Nonprofit Marketing Guide

JUNE 11, 2019

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people.

Culture 261

Culture Communication Nonprofits 261

Ann Green

JUNE 11, 2019

Summer is almost here, yea! This is often a quieter time for most nonprofits, but you don’t want to be too quiet and ignore your donors. In fact, this is a great time to do some relationship building. You should be communicating with your donors at least once a month and that includes the summer months. Don’t make the mistake of taking a vacation from your donor communication – never a wise decision.

Communication 179

Communication Fundraising Fundraising Nonprofits 179

Selfish Giving

JUNE 12, 2019

I moderated a great panel at the Engage for Good Conference with the National Park Foundation on how nonprofits can attract companies from a variety of industries. Kim Hirose from NPF recorded footage from the session and I have eight clips to share with you. 1. In the first clip (14:52) , Stefanie Mathew , vice president of corporate partnerships at NPF, opened the session by explaining just how diverse NPF's partners are - "From A - Z.

Retail 113

Retail Children Foundations Food 113

Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and busines

Leadership 111

Leadership Marketing Marketing 111

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

JUNE 12, 2019

During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest. He asked for some advice as to how his small festival, in a small town, in a remote part of the state, could earn more news coverage.

Law 196

Law Leadership Education Education 196

Nonprofit Tech for Good

JUNE 13, 2019

By Alec Green , Chief Marketing Evangelist at NonprofitReady.org , an online hub of 400+ free online courses in topics ranging from fundraising to grant writing, leadership to program management. Too often, nonprofit professionals don’t receive the training they need. We all know the typical explanations – funders don’t allocate enough dollars to professional development, learners can’t give up the time for in-person training, and relevant classes aren’t offered in every area.

Leadership 108

Leadership Nonprofits Advertising Management 108

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. At the core you must earn attention, trust and action.

Advertising 105

Advertising Energy Marketing Marketing 105

Nonprofit Marketing Guide

JUNE 10, 2019

One of the most popular job interview questions is “What are your top strengths?” It’s usually followed by “And what are your biggest weaknesses?” But sometimes they can be one in the same. The VIA Classification of Strengths lists 24 character strengths broken down into six virtues: 1. Wisdom Creativity, curiosity, judgment, love of learning, and perspective. 2.

Leadership 145

Leadership Communication Nonprofits 145

Nonprofit Tech for Good

JUNE 14, 2019

By Chuck Spidell , founder of ILLUSIO and a WordPress Strategist committed to helping nonprofits get their websites unstuck and moving forward. If your nonprofit has a website, someone is always looking for a way to get in. Dealing with a hacked WordPress website can be time-consuming, expensive, and emotionally draining. It’s not something you want to experience.

Nonprofit Administration and Development 101

Nonprofit Administration and Development Activism Technology Production 101

NonProfit Hub

JUNE 13, 2019

It’s your first donor meeting. You’re excited and passionate, but terrified. How do you get this person to like you and your message enough to contribute to your cause? How do you “make the sell” ? Meeting donors in person is a fundamental part of the fundraising process. It can be scary, but we can help to guide you through the process to make you comfortable and confident when meeting donors face-to-face.

Construction 63

Construction Values Foundations Activism 63

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Pam Moore

JUNE 12, 2019

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The power is at our fingertips to ignite relationships and business results. With this power also comes much responsibility and associated risk. Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it!

Associations 101

Associations Values Marketing Marketing 101

Nonprofit Marketing Guide

JUNE 13, 2019

When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program , we will occasionally get questions like this: Will participating in this program guarantee this, that or the other? Executive directors who don’t really understand communications, marketing and fundraising Of course, the answer is No.

Education 144

Education Education Communication Marketing 144

EveryAction

JUNE 10, 2019

Mobile is an increasingly valuable medium for nonprofits. According to the M+R Benchmarks Reports , in 2018 mobile accounted for 48% of all traffic to nonprofit websites. Despite this increase in mobile traffic, up from 44% last year, mobile users accounted for just 30% of gifts, and 21% of revenue. Part of this can be chalked up to the conversion rates on mobile.

Nonprofits 61

Nonprofits Fundraising Fundraising 61

iMarketSmart

JUNE 11, 2019

A few weeks ago I hosted a webinar about Fundraising Climate Change (a term I developed some time ago and included in my book titled Engagement Fundraising ). In the webinar I presented a ton of data supporting my claim that the fundraising environment has been shifting and the storm clouds have been gathering. I believe that, finally, the day of reckoning is upon us and too few organizations are ready.

Fundraising 53

Fundraising Fundraising Retention Education 53

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Management

Mission Minded

JUNE 11, 2019

School’s out for summer! That means beaches, barbeques, baseball, and… branding? Yes: branding. Now that hallways aren’t awash in students. The post Use Your Summer to Strengthen Your Brand appeared first on Mission Minded.

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Nonprofit Marketing Guide

JUNE 14, 2019

Cosmos. Orange Beach, AL It’s been a hectic week here and I am very happy it is Friday. Help me kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Jeff Bullas shares The 7 Most Common Agile Marketing Mistakes (And How to Avoid Them).

Communication 131

Communication Nonprofits Marketing Marketing 131

Care2

JUNE 10, 2019

Care2 recently launched a month-long integrated advocacy campaign to empower women and girls. The budget and time-conscious campaign engaged and activated millions of people via online petitions, social media and other digital channels. We spoke to Kelsey Bourgeois, Care2’s Advocacy Communications Specialist, to learn more about the key lessons she took away from spearheading this successful integrated campaign.

Activism 37

Activism Communication 37

Nonprofit Tech for Good

JUNE 10, 2019

Date: Tuesday, July 9, 2019. Time: 1pm EDT / 10am PDT. Presented by: Virginia Weinstein of StatusLIVE. Do you find yourself asking these questions: How to I optimize donor engagement? How do I keep my donors happy? How can I increase response rates? How to I retain my donors? The answer… personalization. Personalization is no longer the exception, donors expect it and it’s the foundation for a good fundraising strategy.

Foundations 89

Foundations Fundraising Fundraising Nonprofits 89

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations