Selfish Giving
DECEMBER 17, 2017
Dear Nonprofit, I just received your email wishing me "Happy Holidays." Yet since these "wishes" are just a thinly veiled request for money, and your email included a TAKE ACTION button at the bottom, I thought I would by hitting reply and giving you a little advice. First, I don't even support your organization. So I have no idea why you are wishing me anything.
Pam Moore
DECEMBER 19, 2017
Is your Facebook marketing strategy and business Page ready for 2018? Are you ready for the Messenger bots, live video, increased competition and algorithm changes? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 daily and 2.07 billion monthly active users that Facebook proudly supports. As if this isn't enough, there are 400 new users ever minute!
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Nonprofit Marketing Guide
DECEMBER 20, 2017
Maggie Siemer. Curating content should really be a no-brainer. It provides valuable resources for your followers and you don’t have to create anything new. Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it too.
Nonprofit Tech for Good
DECEMBER 19, 2017
As personal computers, smartphones, and the Internet of Things evolve, so must your nonprofit. This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. The webinar was the final webinar in a three-year webinar series sponsored by the Public Interest Registry.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Selfish Giving
DECEMBER 21, 2017
"Earlier this year, a U.S. Bank survey found that 50 percent of Americans carry cash with them only about half the time. In another recent survey, just 11 percent of Americans chose cash as their preferred form of payment, a distant third to credit cards (40 percent) and debit cards (35 percent)." Source: New York Times Cash is not king. Just stand in line at a Starbucks and count how many people use a credit card or their phone to pay.
The Agitator
DECEMBER 21, 2017
Hopefully we’re catching you just before your office Christmas party. And in case you haven’t yet found a little ‘Secret Santa’ treat for your boss, here’s an idea … one that will save you heaps of grief in the coming year. We’re in the giving spirit too. Once again, for our eleventh Christmas, we wish to share with you our most enduring Agitator tradition … more sacred than Roger’s adoration of donor retention and Tom’s holy crusade again
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Report Card
DECEMBER 19, 2017
Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card.
Selfish Giving
DECEMBER 22, 2017
"On Dec. 12, about 900,000 sponsored wreaths were placed on the graves of veterans by a nonprofit called Wreaths Across America. Every wreath was purchased from the for-profit wreath company that created both the nonprofit and the annual event." Source: MoneyTalkNews A few years go I wrote glowingly about Wreaths Across America (WAA) and their mission to lay wreaths on the graves of fallen soldiers.
Getting Attention
DECEMBER 19, 2017
We’re counting down to the year-end giving finish line. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier this year —Launch a team of messengers to drive your year-end campaign to a strong finish.
Nonprofit Marketing Guide
DECEMBER 18, 2017
Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2017, according to Google Analytics page views: 126 Email Subject Line Ideas for Your #GivingTuesday Campaigns by Kerri Karvetski. 5 Clever Online Engagement Ideas for Nonprofits by Kerri Karvetski. How to Get Program Staff to Use Your Editorial Calendar by Kivi Leroux Miller. 4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising by Kerri Karvetski. 7 Planning Steps for a Short Annual Report by Kivi Leroux Miller.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
DECEMBER 19, 2017
Today The Agitator invokes Charles Dickens’ A Christmas Carol and his Ghosts of Christmases Past, Present and Yet to Come. Actually, I’m most interested in the Ghost of Christmases Yet to Come. As I write, a diligent team is at work behind the scenes crafting new features, special website sections and research to share with you. I’m especially excited by the preparatory work of the DonorVoice behavioral science team.
Selfish Giving
DECEMBER 20, 2017
“I think they’re annoying, and people say they’re annoying. Hence, annoying.” Source: SumoMe If you are a new visitor to my website you probably saw my "welcome mat" that drops down and asks you to join my email newsletter list. (I hope you joined because I send out an AWESOME newsletter every Wednesday morning.) But it's annoying, right? You just want to get to what you are looking for.
Getting Attention
DECEMBER 19, 2017
We’re springboarding into 2018 fundraising with all of its challenges. Tax bill, anyone? Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. You know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier —Launch a team of messengers to drive your 2018 campaigns to a strong finish.
Nonprofit Marketing Guide
DECEMBER 21, 2017
2018 is shaping up to be a challenging year for nonprofits. But we’re facing it head on with some great new webinars on tap for next year including a series on inclusive messaging and more advanced strategy-based presentations that help you better make decisions on the fly. (New to nonprofit communications? We got you covered there too with a webinar designed specifically for newbies!).
