Nonprofit Marketing Guide

NOVEMBER 27, 2018

If you are on Instagram or Pinterest at all, you can’t help but run into a lot of hygge-inspired photography. (The photo at the top of this post isn’t mine, but the smaller ones below are.) Hygge is the Danish concept of coziness, comfort, warmth, and charm that gets Danes through the long, cold, dark winters. It’s about enjoying and indulging in the small things, even when the environment around you is much less hospitable or pleasurable.

Production 190

Production Communication Management Nonprofits 190

Ann Green

NOVEMBER 28, 2018

I imagine most of you have sent out your year-end appeal. You may think your work is done for now, but it’s not. In fact, what comes next is even more important, especially if you want to keep your donors for a long time. Fundraising isn’t just about raising money. It’s also about building relationships and making your donors feel good about giving to your organization.

Retention 137

Retention Communication Fundraising Fundraising 137

Selfish Giving

NOVEMBER 28, 2018

If the stock market is any indicator, this bull market won't last forever. Now is the time to prepare for the next downturn. If I managed a corporate partnership team, here's what I would be doing. 1. Focusing on larger accounts. Review all of your prospective partnerships and figure out which ones are sucking up all your energy for too little potential gain.

Energy 100

Energy Fundraising Fundraising Management 100

iMarketSmart

NOVEMBER 26, 2018

Nonprofits tend to get addicted to transactions. Of course addictions are hard to break. But that doesn’t mean they shouldn’t be broken at all. Too often, nonprofits get addicted to making requests for transactions (solicitations) aimed mostly toward low-capacity supporters even though most of the funding already comes from major donors (including bequests).

Fundraising 72

Fundraising Fundraising Leadership Communication 72

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

NOVEMBER 29, 2018

Volunteers can often be great spokespeople for nonprofits that are looking to tell their stories in the media. (Creative Commons photo courtesy of DC Central Kitchen). Nonprofits face an uphill battle when they pitch stories to the media. Today’s reporters get bombarded by a constant array of pitches from organizations that are competing for their limited attention and time.

Children 169

Children Philanthropy Health Education 169

Pam Moore

NOVEMBER 30, 2018

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.

Marketing 60

Marketing Marketing Values Governance 60

iMarketSmart

NOVEMBER 30, 2018

“If you always do what you always did, you’ll always get what you always got.” I don’t know who came up with that quote. I hear it a lot in hi-tech circles. But it applies to just about everything — including fundraising. What makes you think you’ll get exponentially better results doing the same thing you did yesterday?

Values 40

Values Fundraising Fundraising Philanthropy 40

Nonprofit Marketing Guide

NOVEMBER 26, 2018

Relevant messaging is the difference between successful content marketing and background noise in your reader’s inbox. If your readers don’t care about what you are publishing or understand why it should be important to them, then you are wasting everyone’s time – including your own. You can’t have the impact you want if you aren’t creating content that’s engaging, timely, and informative.

Communication 155

Communication Technology Marketing Marketing 155

Pam Moore

NOVEMBER 30, 2018

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.

Marketing 60

Marketing Marketing Values Governance 60

NonProfit Hub

NOVEMBER 27, 2018

In this episode of What’s Next?, host Randy Hawthorne and Jay Wilkinson talk about the future of nonprofit revenue models, earned income, B-Corps and more. Jay is the Founder and CEO of Firespring , a digital marketing company that helps nonprofits spread their message to the world. Jay has started nearly a dozen companies and has a soft spot for nonprofit work.

Marketing 41

Marketing Marketing Nonprofits 41

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

iMarketSmart

NOVEMBER 28, 2018

Recently we surveyed a few hundred fundraisers to find out what they felt were the most (and least) important data points for qualifying and prioritizing major gift supporters for outreach. . Here’s what they said: Related Posts: >>7 simple steps to qualify your donors. >>Is donor qualification more important than donor identification? LIKE THIS BLOG POST?

Fundraising 40

Fundraising Fundraising Philanthropy 40

Nonprofit Marketing Guide

NOVEMBER 30, 2018

Cosmos. Orange Beach, AL Happy Friday, friends! Once again I have found the best articles, posts, tips, and more from around the world of marketing and fundraising to share you with good people. Find out how this year’s #GivingTuesday went, what you should NOT do on social media, and what you should do when giving bad news. It’s time for Mixed Links… We’re closing our 2019 Nonprofit Communications Trends Survey next week.

Communication 142

Communication Nonprofits Management Marketing 142

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019. Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the soci

Production 60

Production Marketing Marketing Values 60

Care2

NOVEMBER 26, 2018

So you want to change the world? Starting an advocacy campaign can be a lot of work, but it’s absolutely worth it when you get to look back on all the good you’ve done in the world.

Technology 39

Technology 39

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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Management

EveryAction

NOVEMBER 27, 2018

It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management.

Nonprofit governance and management 105

Nonprofit governance and management Public and Nonprofit Management Associations Finance 105

Nonprofit Marketing Guide

NOVEMBER 28, 2018

You have to publish an annual report – it’s a nonprofit best practice. But you DO NOT have to publish a 30+ page report that takes over 100 hours to create. Who is really going to read that? Save your nonprofit huge amounts of time and money and create something people will actually look at and respond to. Just imagine your supporters sharing YOUR annual report with their friends on social media… It can happen, but if you want them to do that, your annual report needs to be mor

Nonprofits 133

Nonprofits Communication 133

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. The tactics that worked in past years will not work in 2019. Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the soci

Production 60

Production Marketing Marketing Values 60

Getting Attention

NOVEMBER 28, 2018

There’s no better gift than learning from a friend. And what a treat I had recently, learning self-care at work techniques from Beth Kanter , a fellow speaker at the JCamp 180 conference. We all know how pressured year-end is, especially on the fundraising side. That makes it an ideal time to jumpstart Beth’s approach (developed with Aliza Sherman, her co-author of The Happy Healthy Nonprofit: Strategies for Impact Without Burnout ).

Energy 75

Energy Culture Healthcare Production 75

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

EveryAction

NOVEMBER 29, 2018

The Middle East Children’s Alliance (MECA) works to protect the rights and improve the lives of children in the Middle East through aid, empowerment and education. This year they're celebrating 30 years of serving the region. With programs ranging from education, sports, income generation and more, we’re proud to stand with such an incredible organization!

Children 41

Children Medical Education Education 41