisco Village appeared first on Mission Minded.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Report Card
NOVEMBER 21, 2019
Guest post by Candace Cody from CauseVox. If you’ve ever run a GivingTuesday campaign before, then you know that there’s a whole lot more involved than merely setting up an online fundraising website for one day. In most cases, the single day of giving involves weeks of preparation; making calendars, creating fundraising websites, and prepping … Continue reading "Promoting Your GivingTuesday Campaign: 6 Ideas to Help Amplify Your Results Before Kickoff".
Nonprofit Marketing Guide
NOVEMBER 18, 2019
How will you use social media in 2020? Will you share uplifting stories, ask for donations or inform followers about your programs? Do you use Facebook Groups? Instagram Stories? Streaming video? What about your email marketing plans for next year? How often do you send your email newsletter? Are new subscribers added to a welcome series? These are just some of the questions we are asking for our Annual Nonprofit Communications Trends Survey and we need to hear from you.
iMarketSmart
NOVEMBER 18, 2019
This guest post on year-end fundraising stats is from Nathan Hill at NextAfter. Every development professional understands the importance of year-end fundraising. The key to success at year-end is equally as well understood, but much harder to execute: to actually be seen and heard by your donors during one of the busiest times of the year. Here are 5 quick online year-end fundraising stats that can help you cut through the year-end fundraising clutter with your communications.
Fundraising Coach
NOVEMBER 19, 2019
I recently tweeted “your discomfort with asking is getting in the way of a donor’s joy in giving. So get out of the way!” ( Click here to tweet that. ). Since then, I’ve been getting a lot of questions about how to get over the discomfort! How to politely ask for money. Too often, our own beliefs about money get in the way of our asking politely.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Selfish Giving
NOVEMBER 20, 2019
The second most popular article in last week's newsletter was Am I Too Small for a Corporate Partnership. I agree with everything the authors wrote. No nonprofit is too small for a corporate partnership! Yay.right? But I would add a corollary to this: small nonprofits SHOULD NOT actively focus on corporate partnerships. Yep, it's a waste for small nonprofits to dedicate so much time, resources and staff chasing and cold-calling potential corporate partnerships.
Nonprofit Marketing Guide
NOVEMBER 19, 2019
It’s an email marketing best practice to keep a healthy mailing list. And that’s not just one of those shiny new things “marketing gurus” tell you to do that don’t really matter in the long run – having an outdated email list will affect your email deliverability. And email deliverability measures how successful an email is at making it into a recipient’s inbox so it’s a very big deal.
Nonprofit Marketing Guide
NOVEMBER 20, 2019
We recently sent our entire email list through a scrubbing process. It was the first time we’d ever done that, so I was a little anxious about what we’d find. We’ve been good about removing hard bounces and anyone who complains by hitting the spam button. Those are easy to manage because we can track that within our CRM. But I’d been hearing about other categories of “bad emails” that are not as easy to see on our end , including bots and spam traps.
Expert insights. Personalized for you.
162 
Let's personalize your content