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2020 was all about Covid and social movements so it’s not surprising that a big chunk of our most popular blog posts from this year covered those topics. Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2020, according to Google Analytics page views: Communicating about the Coronavirus and Your Upcoming Events (March 4th) Virtual Volunteering: Ideas to Engage Your Volunteers Remotely (April 29th) The Nonprofit Email Apocalypse Is Coming (January 15th) Forget the Ele
Written by Findjoo , this is the third post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post 1: 12 Features Membership Organizations & Associations Should Look for in a CRM. Post 2: How to Recruit New Members for Your Association on Social Media. Many membership managers will be familiar with the difficulties of getting people to renew.
How Email Marketing Can Help (or Hurt) Your Fundraising. Email communication is considered one of the core marketing strategies for nonprofits. Using it effectively is how you can ensure it will help your fundraising. In the midst of stringent social distancing guidelines, nonprofits are looking for new ways to communicate with their supporters without meeting them face to face.
Every non-profit fundraiser is different. We each have different strengths and weaknesses, and we each have our preferred strategies and tactics. And that’s ok – every non-profit is different, each with their own unique development needs… thus, there’s room for almost every type of fundraiser imaginable. What I have noticed, however, is that there are seven key traits that are shared by the most effective development professionals… those who are most likely to meet or exceed the goals laid out b
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Happy Wednesday! Like I mentioned last week, I am coming to you a little earlier in the week as I spend time with my family over the next few days. This week we are focusing on the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising that look ahead to 2021. It’s time for Mixed Links… Content Marketing. 100+ Content Marketing Predictions for 2021. 5 Content Marketing Trends to Keep in Mind for 2021. 7 marketing trends for 2021.
Date: Tuesday, February 9, 2021. Time: 1pm EST / 10am PST. Presented by: Christy Noel , VP of Digital Marketing Services at MobileCause. Cost: Free. With the right strategies and tools, virtual fundraisers have proven to rival even the best in-person fundraising events in terms of revenue, reach and donor engagement. Whether a virtual gala, run/walk, golf tournament, interactive contest or other virtual fundraiser, you can connect with donors and inspire giving.
How to Train Your Nonprofit Team in 5 Easy & Effective Steps. Nonprofit training is a critical component of running a successful organization. With these five steps, you can create a culture of learning within your team. Nonprofits hire for passion. That’s because passion for your cause is huge. It makes it much easier to move your mission forward when everyone is dedicated to the meaning behind your organization.
How to Train Your Nonprofit Team in 5 Easy & Effective Steps. Nonprofit training is a critical component of running a successful organization. With these five steps, you can create a culture of learning within your team. Nonprofits hire for passion. That’s because passion for your cause is huge. It makes it much easier to move your mission forward when everyone is dedicated to the meaning behind your organization.
For Today’s Talk, we called Steven Shattuck, Chief Engagement Officer at Bloomerang. He answered some questions that every nonprofit has been asking this year. Is it still okay to fundraise during a pandemic? What will fundraising look like over the next few years? . In this conversation, Steven has some great advice for anyone who might be afraid to ask for help.
It’s time to nerd out and get the work gifts you want, even if you are buying them for yourself! The Nonprofit Communications Strategic Planning Card Deck fits the bill. it’s an info-packed, affordable, and (big) pocket-sized tool to help you figure out your strategy for 2021 and beyond. Our Nonprofit Communications Strategic Planning Card Deck is designed specifically for nonprofits and allows you to shuffle through all of the most common nonprofit marketing goals, strategies, objec
· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.
A few weeks ago, I wrote an article called Prospect. Cultivate. Ask. that detailed the process of moving new prospects from investigating your non-profit to investing in your mission. An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
There is so much information on year-end fundraising out there right now. And, let's face it, so many of us are tired. Ready to stop. But if you run a nonprofit or run nonprofit fundraising, this is not the time to take two weeks off. Here's the advice I gave subscribers to my weekly coaching email Fundraising Kick. Fundraising Kick: Closing 2020 Successfully.
My newest Blueprint is here: Philanthropy and Digital Civil Society: Blueprint 2021. The buzzword list is here: Buzzwords 2021 May 2021 be safer, more humane, more just.
· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.
Guest post by Kari Ann Kiel from DoJiggy. Fundraising events provide a great opportunity to bring in funds for your organization, while raising awareness for your cause. However, organizing an event also costs money to produce, as well as resources to manage all the details. Implementing online fundraising software can help you save time and money by more efficiently managing your fundraising event.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
There is so much information on year-end fundraising out there right now. And, let’s face it, so many of us are tired. Ready to stop. But if you run a nonprofit or run nonprofit fundraising, this is not the time to take two weeks off. Here’s the advice I gave subscribers to my weekly coaching email Fundraising Kick. Fundraising Kick: Closing 2020 Successfully.
First, I want to wish you a very happy holiday season! ?? Second, I'm looking for a few volunteers to speak to next week. I'm working on a 14-point checklist I'm calling the 2021 Corporate Partnership Checklist. It reviews all the things I believe you need to be doing in 2021 to be successful with corporate partnerships. Super helpful, right? I agree!
· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place.
Many non-profit organizations rely on grants from foundations, corporations, and government agencies to round out their fundraising efforts. If your non-profit is looking for new grant opportunities, here are six tried-and-true places to find them: #1 – Your Board I always start my grant research with my board. They may be helpful, or not, but it never hurts to ask.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
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