Sat.Nov 10, 2018 - Fri.Nov 16, 2018

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Make #GivingTuesday More Than Just a Giving Day

Ann Green

I’m sure you’ve all heard of #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on November 27. Perhaps you’ve participated in the past and it’s been successful, or maybe it wasn’t. Perhaps you’re planning to participate for the first time. Whether you participate or not, #GivingTuesday is now part of the nonprofit landscape and if you’re doing a year-end appeal, you’ll need to factor it into your campaign.

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How the Hemophilia Federation of America Created Their Thank You Video

Nonprofit Marketing Guide

Emily Roush-Bobolz. Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. ~Kristina. Guest Post by Emily Roush-Bobolz. It was that time of year to send our Thank You cards for the most thankful of all holidays, Thanksgiving.

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Newsletter: Harry’s Cuts Deep with Pledge to Men’s Mental Health; Big Brothers Big Sisters Rebrands ; Lessons on Attracting Veteran Volunteers from Team Rubicon

Selfish Giving

A few housekeeping items today: 1. "I thought we were friends?" [For those who receive email newsletter] Does the salutation at the top say "Hi, Cause Marketer." I'd rather address you by your first name! Scroll to the very bottom and click on "Update Your Profile" and add your first name and email and that will update my database. 2. "That damn welcome mat!

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3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

EveryAction

For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. Email is many donors’ primary mode of engagement with your organization, meaning that it is also your primary means of communicating information about the organization’s work and mission.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

The holiday season is here. We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. The truth is that the holidays are an amazing time to rise above the noise by providing real value.

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Do You Skip Thanksgiving Too?

Nonprofit Marketing Guide

Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas? This year we didn’t even make it through Halloween before you could see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it.

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3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019

Fundraising Report Card

Not all organizations run on the calendar year, but if yours does, you know that we've entered "crunch time." Budgets are set, the fundraising calendar is in place, and 2019 is looking you squarely in the eyes. During these last few weeks of the calendar year it's important you feel confident in your fundraising goal for 2019. The post 3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019 appeared first on Fundraising Report Card.

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How to Tell Your Donors Where Their Money Is Going

NonProfit Hub

There’s no better way to gain the trust of your donors than by being transparent with them about where their contributions go. If people decide to part with their hard-earned money, they want to know where it ends up. Plus, having strong, consistent communication with your donors can increase your credibility and authenticity as an organization. Here are some tips on how to directly show your supporters the difference you’re making.

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How Long Should Your Nonprofit Annual Report Be?

Nonprofit Marketing Guide

About 100 people have taken the 2019 Nonprofit Communications Trends Survey to date (we like to hear from 1,000 – take the survey here ). One of the new questions we asked is: “Which format is your nonprofit most likely to use for its next annual report? Please pick the primary format, even if you will convert it to additional formats.” Here’s how the answers shake out so far. 8-20 page print document and PDF – 35%.

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Giving Trends in Brazil: How Crowdfunding & Social Entrepreneurs Are Transforming the Nonprofit Sector

Nonprofit Tech for Good

An Interview with Ruy Fortini , Founder and CEO of Doare and official partner of the 2018 Global Trends in Giving Report. According to the Institute of Applied Economic Research , there are 820,000 existing NGOs, also know as ONGs (organizaciónes no gubernamentales), in Brazil. 1) The Global Trends in Giving Report is meant to help the nonprofit sector better understand individual giving worldwide, but data and statistics don’t communicate well what is happening on the ground in Brazil.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Less Is More: Limit the Decision-Makers for Your Next Capital Campaign

Mission Minded

Many of our clients are elbow deep in capital and endowment campaigns right now. From independent schools to arts and culture organizations to social service nonprofits, shoring up facilities and finances is having a moment. We’ve written about and offered workshops on how your next case for support can be magnetic to donors. When we’re […]. The post Less Is More: Limit the Decision-Makers for Your Next Capital Campaign appeared first on Mission Minded.

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6 Must-Haves for Your Nonprofit Website

NonProfit Hub

Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. Things as seemingly trivial as a long load time, lack of mobile compatibility or dated design could be enough to stunt your site’s growth. But we’ve got you covered: here are six elements that will lure donors to your website and keep them there once they arrive. 1.

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Defining Your Niche Is an Essential Part of Your Content Strategy

Nonprofit Marketing Guide

While you probably aren’t the only nonprofit working in your field, you could be the only one providing a certain kind of information on a specific topic to a specific type of participant or supporter. That’s your niche. Think about restaurants. Sure, there are a few places that serve cuisine from all over the world and do it well, but they are seriously outnumbered by the ones that specialize in Mexican, Chinese, surf-and-turf, or bar food, etc.

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4 simple concepts that can help you raise sophisticated transformational gifts

iMarketSmart

I like this blog post written by Greg Ring over at The Giving Crowd. . In it, he outlines his Four C’s of Successful Fundraising. Although, I’m not sure why he calls it that since there are a lot more than four C’s in the post. Anyway, here’s a synopsis of what he wrote to help you get more major gifts from super-wealthy supporters: A clear vision that will compel a major donor to part with their wealth ; Consistent communication through a variety of channels that add val

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Mixed Links for Nonprofit Communicators – November 16, 2018

Nonprofit Marketing Guide

Baby, it’s cold outside! Let’s warm up with the best articles, posts, tips, and more from around the world of marketing and fundraising. I am bringing the heat with posts on video, a plea to take our trends survey, tips on #GivingTuesday and year-end fundraising as well as writing better calls to action on social media. It’s time for Mixed Links… Let us know what’s really happening in the world of nonprofit communications by taking our 2019 Nonprofit Communications

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Your Ultimate Year-End Giving Guide

NonProfit Hub

This article was originally published in Nonprofit Hub Magazine. Rejoice, fundraisers—after months of hearing “I only give toward the end of the calendar year,” donors are finally in the spirit of giving. Fifty percent of nonprofits receive the majority of their annual donations between October and December, so follow these tips to use that knowledge to your advantage and know your year-end giving out of the park!