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Boost Your Email Marketing with Google Analytics If you are only using Google Analytics to track website visitors, you are missing out. This week’s webinar will show you how GA can give you the insights you need to take your email list growth and engagement to the next level. Join us and find out how Google Analytics can be an important tool for your email marketing campaigns during this BRAND NEW webinar: Using Google Analytics to Grow and Engage Your Email List BRAND NEW 60-Minute Webina
Spring is officially here and depending on where you live, it may or may not feel like it. I recently returned from a trip to New Orleans where spring is in full force. Here in Boston, we have a little ways to go. You hear a lot about spring cleaning right now. I know, groan. Those of us who don’t like to clean and organize put off these projects until piles of clutter start taking on a life of their own and your windows become so grimy you can’t even see out of them.
The reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your organization craft your next online fundraising and marketing plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S. nonprofit research.
Have you ever wondered how much nonprofit corporate partnership professionals are paid??? Me too! I asked this question to the gang of Catalist last week and now we both want to get to the bottom of how much nonprofit corporate partnership, sponsorship and cause marketing professionals make! We're looking for salary information for a range of positions - from coordinator to manager to director to vice president.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
For the last couple of weeks, I have shared tips and resources on nonprofit storytelling. Catch up: Why Stories Are Important for Nonprofits Storytelling for Nonprofits: The Challenge Plot Storytelling for Nonprofits: The Creativity Plot Storytelling for Nonprofits: The Connection Plot To wrap up this little series, I wanted to share a free resource we have to help you organize all of those great stories (and images) you are going to be collecting!
We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customer
It’s much easier to learn something completely new than to unlearn an old habit. Just ask any parent. It’s why children are taught essential functions at an early age: they haven’t yet learned the wrong way to do things. Movement, language, mannerisms—it’s crucial that these fundamentals are properly taught to avoid the potentially painstaking unlearning process during adolescence.
It’s much easier to learn something completely new than to unlearn an old habit. Just ask any parent. It’s why children are taught essential functions at an early age: they haven’t yet learned the wrong way to do things. Movement, language, mannerisms—it’s crucial that these fundamentals are properly taught to avoid the potentially painstaking unlearning process during adolescence.
Please join us for a tweet chat on May 1st at 12 pm EDT to discuss peer-to-peer fundraising! Nonprofit Tech for Good ( @nonprofitorgs ) will be joined by co-host CrowdRise by GoFundMe ( @crowdrise ) to have a live tweet chat about the power of enabling your nonprofit’s supporters to fundraise on your organization’s behalf. During the tweet chat, we will share insights on how your supporters can create successful fundraising campaigns, use their personal stories and social networks to inspire gi
Good afternoon (or morning or evening depending on where you are)! Are you ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? I hope so! We have digital marketing stats, changes to Facebook, new Gmail features, and more. It’s time for Mixed Links… Let’s start things off with 17 Mind-Blowing Digital Marketing Statistics to Know in 2019.
We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customer
As the next generation of young nonprofit professionals gears up to take on new management positions, it’s imperative that you have a strong, ongoing leadership development program in place. That way, when the time for transition arrives, everyone’s life will be a whole lot easier—your staff members will already feel prepared for their new responsibilities, and you’ll spend less of your own time training them.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Do you know the most important word in fundraising? If you don't, I'll give you a clue. I've used it three times already. It's "you" - as in "you," the donor. Your donor is the reason you can do your good work. Yet many nonprofits fail in giving their donors this kind of credit. They don't show enough #donorlove in their donor communications. Agents of Good offers 7 principles of #donorlove , and I'll share three of them here.
Based on the research for the annual Nonprofit Communications Trends Reports ( get the 2019 report here ), communications team effectiveness increases dramatically once you hit three FTE (full-time equivalents). To learn more about how big your team should be, check out this quick video and our 2019 Trends Report. Can’t see the video player? Watch it here on Facebook.
1. Always add value. The best way to ensure that you have a job all the time is to make it a point to consistently try to add value to the lives of all the people with whom you come in contact. Everyone! Always! That includes the waitress, the janitor, and the guy who parks your car. At work, that means you should always look around for ways to help other people (including donors, colleagues, board members, and associates) get what they want.
Cause Camp 2019 is a wrap! If you were able to make it, you know that it was two full days of premium education, inspiration, networking and—yes—happy hours. Receiving feedback was one of our main goals this year, so we made sure to get a lot of it. We interviewed each Cause Camp presenter and sent an anonymous survey to all attendees, whether they were physically present or joining us online.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. Registration is $50 or free with an All-Access Pass Learn More and Register April 11: Donor Newsletters That Raise More Money [Updated 90-minute format] Learn proven formulas for successful donor newsletters.
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