Nonprofit Marketing Guide

AUGUST 28, 2018

Carly Matthew. Last month Kivi did a webinar called “Simple Rules” for Communications Directors: How to Create Easy Routines, Speed Up Your Work, and Get More Done, Painlessly. We asked if anyone had any examples of how they make their work easier and Carly Matthew at The Crisis Center in Iowa City, Iowa had a great one! She developed a Google Form that program staff use to tell her about a variety of things from social media post suggestions to events to graphic design requests.

Communication 162

Communication Culture Food Management 162

Pam Moore

AUGUST 31, 2018

Ever feel as if your boss, c-suite and colleagues just don't “get it?” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?

Management 147

Management Marketing Marketing Leadership 147

Selfish Giving

AUGUST 29, 2018

Thanks to everyone who supported my fundrasier for John Haydon last week. We're over $14,000! ?? With Labor Day right around maybe you or someone you know is looking for a new gig. Be sure to check out the two jobs I posted below for my client ServeMinnesota. They are smartly leading with content marketing and are looking for two wicked awesome professionals to work with me in becoming a content-driven organization.

Retail 113

Retail Homelessness Food Foundations 113

Nonprofit Tech for Good

AUGUST 30, 2018

By Nate Andorsky , CEO of Creative Science , a digital agency that aligns behavioral science with design and technology to help nonprofits, foundations, and mission-driven companies rethink the way that they engage with people. Behavioral Science is a powerful area of study, and can be a serious tool in the world of nonprofit fundraising. By understanding how people make the decisions they do, your NPO can take strategic steps to raise more money and drum up more support, without running yourse

Energy 87

Energy Political Science Nonprofits Technology 87

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

AUGUST 30, 2018

If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. . Sudden spikes in your email volume can trigger spam warnings. With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances.

Fundraising 158

Fundraising Fundraising Management Communication 158

Fundraising Coach

AUGUST 28, 2018

If you’ve been paying attention to recent trends in philanthropic giving, you’ve probably noticed that digital fundraising and online giving have become more and more popular among donors. But how can you make this trend work for you? Digital fundraising never stops innovating and changing, so how can you know what the best options are? While it’s true that the options available for online giving are constantly changing , you can make sure your organization is ready for anything by following jus

Fundraising 73

Fundraising Fundraising Advertising Energy 73

The Agitator

AUGUST 28, 2018

It’s not too late to take make adjustments to your monthly giving progress that will boost recurring giving returns in this year-end quarter. Even if you’re overwhelmed and can’t take these key steps right now, there is a wealth of evidence you need to absorb and act on as soon as humanly possible. In a remarkable and remarkably practical exercise the folks at NextAfter became “mystery donors” by making recurring donations to 115 organizations across 9 different verticals.

Values 66

Values Communication Retention Governance 66

Nonprofit Marketing Guide

AUGUST 29, 2018

The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines. If you don’t have a media relations plan or your plan just isn’t working, then our next Nonprofit Marketing Accelerator is for you! EARLY REGISTRATION BONUS: If you register TODAY , you’ll get to participate in tomorrow’s live webinar, Yes!

Communication 113

Communication Marketing Marketing Nonprofits 113

EveryAction

AUGUST 29, 2018

Annual giving campaigns, sometimes referred to as “cornerstone campaigns,” form the backbone of many nonprofit fundraising programs for good reason; they provide a structure for the yearly schedule and a reliable and predictable source of income, making life easier for Development staff at all levels. However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do.

Fundraising 60

Fundraising Fundraising Nonprofits Leadership 60

NonProfit Hub

AUGUST 31, 2018

We’ve been receiving a number of inquiries about our content creation process at Nonprofit Hub, so we thought we’d share some of our expertise. Nowadays, content—stories, pictures, graphics, even music—is at the center of nearly every organization’s marketing strategy, so it’s important that you do it right. Nonprofit Hub’s content team is small but mighty—just a handful of writers and designers are in charge of all the content you see throughout our website and publications.

Fundraising 57

Fundraising Fundraising Marketing Marketing 57

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Mission Minded

AUGUST 29, 2018

When a coalition, association or any membership organization has a clear brand, the brand of every member is also made stronger. A coalition’s crystalized clarion call shines an even brighter light on the work of its members. Take the launch of one of our most recent clients. Village Movement California is a coalition of grassroots […]. The post Strengthen Your Brand, Strengthen Your Members appeared first on Mission Minded.

Associations 49

Associations Communication Nonprofits 49

Nonprofit Marketing Guide

AUGUST 27, 2018

Cindy Schrauben. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. A BIG THANK YOU to those of you who submitted your Day in the Life when I asked (begged?) last week! We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro.

