Ann Green
APRIL 11, 2018
You already have a core group of donors and other supporters, but how well do you know them? One way to get to know them better is to send short surveys asking why they donate, what issues are important to them, and how they like to communicate (by mail, email, social media, or a combination of those). Let’s look at some of these more closely. Why do your donors give to your organization?
Allison Fine
APRIL 11, 2018
At a JFK airport café one recent afternoon, we ordered our food from a screen. Last year, at the same café, it was a person who took our order. The new screen system was efficient, but it represented a lost opportunity for human interaction, a loss for our common humanity, and lost employment for a human. (click title to read more).
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Pam Moore
APRIL 13, 2018
No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. With change also comes many opinions, recommendations and experts excited to tell you the secret magic formula to success.
Nonprofit Marketing Guide
APRIL 11, 2018
Gary Wohlfeill. Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. ~Kristina. Guest Post by Gary Wohlfeill, Director of Marketing at CrowdRise. Nonprofits are used to holding their narratives close to the chest — “this is who we are, what we do, and we’d love if you’d rally behind our cause.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Selfish Giving
APRIL 10, 2018
Today on CauseTalk Radio , Megan and I talk to Shawn Askinosie , Founder & CEO of Askinosie Chocolate and author of the new book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul. On the show, Megan Shawn and I discuss: Shawn Askinosie, Askinosie Chocolate. Tell us about your switch from a criminal defense lawyer to chocolate maker.
The Agitator
APRIL 8, 2018
Why, for nearly six decades, has American philanthropy failed to grow beyond a 2% share of the Gross Domestic Product (GDP)? After all, decade after decade athletes break new records, horses run faster, crop yields bloom with increases and on and on. But since 1970 American philanthropic giving has stayed stuck; the percentage of GDP bumping up and down in a range from 1.6 -2.3%.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Marketing Guide
APRIL 13, 2018
Cane and Table. New Orleans, LA. Greetings from New Orleans! Kivi and I are here for the Nonprofit Technology Conference. For those of you who can’t be with us, I am dedicating today to rounding up communications and marketing breakout sessions from this year. Each session includes “collaborative notes” which are Google Docs where attendees add insights from the sessions and panelists include links to their presentations.
Selfish Giving
APRIL 11, 2018
Are you watching the AMC series The Terror ? It's about the 1847 British expedition to find the Northwest Passage. There are two ships, the HMS Erebus and Terror. The show is pretty good, and reminds me of a quest that the HMS Selfish Giving and Catalist are embarking on to uncover the top 30 corporate fundraising programs in the U.S. as ranked by revenue.
The Agitator
APRIL 12, 2018
We’ve had some fun this week, talking about blockchains and voice-recognition systems and such. None of this matters if you can’t block and tackle with mail. That’s right, mail isn’t dead. And I know you know it isn’t dead. But from some recent discussions with Agitator Nation members, not all our bosses and board members know that it isn’t dead.
iMarketSmart
APRIL 9, 2018
Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts. At conferences you’ll hear speakers babble on about stuff. And, in publications, you’ll read articles that no one questions prior to publication. Plenty of these authors and speakers know what they are talking about.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit Marketing Guide
APRIL 10, 2018
When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. So Jen shared the process she’d worked over the last couple of years with the group.
Fundraising Report Card
APRIL 10, 2018
Today we’ll walk through 3 metrics you’ll absolutely want to share with your board members at the next annual meeting. These metrics come from our team’s experience presenting to dozens of boards over the past few years. The post 3 Key Fundraising Metrics Your Board Members Want to See at the Next Annual Meeting appeared first on Fundraising Report Card.
The Agitator
APRIL 11, 2018
Last Monday, Amazon announced that Echo with Alexa will now allow you to donate to one of 48 charities with voice commands. They also said this list will continue to grow. (Of course it will; Amazon has thousands of charities signed up with their payment info through Amazon Smile.). Some important things to know: You own the donor. A few months ago , I talked about Facebook’s donation program.
NonProfit Hub
APRIL 13, 2018
April is National Volunteer Month! Yes, you heard that right: there is a whole month dedicated to honoring volunteers across the country. Not only does the month commemorate the selfless efforts of so many people already volunteering, but encourages others to get out of their comfort zone and take action in bettering their communities. Most nonprofits interact with volunteers at least a few times a year, whether that’s recruiting dozens for a big fundraiser, or just one to help out with your day
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Nonprofit Marketing Guide
APRIL 12, 2018
CultureStrike’s Julio Salgado reimagines 90’s sitcoms with diverse casts. A lot of my peers grew up watching the popular 90’s sitcom FRIENDS. But not me. I refused to watch because the characters lived in a diverse community in New York but looked nothing like the melting pot that I knew existed beyond their famous apartment building (Please don’t go there about Ross’ black girlfriend).
Fundraising Coach
APRIL 12, 2018
Listen to a direct mail specialist like Tom Ahern or Steven Screen talk about fundraising for any length of time and you'll hear them constantly talking about "offers.". You need clear offers. Test various offers. What is your offer? This can confuse the rest of us. Many of us want to say: "What do you mean 'offer'? We're 'offering' the donor something?
The Agitator
APRIL 10, 2018
FUNDRAISING BULLETIN! “An enterprise blockchain cryptocurrency company just funded every classroom project request on DonorsChoose.org.” Yes, I realize that half of that sentence wouldn’t have made a bit of sense five years ago. It may not even make full sense now. So let’s break it down. Ripple is the name of the enterprise blockchain solutions company (yes, the post title is a pun; are you retroactively laughing?).
Care2
APRIL 10, 2018
A nonprofit’s donation page is perhaps the most important element of its website, right? Without an optimized page and form for your donors to quickly and easily complete, your ability to accept and grow your online donations is severely limited.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Nonprofit Marketing Guide
APRIL 9, 2018
Amanda Welliver. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Amanda Welliver is Marketing and Communications Coordinator for NeighborWorks Home Partners, a homeownership center that revitalizes neighborhoods by creating and support
EveryAction
APRIL 11, 2018
We all aspire to live by the age-old mantra “if it ain’t broke, don’t fix it,” but often we get so used to our familiar tools and processes that it can be difficult to know when to honestly evaluate them for broken parts. Change can be hard, especially for non-profits that are already stretching their resources and capacity to the maximum, but if you're continually running into the same problems with your CRM, it's probably time to start looking for a better solution to manage your member data.
iMarketSmart
APRIL 13, 2018
One-to-many marketing/fundraising relationships are the same as personal relationships. Trust is essential. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer. They’ll feel that you abused the permission they granted you when they opted in to receive your communications (assuming they opted in at all).
Fundraising Coach
APRIL 12, 2018
Listen to a direct mail specialist like Tom Ahern or Steven Screen talk about fundraising for any length of time and you’ll hear them constantly talking about “offers.” You need clear offers. Test various offers. What is your offer? This can confuse the rest of us. Many of us want to say: “What do you mean ‘offer’?
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Nonprofit Tech for Good
APRIL 13, 2018
The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media. 1. Buffer :: buffer.com. Buffer enables social media managers to schedule posts on social networks throughout the day and evening.
EveryAction
APRIL 9, 2018
Most nonprofits know firsthand the benefits of using a CRM system to manage their supporter data, and while every organization has common basic needs (reliable tracking for multi-channel campaigns, intuitive donor management, and clear reporting tools, for example), there is also much variation when it comes to the specific needs that arise across issues and missions.
iMarketSmart
APRIL 11, 2018
Unfortunately just about all of us are capable of conceiving of people as just functions rather than human beings. I think this realization was first brought to the fore back in the 1950’s and 60’s when Gabriel Marcel coined the phrase the spirit of abstraction in his essay “The Spirit of Abstraction as a Factor Making for War.” But it isn’t just about war.
The Agitator
APRIL 9, 2018
This afternoon Facebook CEO Mark Zuckerberg will testify before a joint session of the Senate Judiciary Committee and the Senate Commerce, Science, and Transportation Committee on the company’s recent Cambridge Analytica privacy scandal , in which personal data from some 50 million , 87million , maybe far far more million users ended up in the hands of an outside research firm that worked with the Trump campaign, all without those users’ permission.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
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