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Another Friday the 13th? Let’s just all keep our heads down and read the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have eye-tracking studies, sexy nonprofits, media coverage tips for the holiday season and more. It’s time for Mixed Links… Let’s kick things off with The 7 Best Facebook Marketing Tips You Need to Know. and 7 Marketing Lessons from Eye-Tracking Studies.
Thanksgiving is coming up and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. For many, it will be a different Thanksgiving. Some people may not gather with family and friends and if they do, it will be with fewer people, while taking precautions to stay safe. . Your donors are also special people. Many of them have gone the extra mile this year to help you during these difficult times.
By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox.
In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously. Or that asking is a step by step process so precise that they can let the staff do the relationship work and then just come in toward the end and make a successful ask.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Aleeka Kay Morgan. With the cancellation of so many in-person fundraising events, organizations have had to use unique ways to meet their goals this year. Let’s see what Aleeka Kay Morgan has done. ~Kristina. Guest Post by Aleeka Kay Morgan of American Cancer Society. Marching in place. Fundraising for a national nonprofit organization during a pandemic has felt like marching in place – a daily exercise in efforts that do not seem to “move the needle” forward.
Instead of numeric jargon, create analytics reports focused on your organizational goals and how your digital strategy helps to achieve them. The post Digital Metrics Reporting that Makes Sense appeared first on Mission Minded.
By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. They whisk people away from their everyday lives and connect them with ideas that can revolutionize how they think. Now more than ever, nonprofits need to share stories of how they’re making the world better.
By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. They whisk people away from their everyday lives and connect them with ideas that can revolutionize how they think. Now more than ever, nonprofits need to share stories of how they’re making the world better.
If your donors don’t open your fundraising appeal letter it doesn’t even matter what’s inside it. It doesn’t matter how compelling the ask is, how great you told the story, or even how you made the donor the hero of that story. If they don’t open the envelope, they’ll never read all of your hard work. So, how do you get donors to open your fundraising appeal envelopes?
Whether you are still working from home or back in the office, we want you to share everything you do in a typical day at your job for our Day in the Life of a Nonprofit Communicator blog series. Do you immediately grab your phone when you wake up? Do you listen to a podcast on your commute? Or are you just walking into another room for your commute?
Due to the COVID-19 pandemic, 2020 has brought unique challenges and obstacles that nobody could have expected. But even in the midst of social distancing guidelines and economic uncertainty, nonprofits have found creative ways to fundraise , engage supporters, and continue their work.
By Guest Contributor, Amy Morrisey , Artisan E-Learning. Many nonprofits are interested in using e-learning to train staff members and volunteers. It can reach a larger number of people in a shorter amount of time than in-person training. Staff and volunteers can access the training anytime and anywhere. These seem like no-brainers. Why wouldn’t you just jump into e-learning as quickly as possible?
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
This week, we sat down with Jared Fenton. Jared is the president and founder of the Reflect Organization. Reflect is a national mental wellness nonprofit. Their core mission is to help college and university students care for their own mental health, as well as their peers’. . Now more than ever, loneliness and isolation are greatly affecting people.
A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. . Using a creative brief forces you and/or your coworkers to consider important questions upfront, including the goal of the piece, the call to action, the style and tone, deadlines, how success will be measured, etc. It’s like a mini-plan for a specific communications assignment.
You know major gift fundraising is a marathon, not a sprint. But your boss wants results now. So you screen your list for wealth. Or maybe you have a predictive model developed to determine whom to contact first. Next, you send a letter to your prospect and promise to follow it up with a phone call. Then you make the call and what happens? Usually nothing.
Are you planning your organization’s next dog walk or mutt strut peer to peer fundraising event? Small and medium-sized organizations face even more significant challenges than their larger colleagues. Tighter budgets, less staff, and limited time makes planning a successful event difficult. One of the biggest challenges for every small organization trying to organize a fundraising event is resources.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
In the last few weeks, I’ve had interesting conversations with people about asking. CEOs who think that asking is a “schpeal” – a precise formula of words that will get the prospect to give generously. Or that asking is a step by step process so precise that they can let the staff do the relationship work and then just come in toward the end and make a successful ask.
Good news. No nonprofit is too small for a corporate partnership! Yay.right? Now the bad news. Small nonprofits should not actively focus on corporate partnerships. Yep, it's a waste for most small nonprofits to dedicate so much time, resources and staff chasing and cold-calling potential corporate partnerships. Why? Because it's hard, labor-intensive work and ultimately you probably won't raise enough to justify the expense.
Long-time readers know I am a sucker for (1) good metaphors, (2) timely newsjacking, and (3) well-done email messaging. The National Audubon Society nailed all three with their recent email campaign. On November 3, Election Day, the subject line was “Today is Election Day, Don’t Wing It.” Bonus points for the pun. On November 7, I received two emails: “Audubon’s Message to Election Winners: It’s Time to Act” and my favorite of the whole campaign: “
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