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If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people.
Summer is almost here, yea! This is often a quieter time for most nonprofits, but you don’t want to be too quiet and ignore your donors. In fact, this is a great time to do some relationship building. You should be communicating with your donors at least once a month and that includes the summer months. Don’t make the mistake of taking a vacation from your donor communication – never a wise decision.
I moderated a great panel at the Engage for Good Conference with the National Park Foundation on how nonprofits can attract companies from a variety of industries. Kim Hirose from NPF recorded footage from the session and I have eight clips to share with you. 1. In the first clip (14:52) , Stefanie Mathew , vice president of corporate partnerships at NPF, opened the session by explaining just how diverse NPF's partners are - "From A - Z.
Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and busines
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
One of the most popular job interview questions is “What are your top strengths?” It’s usually followed by “And what are your biggest weaknesses?” But sometimes they can be one in the same. The VIA Classification of Strengths lists 24 character strengths broken down into six virtues: 1. Wisdom Creativity, curiosity, judgment, love of learning, and perspective. 2.
By Alec Green , Chief Marketing Evangelist at NonprofitReady.org , an online hub of 400+ free online courses in topics ranging from fundraising to grant writing, leadership to program management. Too often, nonprofit professionals don’t receive the training they need. We all know the typical explanations – funders don’t allocate enough dollars to professional development, learners can’t give up the time for in-person training, and relevant classes aren’t offered in every area.
School’s out for summer! That means beaches, barbeques, baseball, and… branding? Yes: branding. Now that hallways aren’t awash in students. The post Summer School: 6 Steps to a Stronger Brand appeared first on Mission Minded.
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School’s out for summer! That means beaches, barbeques, baseball, and… branding? Yes: branding. Now that hallways aren’t awash in students. The post Summer School: 6 Steps to a Stronger Brand appeared first on Mission Minded.
Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. At the core you must earn attention, trust and action.
When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program , we will occasionally get questions like this: Will participating in this program guarantee this, that or the other? Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No.
By Chuck Spidell , founder of ILLUSIO and a WordPress Strategist committed to helping nonprofits get their websites unstuck and moving forward. If your nonprofit has a website, someone is always looking for a way to get in. Dealing with a hacked WordPress website can be time-consuming, expensive, and emotionally draining. It’s not something you want to experience.
It’s your first donor meeting. You’re excited and passionate, but terrified. How do you get this person to like you and your message enough to contribute to your cause? How do you “make the sell” ? Meeting donors in person is a fundamental part of the fundraising process. It can be scary, but we can help to guide you through the process to make you comfortable and confident when meeting donors face-to-face.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The power is at our fingertips to ignite relationships and business results. With this power also comes much responsibility and associated risk. Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it!
Cosmos. Orange Beach, AL It’s been a hectic week here and I am very happy it is Friday. Help me kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Jeff Bullas shares The 7 Most Common Agile Marketing Mistakes (And How to Avoid Them).
Date: Tuesday, July 9, 2019. Time: 1pm EDT / 10am PDT. Presented by: Virginia Weinstein of StatusLIVE. Do you find yourself asking these questions: How to I optimize donor engagement? How do I keep my donors happy? How can I increase response rates? How to I retain my donors? The answer… personalization. Personalization is no longer the exception, donors expect it and it’s the foundation for a good fundraising strategy.
A few weeks ago I hosted a webinar about Fundraising Climate Change (a term I developed some time ago and included in my book titled Engagement Fundraising ). In the webinar I presented a ton of data supporting my claim that the fundraising environment has been shifting and the storm clouds have been gathering. I believe that, finally, the day of reckoning is upon us and too few organizations are ready.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
School’s out for summer! That means beaches, barbeques, baseball, and… branding? Yes: branding. Now that hallways aren’t awash in students. The post Use Your Summer to Strengthen Your Brand appeared first on Mission Minded.
Care2 recently launched a month-long integrated advocacy campaign to empower women and girls. The budget and time-conscious campaign engaged and activated millions of people via online petitions, social media and other digital channels. We spoke to Kelsey Bourgeois, Care2’s Advocacy Communications Specialist, to learn more about the key lessons she took away from spearheading this successful integrated campaign.
During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest. He asked for some advice as to how his small festival, in a small town, in a remote part of the state, could earn more news coverage.
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