Nonprofit Marketing Guide

FEBRUARY 27, 2018

Angela Crist. Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. Today, former executive director, Angela Crist will give you some tips on how to get them to come around. ~Kristina. Guest Post by Angela Crist. As a nonprofit communications professional, you’ve got so many ideas. You love the mission you serve and your workload can’t handle the opportunities you see to spread your organization’s message far and wide.

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Marketing Marketing Participation and motivation Recruitment 129

Ann Green

FEBRUARY 26, 2018

How would you feel if a nonprofit organization sent you an appeal or thank you letter and never mentions you’ve been a generous donor for over five years? All you get is a boring, generic letter that doesn’t acknowledge who you are. Chances are most of the other donors of that organization are getting the exact same letter. This is a problem. Your donors aren’t the same, so they shouldn’t all get the same letter.

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Communication Homelessness Medical Food 113

Selfish Giving

FEBRUARY 28, 2018

I talk so much about content marketing that people often ask if it's the only thing they need to do to be successful at cause marketing. My answer is a firm NO. And I suggest they revisit point #3 in this article on the three legs of cause marketing : research, content marketing and sales. While content marketing will fill the top of the funnel with potential prospects and guide some prospects through the consideration stage, you still need sales people. 65 percent of people prefer contacting a

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Marketing Marketing Environmental Universities 100

Nonprofit Tech for Good

FEBRUARY 27, 2018

Over the last decade the discussion around nonprofit technology ( #nptech ) has primarily been social media, mobile technology, and online fundraising, however as the internet enters its next phase, nonprofits need to better understand some of the more complicated concepts that will shape the internet and its use in the decades to come. Advancements in internet technology will change how we live, how we serve, how we fundraise, and how we interact with humans, the natural world, and machines. 1.

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Technology Public and Nonprofit Management Nonprofit governance and management Nonprofits 93

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

FEBRUARY 26, 2018

What Does YOUR Workday Look Like? What’s going on at your desk right now? Are you chugging coffee all day? Do you hate your donor management system? Have meetings all day? Do you eat lunch at your desk? Do you have the best co-workers? Tell me all about it! It’s time for another call for submissions for our Day in the Life of a Nonprofit Communicator blog series, and I want you to share all the things you do on a daily basis to make the world a better place.

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Communication Nonprofits Management Marketing 111

The Agitator

MARCH 1, 2018

Last week, we talked about advocacy as a way of building your file (and I was called out, correctly, for discounting the potential of paid advocate acquisition). So how much should you spend to get one email address? There’s new data from Steve MacLaughlin and Blackbaud (that you can get from his Data Driven Nonprofits newsletter ) on how having an email address on file is related to increased donor retention, even if that donor doesn’t give online.

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Values Retention Advertising Communication 66

Concord Leadership

FEBRUARY 26, 2018

A new study by the Hartsook Centre for Sustainable Philanthropy suggests nonprofits are completely unprepared to face looming leadership changes. The report seems to show that most nonprofits aren’t even trying. Researchers estimate that over 67 percent of current nonprofit leaders plan on leaving their position in the next five years and that the nonprofit […].

Leadership 52

Leadership Philanthropy Nonprofits 52

Nonprofit Marketing Guide

FEBRUARY 28, 2018

I’ve been traveling and speaking this week at both BloomCon and the Peer to Peer Professional Forum Conference , so no Facebook Live show. But I did want to encourage you to check out last week’s show where I talked about six different strategies for being more strategic and reacting less. That’s a frequent refrain from nonprofit communications staff: “We are always reacting to whatever is coming up and never have time to be really strategic in our communications.”

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Communication Nonprofits Marketing Marketing 107

The Agitator

FEBRUARY 28, 2018

The universe tends toward entropy, toward ever-increasing complexity. But you and I don’t need to be unindicted co-conspirators. We can fight for simple. Fighting for simple isn’t simple. Complexity is a tricky bastard. He will plead “it’s just one more” for every field in a form, every message in a communication, every step in a process, and every snowflake in an avalanche.

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Universities Values Communication Marketing 60

EveryAction

FEBRUARY 28, 2018

At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. We strive to promote a healthy work life balance, that’s why our team hosts things like “social fridays”, team yoga classes, company-wide bake-offs, and other activities to de-stress.

