Nonprofit Marketing Guide

NOVEMBER 23, 2020

Every year around this time, I share some tips on dealing with the extra stress that happens during the holidays. You can read those here: Less Stress This Year-End Season? Yes, Please! How to Take Care of Yourself This Season. But this year has the potential to be the most stressful yet – or does it? With travel restrictions and physical distancing measures in place, you may have more time to take of yourself since you aren’t hopping between Christmas parties, family gatherings, and

Health 288

Health Management 288

Selfish Giving

NOVEMBER 25, 2020

Megan Strand and I are back with another learning club discussion on Thursday, December 3 at 4pm EST. This time around, we'll tackle the complex topic of racial justice in corporate social impact efforts. Hairy topic, right? That's why we've invited a pair of experts to join us. To kick off our discussion, Kari Hayden Pendoley , Global Lead of Social Impact at Rodan+Fields , and Carrie Pena , Chief Experience Officer at buildOn will share how their partnership has tackled this issue and share th

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Marketing Marketing Production Food 130

Nonprofit Tech for Good

NOVEMBER 21, 2020

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you know that 63% of Giving Tuesday donors only give on Giving Tuesday ? What if you could convert those one-time donors into engaged supporters that give again? That process begins on Welcome Wednesday, the day after Giving Tuesday.

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Recruitment Fundraising Fundraising Management 133

The Fundraising Authority

NOVEMBER 26, 2020

We all know how important the final 4-6 weeks of the calendar year are for non-profit fundraising. According to Charity Navigator , mid-sized non-profits may see up to 40% of their total yearly contributions come in between the Thanksgiving Holiday (in the US) and the New Year! You may have seen my post about #GivingTuesday , where I outline why a single-day strategy for year-end giving is a mistake.

Non-Profits 101

Non-Profits Fundraising Fundraising Communication 101

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

NOVEMBER 25, 2020

We are doing a logo refresh soon, so I started to think about all of the places we’ll need to update. Many are obvious: Website template Email template Social media accounts – personal and organizational Business cards Letterhead Email signatures Advertising and marketing materials Any products, swag, or packaging you might use Building signage.

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Advertising Production Marketing Marketing 226

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality.

Marketing 78

Marketing Marketing Foundations Energy 78

The Fundraising Authority

NOVEMBER 21, 2020

As development professionals, volunteers, and board members, we spend a lot of time searching for new prospects … trying to find new individuals, companies and foundations who might respond to our message, who we can cultivate, and who, over time, might make a significant gift to help us continue our work. Prospecting can be time-consuming, and can often be disheartening, if we have trouble finding and cultivating new leads.

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Non-Profits Fundraising Fundraising Energy 88

Nonprofit Marketing Guide

NOVEMBER 24, 2020

Stumped for what you can tweet in December or say in your email newsletter? We have you covered! These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

Retail 202

Retail Culture Values Nonprofits 202

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Remember, an idea is only an idea if you don't have the funding, energy or needed support to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality.

Marketing 78

Marketing Marketing Foundations Energy 78

Nonprofit Tech for Good

NOVEMBER 21, 2020

Date: Tuesday, January 26, 2021. Time: 1pm EST / 10am PST. Presented by: Sharon Cody , Partnership Manager at Harbor Compliance. Cost: Free. Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. But along with wider support, online fundraising brings increased fundraising registration and reporting requirements.

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Fundraising Fundraising Governance Activism 112

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Network for Good

NOVEMBER 25, 2020

This year has been full of challenges for our nonprofit friends and their communities. But, it’s a tradition here at Network for Good to spend this time of year reflecting on the bright spots and finding reasons to celebrate. And this year, despite everything, there have been many. We saw donors come out in force to make this a record year of charitable giving.

Fundraising 75

Fundraising Fundraising Nonprofits 75

The Fundraising Authority

NOVEMBER 21, 2020

Far too many non-profit fundraisers approach board fundraising as if they have boards full of movers and shakers who know how to raise money, even when that’s not the case. These fundraisers and non-profit managers get annoyed and frustrated with their boards, which doesn’t help anyone, including the organization itself. Acting like your board is something it isn’t doesn’t help, and only leads to constant turnover and frustration.

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Non-Profits Non-Profit Management Fundraising Fundraising 79

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . Your ability to retain donors and keep them engaged can directly impact your nonprofit for a few reasons: Retained donors can be more easily guided towards making larger gifts in the future.

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Retention Associations Advertising Activism 74

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 27, 2020

4 Types Of Business Strategies To Fast Forward Your Growth. How to Grow your Business? Here are 4 types of Business Strategies that can help you answer that question. No one starts a business to stay at the same level. If you are like most business owners, your dream is for your company to be a reputable and huge brand in the future. That can only happen if you constantly pursue growth for your business.

Construction 52

Construction Production Social Enterprise Social Enterprise 52

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Management

Network for Good

NOVEMBER 25, 2020

This year has been full of challenges for our nonprofit friends and their communities. But, it’s a tradition here at Network for Good to spend this time of year reflecting on the bright spots and finding reasons to celebrate. And this year, despite everything, there have been many. We saw donors come out in force to make this a record year of charitable giving.

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Fundraising Fundraising Nonprofits 52

The Fundraising Authority

NOVEMBER 23, 2020

Have you heard about Giving Tuesday (or, as most people write it, #GivingTuesday)? It’s a noble effort by those in our profession to transform the holiday season from take, take, take to take, take, give. (For some of the hoopla, see here , here and here ). The idea is that everyone shops in person on Black Friday (the day after Thanksgiving, for those of you not in the US), everyone shops online on Cyber Monday (the Monday after Black Friday), so why not try to get people to give some of what

Non-Profits 76

Non-Profits Activism Advertising Fundraising 76

Sweet! by BlueSky

NOVEMBER 22, 2020

Are you planning your organization’s next fun run fundraiser? Small and medium-size organizations face even greater challenges than their larger colleagues. Tighter budgets and less staff and limited time. What is a fun run fundraiser? A fun run fundraiser is a friendly race that involves either road running or cross country running with participants taking part for their own enjoyment rather than competition.

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Fundraising Fundraising Children Collaborations 52

NonProfit Hub

NOVEMBER 24, 2020

This week, we sat down with Jim Blue, executive director of CEDARS. CEDARS is a nonprofit organization that cares for vulnerable children and families in Southeast Nebraska. Emergency shelter and foster care training are just a couple of the many resources they offer. This year, to keep essential services going as needs grew, it was important for them to do a capital campaign.

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Children Nonprofit Organizations Nonprofit Organizations Fundraising 45

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Network for Good

NOVEMBER 25, 2020

This year has been full of challenges for our nonprofit friends and their communities. But, it’s a tradition here at Network for Good to spend this time of year reflecting on the bright spots and finding reasons to celebrate. And this year, despite everything, there have been many. We saw donors come out in force to make this a record year of charitable giving.

Fundraising 52

Fundraising Fundraising Nonprofits 52

The Fundraising Authority

NOVEMBER 22, 2020

How serious is your non-profit about your fundraising efforts? Depending on the size of your organization, here are some things to think about: For Small Non-Profits…. If you run a small non-profit organization (many churches and schools also fit this category), how much time, per week, is your staff dedicating to fundraising? Are you out there doing prospecting and building a fundraising pipeline?

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Non-Profits Fundraising Fundraising Universities 65

Pam Moore

NOVEMBER 27, 2020

In the last 15 years alone, social media went from that thing that Interned old-timers sneered at to that thing that multinational corporations pour millions of dollars into. What I’m trying to say is that it grew fast. Really fast. And it’s here to stay. However, us marketers know that posting one cat pic on Instagram is one thing. But building a coherent social media plan for clients or stakeholders, who may or may not have certain demands, is another.

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Collaborations Management Marketing Marketing 78

Pam Moore

NOVEMBER 27, 2020

In the last 15 years alone, social media went from that thing that Interned old-timers sneered at to that thing that multinational corporations pour millions of dollars into. What I’m trying to say is that it grew fast. Really fast. And it’s here to stay. . However, us marketers know that posting one cat pic on Instagram is one thing. But building a coherent social media plan for clients or stakeholders, who may or may not have certain demands, is another.

Collaborations 78

Collaborations Management Marketing Marketing 78

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance