Why It’s Important to Pay Attention to Your Donor Retention Right Now
Ann Green
MARCH 17, 2025
Donor retention is a perennial problem for nonprofit organizations. Many organizations spend a lot of time and energy on acquiring donors, concentrating more on volume, and dont seem concerned that theyre churning through different donors year after year. Another perennial problem is uncertainty and disruption in our world. Right now were dealing with cuts in federal funding, tariffs, a plunging stock market, etc, which are creating constant chaos for us.
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