Ann Green
SEPTEMBER 17, 2018
Many of you may be working on your year-end appeal, which is great, but have you given any thought to how you’ll thank your donors? Thanking your donors after an appeal (and throughout the year) is equally important, yet many organizations leave this as a last minute to-do item and it shows. Thanking your donors is something you need to take seriously.
Nonprofit Marketing Guide
SEPTEMBER 17, 2018
Nick Houser. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Nick Houser has eight years’ experience writing, including time as a copywriter, online news reporter, sports columnist and now marketing and communications manager with the
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Nonprofit Tech for Good
SEPTEMBER 20, 2018
By Nathan Hill , Optimization Evangelist at NextAfter , works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. At the start of 2018, we (the NextAfter team) set out to understand exactly what recurring giving looks like from the donor’s perspective. After selecting 115 nonprofits spanning 9 verticals, we made recurring donations to each one (or at least we tried).
Selfish Giving
SEPTEMBER 19, 2018
Surprise, surprise. Recent research confirms that companies are cheap. Many only give one percent of their pretax profits back to charity. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Womp womp. That's why every nonprofit should be targeting a company's employees and customers - and not limiting themselves to the company's checkbook.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
NonProfit Hub
SEPTEMBER 21, 2018
When it comes to marketing in the nonprofit sector, this period of history is unlike anything we’ve seen before. You must appeal to an audience that consists of young people who barely know how to address a letter, older people who are unfamiliar with WiFi and still clinging to their 2007 flip-phones and everyone in between. The solution? Knowing how to balance new and traditional media.
Nonprofit Marketing Guide
SEPTEMBER 18, 2018
We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. L. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development. She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as national and regional businesses.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
iMarketSmart
SEPTEMBER 20, 2018
Here are 8 reasons why you might want to read my new book: Engagement Fundraising. Here are 8 reasons why you might want to read my new book: Engagement Fundraising. To better understand fundraising from the major donor perspective. To become aware of an unconventional (but common sense based) approach to fundraising. To avoid the common pitfalls of traditional fundraising tactics/strategies/advice.
NonProfit Hub
SEPTEMBER 19, 2018
Nonprofits are always striving to do more—raise more money, donate more items, impact more lives. Often times our desire to do more is stifled by our limited capacity. After all, we can’t save the world by ourselves. That’s where collaboration comes in. Nonprofit collaboration can take a number of forms, and there isn’t one right way to do it.
Nonprofit Marketing Guide
SEPTEMBER 20, 2018
We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year. I asked three poll questions and thought I’d share the results with you. About 50 people participated in each poll.
Fundraising Report Card
SEPTEMBER 19, 2018
Zach and Tim discuss the Pearson Family Members Foundation vs. The University of Chicago lawsuit and when you should turn down a major gift. Read this blog post for additional context for this episode: [link] Click here to listen on YouTube! Topic Timestamps Introduction [00:00] Lawsuits! [00:34] Pearson Family Members Foundation vs. The University of … Continue reading "Do You Really Want Every Donation?
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Care2
SEPTEMBER 19, 2018
Fundraising can be challenging for any nonprofit, but it’s the backbone of any healthy organization. The causes your nonprofit advocates for should be shared with the world and deserve to be supported by your community. So do what you can to help them help you! Implementing some small tips will help solve the 5 greatest challenges nonprofit organizations face with processing donations.
NonProfit Hub
SEPTEMBER 17, 2018
Hurricane Florence finally made landfall over the weekend, ravaging the Atlantic coast with devastating winds and torrential rain. Mandatory evacuation orders were enforced in several coastal cities. And as coverage of people fleeing their homes comes on our televisions and computer screens, those of us not affected by the storm may be feeling helpless and eager.
Nonprofit Marketing Guide
SEPTEMBER 21, 2018
Venkman’s. Atlanta, GA. It’s almost the weekend! Let’s wind down with some of the finest articles, posts, tips, and more from around the world of marketing and fundraising. We’ve got lots of stuff for you fundraisers out there as well as Facebook Live tips, the latest data on marketing, and how to fire someone (eek!). It’s time for Mixed Links… Find out How to Get More Engagement With Facebook Live.
Nonprofit Marketing Guide
SEPTEMBER 19, 2018
Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability. Who is engaging with your content. How to re-engage those who aren’t. What to do when they still don’t engage. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Commun
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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