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Non-Profits Activism Food Culture 52

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Fundraising Report Card

FEBRUARY 27, 2018

Measuring key metrics monthly provides the president to “move fast.” Take for instance a three month trend in donor lifetimes values. If month over month over month you see LTV decreasing it would be a sign that something is going on in the minds of your supporters. The post How Often Should You Measure Fundraising Metrics? appeared first on Fundraising Report Card.

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Fundraising Fundraising Values 49

Nonprofit Marketing Guide

MARCH 2, 2018

Minero, Atlanta, GA. Happy Friday to you all! I have searched high and low to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. Does your website need some help? Find out How to Design a Homepage That Converts. Allison Carpenter gives you An Introduction to Behavioral Economics: What It Is and Why Your NPO Should Care.

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Communication Law Nonprofits Technology 103

The Agitator

FEBRUARY 27, 2018

You’ve heard me talking about knowing your donors’ identity or identities. One of the classic examples is cat people versus dog people: it’s simple, there are two options, and you can see how messaging would be different for each group. But it took a for-profit to give an interesting example of a next logical step in the identity process: Tito’s Vodka for Dog People (which I learned about through the Neuromarketing blog , to give credit where it’s due).

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Activism Communication Fundraising Fundraising 49

iMarketSmart

FEBRUARY 26, 2018

Trust is the cornerstone of all meaningful relationships. Fail to build trust and you'll fail to get the gift. It's that simple. Build trust over time. Your success mostly depends on how you cultivate relationships with hi-value donors long before you make the solicitations. In other words, you will have won or lost your opportunity to close a gift long before you decided to make the ask.

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Values Fundraising Fundraising Philanthropy 45

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Management

EveryAction

FEBRUARY 26, 2018

(This is the final post in our New Year, New Heights development series. Need to catch up? Click for strategies on revamping your direct mail program , practical tips on improving your email program , and an in-depth look at reporting tools every nonprofit should have to improve their fundraising strategy.). Working in major gifts means tracking relationships, points of contact, and data with multiple high-level donors.

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Public and Nonprofit Management Management Foundations Fundraising 40

Nonprofit Marketing Guide

MARCH 1, 2018

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Mar 1 & 2: Writing a Fabulous Case for Support. Learn how to create a case statement that inspires donors to give. Registration is $199 (Part 1 took place earlier today, but you will get the recording as soon as you register for Part 2) or Free with an All-Access Pass.

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Communication Marketing Marketing Nonprofits 102

The Agitator

FEBRUARY 26, 2018

Today we’re adding TrueDeceased to The Agitator Toolbox. This easy-to-use tool enables you to go online and quickly— and without charge – get an overview of who on your database is deceased. When The Agitator first announced our Data Liberation Crusade and asked what low-cost data services were needed, reader Ann Kensek told us, “My Data Dream would include a database where I could find names of those who passed away.

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Production Fundraising Fundraising Management 49

NonProfit Hub

FEBRUARY 26, 2018

Recently, I found myself in a development team meeting with an age-old topic on the agenda: the annual stewardship plan. Our team leader for this meeting kicked off the conversation with a question: W hat would be the perfect stewardship piece to deliver to top donors this year ? I listened for a moment as other members of the team began to share ideas and reminders of items used in past years.

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Energy Nonprofits Retention Marketing 36

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

EveryAction

FEBRUARY 28, 2018

If you've been keeping up with EveryAction, you're familiar with our recent development series, "New Year, New Heights." We explored everything from must-have nonprofit reporting tools , tips for upping your email game , direct mail strategies , and most recently using data to improve your major gifts program. Which brings us to recent thoughts, more specifically, donors and supporters.

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Altruism and Helping Philanthropy Activism Communication 40

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can count on. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has ar

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Marketing Marketing Values Advertising 167

The Agitator

FEBRUARY 25, 2018

I mean it. Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. In fact, even if you don’t give one whit about peer-to-peer fundraising you’re in for a true treat.

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Participation and motivation Fundraising Fundraising Psychology 45

NonProfit Hub

MARCH 1, 2018

Cause Camp is different from your run-of-the-mill conference, but you already know that. What you might not know is what makes it so different, and why Cause Camp is a conference for everyone , whether you work for a nonprofit or not. It’s super affordable. We don’t want to run you dry with Cause Camp’s registration fee. The full two days costs just $299, and if you can’t make it in person, an online stream is available for just $99 (you’ll be able to access the online presentations until the en

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Technology Activism Marketing Marketing 35

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance