Ann Green

JULY 9, 2019

How often do you use stories when you communicate with your donors? Most likely, not enough. That’s a mistake because people respond better to stories. . Imagine your donors opening an appeal letter or newsletter and glossing over a bunch of mind-numbing statistics as opposed to being captivated by a story about how the Mason family moved out of a shelter and into a home of their own.

Culture 222

Culture Communication Fundraising Fundraising 222

Nonprofit Marketing Guide

JULY 8, 2019

Working during the summer can be rough. Friends are posting pictures of their awesome vacations while you are stuck in the office. Productivity can plummet and motivation can be non-existent. “ I just wanna be outside! ” you internally scream as you stare out the window. While I can’t grant you more vacation time, I did round up some advice on how to make it through the rest of the season a little easier : Kivi recently shared 6 Ways to Stay Motivated in the Summer and Still Ge

Production 153

Production Nonprofit Management Management Communication 153

Selfish Giving

JULY 10, 2019

Newsletter reader Trish Conklin , Director of Corporate Sponsorships at One Warm Coat , had a great idea for a survey question: Does your nonprofit require corporate partners to make a minimum revenue commitment? The commitment could be upfront, or for a specific fundraiser when it's unclear how much will be raised (e.g. POS program, donation boxes, purchase or action triggered donation, etc.) so you ask the partner to guarantee a specific amount.

Retail 133

Retail Children Fundraising Fundraising 133

Pam Moore

JULY 8, 2019

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too.

Marketing 113

Marketing Marketing Management Activism 113

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Elevation

JULY 11, 2019

Your nonprofit’s mission and vision statements are essential elements of your strategic planning process. The distinction is subtle but important. Your mission statement is the bare-bones proclamation of what your organization does and why you exist while your vision statement describes how the world would look if you completed your mission.

Nonprofits 71

Nonprofits Marketing Marketing 71

Fundraising Coach

JULY 12, 2019

Wondering why you should come to this year's Nonprofit Storytelling Conference ? I could share why I think you should. It's an event like none I've ever been able to be part of. But as a co-producer of the conference, you'd expect me to say that. So here are some comments posted just this week from Conference alum! "Our fundraising results have doubled.".

Nonprofits 74

Nonprofits Fundraising Fundraising 74

Pam Moore

JULY 6, 2019

Content. It's everywhere. Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web, but also of humans.

Marketing 104

Marketing Marketing Production Communication 104

Thunderhead Works

JULY 11, 2019

By Tom Peterson. Storytelling is an ancient art. It’s what makes us human. And stories are the building blocks of culture. Because they speak to our emotions they are the heart of an effective message. They resonate. Get to know the power of stories. They can move the rest of us to support your cause. Successful businesses often have a great founding story to tell: a high-tech company starts with a couple of geeks tinkering in a suburban garage, here’s what happened… The same is true for n

Children 52

Children Culture Nonprofits 52

Fundraising Coach

JULY 12, 2019

Wondering why you should come to this year’s Nonprofit Storytelling Conference ? I could share why I think you should. It’s an event like none I’ve ever been able to be part of. But as a co-producer of the conference, you’d expect me to say that. So here are some comments posted just this week from Conference alum! “Our fundraising results have doubled…” This week, Diane Wheatley said that the Nonprofit Storytelling Conference has helped them double thei

Nonprofits 52

Nonprofits Fundraising Fundraising 52

iMarketSmart

JULY 8, 2019

Something about the term moves management has always made me feel uneasy. When I first heard the phrase I figured it was all about managing the moves fundraisers make to get donors to move forward in the decision-making process, and I was right. Wikipedia says : Moves management is a term used primarily with the non-profit sector in relationship to donor development.

Management 45

Management Non-Profits Technology Activism 45

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Pam Moore

JULY 12, 2019

Content marketing ROI. Every marketer is talking about it. However, truth is very few actually have it. Few know how to achieve it or measure it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” Or “what was the ROI on your last content marketing campaign?

Marketing 60

Marketing Marketing Production Values 60

Nonprofit Tech for Good

JULY 10, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy.

Fundraising 112

Fundraising Fundraising Management Activism 112

iMarketSmart

JULY 10, 2019

If you’ve ever hoped for a digest of my best posts, today is your lucky day! Each year, my staff review the data to determine which posts were viewed and shared the most. Then they pull the copy from the most popular articles to create a brief, easy-to-read digest. You can get it now, for free. But only while supplies last, so don’t delay!

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