Communication 106

Communication Nonprofits Leadership Recruitment 106

EveryAction

AUGUST 28, 2018

Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time. Not only do they allow you to land big donors in person, they also provide a chance to make an impression on important members of your community, enabling you to grow your brand along with your dollars. Whether you’re planning an elegant cocktail hour at a local restaurant or a low-key barbecue in a supporter’s backyard, the difference between a successful fundraising event and

Fundraising 47

Fundraising Fundraising Nonprofits Recruitment 47

The Agitator

AUGUST 30, 2018

Hopefully, this week has prepared you for your year-end giving season. You’ll get your communications set and you’ll watch the donations come in. And when, at 10:27 local time, you hit your online giving goal, you will celebrate the New Year in a way that makes you not want to give up until at least January 2 nd. Allow me to be the party pooper. Yes, you got the gifts.

Communication 45

Communication 45

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Management

NonProfit Hub

AUGUST 28, 2018

Working in the nonprofit industry presents its own set of challenges. Rather than gaining funds by selling a product or service, nonprofits rely on donations. Building better relationships with our donors is the nonprofit version of improving our products—it’s essential in order to sustain your organization’s output. Among the best ways to build those relationships with current donors and to gain new ones is networking.

Production 49

Production Activism Nonprofits Retention 49

Fundraising Coach

AUGUST 28, 2018

If you’ve been paying attention to recent trends in philanthropic giving, you’ve probably noticed that digital fundraising and online giving have become more and more popular among donors. But how can you make this trend work for you? Digital fundraising never stops innovating and changing, so how can you know what the best options are? While it’s true that the options available for online giving are constantly changing , you can make sure your organization is ready for anything by following jus

Fundraising 40

Fundraising Fundraising Advertising Energy 40

Fundraising Report Card

AUGUST 28, 2018

I wish I didn’t have such a “clickbait” title. Even I’d think twice before reading a blog post that suggests it can make you more effective at everything. But, before you press the back button or open a new tab, please hear me out. The post One Simple Tactic You Can Use to Be More Effective at Everything appeared first on Fundraising Report Card.

Fundraising 40

Fundraising Fundraising Culture 40

The Agitator

AUGUST 29, 2018

Do you really know the best “ask amount” for each donor? Many fundraisers really don’t know. They guess, or resort to traditional, tribal wisdom ask strings like 1X Highest Previous Gift (HPC), 1.5 X HPC, 2 X HPC and Other $ _. The result? They’re often leaving massive amounts of money on the table. The ask string –also known as ask array, ask ladder, or suggested gift amount–is one of the more underappreciated parts of a direct response piece.

Psychology 40

Psychology Culture Fundraising Fundraising 40

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

iMarketSmart

AUGUST 27, 2018

Claire Axelrad, J.D., CFRE (an expert on fundraising, social media, and nonprofits) pulled together these nuggets from my Fundraising Report Card app. For that, I owe her a huge ‘THANK YOU’!! The Fundraising Report Card is now being used by almost 3,400 nonprofits to analyze and visualize their metrics. Then they output their visualizations for board meetings or simply use them to set strategy.

Philanthropy 40

Philanthropy Energy Fundraising Fundraising 40

Care2

AUGUST 27, 2018

By the time Anna Stork and Andrea Sreshta made it onto the hit show Shark Tank, they’d been hustling their product, LuminAid , for half a decade. The design students turned entrepreneurs invented the solar-powered, waterproof lantern with a mission: to help people through power outages after major disasters, like the Haiti earthquake. After being featured on the program?

Social Enterprise 42

Social Enterprise Social Enterprise Production 42

Nonprofit Marketing Guide

AUGUST 31, 2018

Minero, Atlanta, GA. Can you believe tomorrow is September?!? If only the weather knew that. No matter the heat, I have gathered the hottest articles, posts, tips, and more from around the world of marketing and fundraising just for you. Today, we’re getting into new ad rules on Twitter and Facebook, SEO and more. It’s time for Mixed Links… John Haydon gives you 5 Questions to Ask Before Sending That Email Blast.

Communication 105

Communication Healthcare Nonprofits Marketing 105

The Agitator

AUGUST 27, 2018

I’ll get my personal politics out of the way first: I’m a firm believer in stating the reason for the season. I hate, because of stupid political correctness, to not be able to say things like “Merry Saturnalia,” hold my feast of Natalis Invicti and my Zarahosht No-Diso festival, or publicly display my Festivus pole. The point I’m (poorly) trying to make is that people believe all sorts of things.

Culture 40

Culture Marketing Marketing Fundraising 40

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

The Agitator

AUGUST 26, 2018

This week’s series aims at tying content from previous Agitator posts and current research into your preparations for the year-end fundraising season. Our selection is a bit eclectic. At our weekly editorial huddle, we decided to forego the usual year-end checklists available elsewhere. Rather we decided to cover areas that are too often overlooked.

Food 40

Food Universities Fundraising Fundraising 40