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The Agitator
DECEMBER 18, 2017
Yesterday’s gem from Mark Phillips and the folks at Bluefrog illustrates the length to which some organizations go to abuse donors. It’s behavior like this that landed UK fundraising in such a mess. . On the flip side, one of the highlights of 2017 — a major effort intended to counter donor abuse and dig UK fundraising out of its self-created mess — was the launch of The Commission On The Donor Experience.
Selfish Giving
DECEMBER 19, 2017
Today on CauseTalk Radio , Megan and I talk to Donnica Hawes Saunders , Manager of Alcohol Policy & Government Affairs, Heineken USA about its Drink OR Drive campaign to change consumer behavior and promote responsible decision-making over the holidays. Through January 3rd, Heineken is using the Evite digital invitation platform to encourage consumers to decide early on - at the point of RSVP - whether they will be drinking or driving at holiday events and celebrations.
EveryAction
DECEMBER 18, 2017
The year is almost over but nonprofits around the world are busy with year-end giving , all leading up to one of the largest giving days of the year: December 31st. With December in full swing and the pressure of living up to arguably the best fundraising month, we know things can get overwhelming. To help you make the most out of your year-end appeals, we’ve put together a list of seven nonprofits that are rocking this giving season.
Nonprofit Marketing Guide
DECEMBER 22, 2017
Happy Holidays, sweet friends! Here are the most festive links for you from around the world of marketing and communications. It’s time for Mixed Links… Facebook is getting stricter about posts it thinks are trying to trick its algorithm. Check out Mari Smith’s video from earlier this week to get all the details. Now, this new Facebook tool I can actually get behind – Facebook’s Snooze Feature Gives You More Control Over Your News Feed.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
The Agitator
DECEMBER 17, 2017
#RE-GIFTING MONDAY marks the kickoff of an unknown two-week holiday seen only on The Agitator’s editorial calendar. It’s unlike the seasonal “re-gifting” process where folks pass along gifts they’ve previously received ( ugly sweaters, a vase from a distant aunt, the silk tie or scarf that doesn’t match anything in your wardrobe).
Selfish Giving
DECEMBER 19, 2017
"How can a retailer flourish in such a daunting environment? By providing 'emotional fulfillment,' which is one of Mr. Freeman’s favorite phrases. He means the joy customers take in seeing, touching, sniffing and testing the product before they pull out the credit card. A computer can’t match that experience." Source: Wall Street Journal I often think that smaller, less well known nonprofits can identify with retailers that are battling Amazon.
iMarketSmart
DECEMBER 18, 2017
STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.). 80% of your problem will be solved once you have that list. MarketSmart helps hundreds of nonprofits get this information (which you can’t buy from a wealth screening company). STEP 2- Engage with the people that have a donor-advised fund.
Nonprofit Marketing Guide
DECEMBER 21, 2017
As we spend time with family and loved ones over the holidays and reflect on the year that’s passed and the year to come, all of us in Venable’s Adlaw practice wish you a Happy Holiday and Prosperous New Year.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
The Agitator
DECEMBER 21, 2017
Not all account takeovers are the same. . Some criminals go in and immediately begin purchasing products directly from the account. Unfortunately, victims typically don’t find out that their account has been compromised until they discover the charges on their monthly bank statements. Other crooks clean out an account by transferring funds to another account as fast as they can.
Selfish Giving
DECEMBER 18, 2017
"America is the biggest polluter in history. Yet only one in eight Americans know there’s a consensus among the scientific community that global warming is caused by humans. Together, we can raise awareness in front of 110 million Americans about global warming and let our people know what’s at stake. Because only when we acknowledge the problem can we truly fight it.
NonProfit Hub
DECEMBER 22, 2017
The holidays are tiring out your employees. Between stretched finances, family obligations and last-minute gift shopping, sometimes work can be the last thing on a busy person’s mind this time of year. Unfortunately, that doesn’t help out your nonprofit. So here are some tips for helping your nonprofit staff stay productive this holiday season. Throw a Holiday Party.
Selfish Giving
DECEMBER 16, 2017
Photo via Kristarella on Flickr. "It's not rocket science. Successful businesses have been doing it for hundreds of years – building an audience by delivering value. The audience begins to know, like, and trust you. and then, they tell you exactly what they would buy if you were to offer it." Source: Content Marketing Institute While the quote above from Joe Pulizzi references businesses, the lesson of loving your audience certainly applies to nonprofits as well.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
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