Sat.Oct 07, 2017 - Fri.Oct 13, 2017

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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.

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How Nonprofit Communicators Can Measure Awareness

Nonprofit Marketing Guide

It’s my least favorite goal for nonprofit communicators: Brand Awareness. Why? Because it’s vague and hard to measure, and therefore hard to know what will really work best to increase it. Nevertheless, raising brand awareness is a top goal for many nonprofit communications departments, according to our research. The argument for the goal goes like this: If someone isn’t aware you exist, then how can they use your services, get educated on issues, advocate for your cause, vol

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How About a Relationship Building Day?

Ann Green

By now you’ve all heard about GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. We’re saturated with information about participating. Perhaps you’ve participated in the past and it’s been successful or maybe it wasn’t. Perhaps you’re thinking about participating for the first time. My problem with GivingTuesday and any giving days, for that matter, is they focus too much on getting donations.

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Ep235: This Beauty Brand is Empowering Girls with Every Brow Wax

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Annie Ford Danielson , Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women's (and men's) brows in 17 countries. The Bold is Beautiful Project is the company's annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls around the world.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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How to Report Live from Nonprofit Events and Conferences

Nonprofit Tech for Good

Real-time reporting from nonprofit conferences and events requires an advanced skill set, training, and a lot of practice. Tailored for social media managers, this webinar below was presented on October 9 highlighted which skills are necessary for live reporting, which online tools work the best, and outlined a 6-week plan that includes pre-event planning and post-event follow-up.

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Day in the Life of a Nonprofit Communicator – Seth J. Katzen

Nonprofit Marketing Guide

Seth J. Katzen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Seth J. Katzen is the Chief Executive Officer for the Jewish Federation of Delaware.

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When it comes to “moves management,” are you concerned too?

iMarketSmart

First, what are we really talking about when we say moves management ? Wikipedia says , “moves are the actions an organization takes to bring in donors, establish relationships, and renew contributions.” So, moves are what the fundraiser does. Ah! Moves are activities. I get it! Fundraisers achieve their goals if they develop plans for their activities.

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How Ideology Affects Which Causes Donors Support

Nonprofit Tech for Good

According to the 2017 Global Trends in Giving Report , a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse in the types of causes they support. Giving to children and youth, however, is a cause that unites all donors regardless of ideology.

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It’s My Party and I’ll Save You Money If I Want To

Nonprofit Marketing Guide

Ok, that doesn’t really roll off the tongue, does it? But it is my birthday this Saturday. And to celebrate I am chopping $200 off the price of our Annual All-Access Pass. Today and tomorrow only, you can get our Annual All-Access Training Pass for only $499. The All-Access Pass gives you 365 days of access to our live webinars, recorded webinars, e-books, weekly time-savers, and other resources.

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Year-End Upgrading In Minutes

The Agitator

There’s no better time than the year-end giving period to significantly upgrade your donors. By ‘upgrade’ I of course mean increase average gift … increase the average gifts of what you might consider ‘low dollar’ donors … increase the number of donors entering the mid-level or mid-value tier … and increase the number of folks moving up to major donor ranks.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

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Guilt, stories, and fundraising

Fundraising Coach

A while back, I received a call from an ALS Foundation. The call was awful. So awful, I've waited over a year and a half to write about it. Long enough that I don't remember exactly which ALS organization it was. But fresh enough that the emotions linger. And I want to help you from making the same mistakes this organization made. Effective fundraising involves emotions.

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Free #GivingTuesday Tips, Ideas, and Resources

Nonprofit Marketing Guide

#GivingTuesday is only 47 days away so I thought I would compile a list of blog posts, articles, and other resources out there to help you make it a successful day. Wait? You don’t think #GivingTuesday is worth it? Well you aren’t alone, so let’s start there… Is Giving Tuesday Worth the Bother? by Paula Martin. Is #GivingTuesday Worth It?

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Are You Afraid To Reveal It?

The Agitator

I was drawn to a Fast Company article titled What Do People Want When They Give To Nonprofits? I would have thought the answer was pretty easy. Feelings like self-validation, relief (from anger, frustration, fear, etc), recognition, efficacy and connection came to mind. But the article left me disappointed, wandering into areas like “gamifying” donor engagement and using goal progress bars to encourage giving.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Tips to Successful Fundraising: Put Donors First

NonProfit Hub

Donors lay the framework for sustaining your nonprofit. You can’t do much of anything without them—they give your organization the strong foundation that it needs to build upon. But once you have a solid network of donors, how do you keep them? Maeve Strathy is a Fundraising Strategist for Blakely and the creator of her own fundraising blog, What Gives Philanthropy.

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EveryAction Development: Make Your Fundraising Tools Work For You

EveryAction

It’s no secret EveryAction’s best-in-class tools have been proven to help thousands of nonprofits raise more money while saving time on day-to-day operations. With EveryAction Development, we’ve made it truly simple to manage your donors in one, unified platform, giving you more time to focus on your organization’s mission, raise more money, and operate more efficiently.

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Mixed Links for Nonprofit Communicators

Nonprofit Marketing Guide

Cane and Table. New Orleans, LA. Good afternoon, friends! Join me for this week’s round of Mixed Links… First off, my birthday is tomorrow and we’re celebrating with a Flash Sale! Save $200 on our All-Access Training Pass. Offer expires tonight at midnight ET. Do you plan before you start writing? Ali Luke thinks you should and tells you How to Plan Your Blog Post from Start to Finish.

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Are You The Gardener Or The Fundraiser?

The Agitator

In Are You an ATM or a Fundraiser? I raised the issue of how ‘disrespect’ — for the profession, for each other, and for the donor — is contributing to a bleak future for our sector. Claire Axelrad was among Agitator readers who added to the ‘what’s wrong’ list. “ The lack of a philanthropy culture stems directly from the TOP.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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End of Year Is Here: Where to Focus Your Attention Right Now

iMarketSmart

Well, that was quick, it’s already October (Friday, October the 13th to be exact). Where did 2017 go? As with every year, time seems to move by quicker and quicker. With the end of year among us, today’s blog post will focus on helping you recapture soon-to-be lapsed donors. With only a few more months left in the calendar year, your time is more precious than ever.

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Build Beautiful Charts & Graphs with Data Visualization on EveryAction

EveryAction

Whether its for a board meeting or a conference, nonprofit professionals often spend hours of time trying to figure out ways to present their data in an easily understandable way. Often, this results in either hiring a graphic designer, assigning herculean design tasks to interns(!), or relying on (pretty ugly) charts with data estimates made in Excel or Powerpoint.

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Clearing the Air: 4 Myths That Shouldn’t Keep You From Moving Your HR to the Cloud

NonProfit Hub

Sponsored by HRdirect. As a nonprofit professional, you may want (or need) to spend more time and resources on fundraising , outreach and other programs. What if there was a way to free up more time in your day to focus on those things, ultimately bettering the communities you serve? Well, get ready to do your happy dance! There is a way to save time — and increase productivity — by ditching manual paperwork when it comes to your HR and employee-management tasks.

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Facebook Messenger 101: The Why, What and How of Facebook Messenger for Business

Pam Moore

Are you ready to gain an unfair competitive advantage for your business using a new and powerful Facebook marketing feature? Would you like to improve customer service, and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are already using? You can even generate leads and leverage a platform that has up to 80%+ open rates.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Will you be at Blackbaud’s BBCON next week? I will!

iMarketSmart

NOTE: IF YOU WANT TO MEET-UP WITH ME AT BBCON, SCROLL DOWN. Lawrence Henze, Greg Ring and me. At 9 am next Thursday (October 19th), I’ll be speaking with Lawrence Henze (Principle Consultant, Target Analytics) and Greg Ring (Co-Founder, Fulcrum Philanthropy Systems). The session is titled: Identifying, Engaging, Closing: A three-step process to ultimate giving success.

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The Las Vegas Massacre And Fundraising

The Agitator

“All I’ve Seen is a Bed and a Doctor Bill” — Loretta Lynn “Your flag decal won’t get you into heaven anymore” — John Prine Stick with me. This musical tour really is about fundraising. No sooner had the last shots blanketed the horrendous carnage in Las Vegas than the fair and balanced folks at Fox News proclaimed that clearly the violence was a liberal-inspired fusillade against “Trump people” After all, ‘country music’ is the medium of the working, patriotic