Sat.Sep 15, 2018 - Fri.Sep 21, 2018

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Take Thanking Your Donors to the Next Level

Ann Green

Many of you may be working on your year-end appeal, which is great, but have you given any thought to how you’ll thank your donors? Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last minute to-do item and it shows. Thanking your donors is something you need to take seriously.

Retention 172
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Day in the Life of a Nonprofit Communicator – Nick Houser

Nonprofit Marketing Guide

Nick Houser. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Nick Houser has eight years’ experience writing, including time as a copywriter, online news reporter, sports columnist and now marketing and communications manager with the

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Newsletter: Companies are Cheap, But Wait! ; Slurpees for a Cause; What You Can Learn from Giving Tuesday Model ?

Selfish Giving

Surprise, surprise. Recent research confirms that companies are cheap. Many only give one percent of their pretax profits back to charity. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Womp womp. That's why every nonprofit should be targeting a company's employees and customers - and not limiting themselves to the company's checkbook.

Retail 100
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5 Must-Know Recurring Giving Stats for Nonprofit Fundraisers

Nonprofit Tech for Good

By Nathan Hill , Optimization Evangelist at NextAfter , works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. At the start of 2018, we (the NextAfter team) set out to understand exactly what recurring giving looks like from the donor’s perspective. After selecting 115 nonprofits spanning 9 verticals, we made recurring donations to each one (or at least we tried).

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming. When you’re managing an understaffed development team, you’re always rearranging your to-do list.

Energy 83
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Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Nonprofit Marketing Guide

We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. L. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as national and regional businesses.

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The 2018 Global Trends in Giving Report Is Now Available for Download!

Nonprofit Tech for Good

The 2018 Global Trends in Giving Report is based on the survey results of 6,057 donors worldwide and available for download in four languages – English , español , français , and português. Sponsored by the Public Interest Registry and produced by Nonprofit Tech for Good, the report summarizes donor data across six continents about how online technology effects giving.

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Top 8 reasons why you might want to read my new book: Engagement Fundraising

iMarketSmart

Here are 8 reasons why you might want to read my new book: Engagement Fundraising. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. To better understand fundraising from the major donor perspective. To become aware of an unconventional (but common sense based) approach to fundraising. To avoid the common pitfalls of traditional fundraising tactics/strategies/advice.

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Are Nonprofits Using Common Email Engagement Tactics?

Nonprofit Marketing Guide

We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. I asked three poll questions and thought I’d share the results with you. About 50 people participated in each poll.

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How New and Traditional Media Can Work Hand in Hand

NonProfit Hub

When it comes to marketing in the nonprofit sector, this period of history is unlike anything we’ve seen before. You must appeal to an audience that consists of young people who barely know how to address a letter, older people who are unfamiliar with WiFi and still clinging to their 2007 flip-phones and everyone in between. The solution? Knowing how to balance new and traditional media.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Do You Really Want Every Donation? – Season 2, Episode 7

Fundraising Report Card

Zach and Tim discuss the Pearson Family Members Foundation vs. The University of Chicago lawsuit and when you should turn down a major gift. Read this blog post for additional context for this episode: [link] Click here to listen on YouTube! Topic Timestamps Introduction [00:00] Lawsuits! [00:34] Pearson Family Members Foundation vs. The University of … Continue reading "Do You Really Want Every Donation?

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5 Challenges (and Solutions!) of Processing Donations

Care2

Fundraising can be challenging for any nonprofit, but it’s the backbone of any healthy organization. The causes your nonprofit advocates for should be shared with the world and deserve to be supported by your community. So do what you can to help them help you! Implementing some small tips will help solve the 5 greatest challenges nonprofit organizations face with processing donations.

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Mixed Links for Nonprofit Communicators – September 21, 2018

Nonprofit Marketing Guide

Venkman’s. Atlanta, GA. It’s almost the weekend! Let’s wind down with some of the finest articles, posts, tips, and more from around the world of marketing and fundraising. We’ve got lots of stuff for you fundraisers out there as well as Facebook Live tips, the latest data on marketing, and how to fire someone (eek!). It’s time for Mixed Links… Find out How to Get More Engagement With Facebook Live.

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Nonprofit Collaboration: The Basics

NonProfit Hub

Nonprofits are always striving to do more—raise more money, donate more items, impact more lives. Often times our desire to do more is stifled by our limited capacity. After all, we can’t save the world by ourselves. That’s where collaboration comes in. Nonprofit collaboration can take a number of forms, and there isn’t one right way to do it.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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How to Maintain a Healthy Email List and Re-Engage Your Community

Nonprofit Marketing Guide

Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability. Who is engaging with your content. How to re-engage those who aren’t. What to do when they still don’t engage. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Commun