Ann Green
JULY 9, 2019
How often do you use stories when you communicate with your donors? Most likely, not enough. That’s a mistake because people respond better to stories. . Imagine your donors opening an appeal letter or newsletter and glossing over a bunch of mind-numbing statistics as opposed to being captivated by a story about how the Mason family moved out of a shelter and into a home of their own.
Nonprofit Marketing Guide
JULY 8, 2019
Working during the summer can be rough. Friends are posting pictures of their awesome vacations while you are stuck in the office. Productivity can plummet and motivation can be non-existent. “ I just wanna be outside! ” you internally scream as you stare out the window. While I can’t grant you more vacation time, I did round up some advice on how to make it through the rest of the season a little easier : Kivi recently shared 6 Ways to Stay Motivated in the Summer and Still Ge
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Selfish Giving
JULY 10, 2019
Newsletter reader Trish Conklin , Director of Corporate Sponsorships at One Warm Coat , had a great idea for a survey question: Does your nonprofit require corporate partners to make a minimum revenue commitment? The commitment could be upfront, or for a specific fundraiser when it's unclear how much will be raised (e.g. POS program, donation boxes, purchase or action triggered donation, etc.) so you ask the partner to guarantee a specific amount.
Pam Moore
JULY 8, 2019
5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Tech for Good
JULY 10, 2019
By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy.
NonProfit Hub
JULY 9, 2019
If you’re looking for ways to boost your 2019 fundraising efforts for your nonprofit organization, you’re in the right place. There’s no better way to do so than by knowing the trends within your niche. Understanding what’s happening around you helps you to think ahead, learn people’s behaviors, and seize the opportunities available. Here are 7 essential fundraising trends that you shouldn’t miss in 2019.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
JULY 6, 2019
Content. It's everywhere. Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web, but also of humans.
Elevation
JULY 11, 2019
Your nonprofit’s mission and vision statements are essential elements of your strategic planning process. The distinction is subtle but important. Your mission statement is the bare-bones proclamation of what your organization does and why you exist while your vision statement describes how the world would look if you completed your mission.
Thunderhead Works
JULY 11, 2019
By Tom Peterson. Storytelling is an ancient art. It’s what makes us human. And stories are the building blocks of culture. Because they speak to our emotions they are the heart of an effective message. They resonate. Get to know the power of stories. They can move the rest of us to support your cause. Successful businesses often have a great founding story to tell: a high-tech company starts with a couple of geeks tinkering in a suburban garage, here’s what happened… The same is true for n
Fundraising Coach
JULY 12, 2019
Wondering why you should come to this year’s Nonprofit Storytelling Conference ? I could share why I think you should. It’s an event like none I’ve ever been able to be part of. But as a co-producer of the conference, you’d expect me to say that. So here are some comments posted just this week from Conference alum! “Our fundraising results have doubled…” This week, Diane Wheatley said that the Nonprofit Storytelling Conference has helped them double thei
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Pam Moore
JULY 12, 2019
Content marketing ROI. Every marketer is talking about it. However, truth is very few actually have it. Few know how to achieve it or measure it. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” Or “what was the ROI on your last content marketing campaign?
iMarketSmart
JULY 8, 2019
Something about the term moves management has always made me feel uneasy. When I first heard the phrase I figured it was all about managing the moves fundraisers make to get donors to move forward in the decision-making process, and I was right. Wikipedia says : Moves management is a term used primarily with the non-profit sector in relationship to donor development.
iMarketSmart
JULY 10, 2019
If you’ve ever hoped for a digest of my best posts, today is your lucky day! Each year, my staff review the data to determine which posts were viewed and shared the most. Then they pull the copy from the most popular articles to create a brief, easy-to-read digest. You can get it now, for free. But only while supplies last, so don’t delay!
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