Ann Green
JULY 19, 2018
I’m sure you’re familiar with the phrase “A picture is worth a 1000 words.” It’s become somewhat of a cliche, but it’s also quite relevant in this time of information overload. Donors get so many messages from different sources that sometimes they don’t want to read another word. But you have stories to share. This is why you need to connect by using visual stories.
Nonprofit Marketing Guide
JULY 17, 2018
Last week, in Part I of this post , I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?” In Part I, I talked about ways to approach this question with your email list. . Today, let’s talk about communicating via print.
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Selfish Giving
JULY 18, 2018
As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers! Partnership notes. ??Did World Cup sponsors score nil goals on purpose ? Marketing your cause ?? ??Pedigree’s content marketing has gone to the dogs.
Pam Moore
JULY 18, 2018
A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Mission Minded
JULY 18, 2018
You may get pushback from some of your colleagues when you ask them to take up the discipline of strategic storytelling. At Mission Minded we counsel our clients to craft, tell and retell stories as a way of inspiring belief in the value and impact of their work. We have a formula for it that […]. The post Are Stories Authentic If You Memorize Them?
Nonprofit Marketing Guide
JULY 16, 2018
Since 2013 we have been collecting and sharing Days in the Life of a Nonprofit Communicator. We created it as a fun way to help us better understand our community’s needs and to also let other nonprofit communicators know they aren’t alone in the crazy, chaotic world of nonprofit marketing and fundraising. And now it’s time for you to contribute!
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Pam Moore
JULY 18, 2018
A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?
The Nerdy NonProfit
JULY 18, 2018
Recently I had the opportunity to sit down with Steve Boland of Next in Nonprofits to discuss WordPress. I loved this topic because the landscape of website CMS’ is quite confusing, but WordPress can be a great choice for most nonprofits, regardless of size or budget. A few of the topics we touched on include: Custom vs. Theme vs. Divi. Vetting plug-ins.
Nonprofit Marketing Guide
JULY 18, 2018
Get Straight to the Point When You’re Writing. While a warm-up is essential when you’re exercising, it only slows down your nonprofit writing. We often feel like we have to give our readers more background than they actually need. It’s that whole “Curse of Knowledge” thing we’ve talked about so many times. ( The “Curse of Knowledge” is when you know so much about a topic that you lose the ability to see the issue from the perspective of those who are less info
The Agitator
JULY 14, 2018
We know that trust in nonprofits is waning. You can see it in the Edelman Trust Barometer that we talked about in February, along with the reasons why trust is important to fundraising. And last week, the Charity Commission in the UK came out with similar results , showing a drop in trust for UK charities. Unfortunately, the Commission’s report shrouds legitimate concerns about the levels of trust in nonprofits with poor methods, hyperbolic headlines, and hidden agendas.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
iMarketSmart
JULY 18, 2018
Podcasting is pretty new for me. I’ve never done it before. But I’m thrilled to see the reviews for the Engagement Fundraising Podcast have been positive. Hooray!! Sr. Advisor-Complex Gifting . By Laura Waller from United States. I want to make a difference, with people who make a difference at a time that makes a difference – – You have made the pathway clear – this is a great start to changing our minds and thoughts on how to attract people to direct and cir
Fundraising Report Card
JULY 17, 2018
Dashboards, and the information that they provide, can be useful — the operative word being can. Thinking through what’s needed and setting up a fundraising dashboard is the tricky part of the process. The post What to Include in Your Organization’s Fundraising KPI Dashboard? (Plus a FREE Template!) appeared first on Fundraising Report Card.
Nonprofit Marketing Guide
JULY 20, 2018
Bourbon on Rye. Lexington, KY. Happy Friday! Ready for the the best articles, posts, tips, and more from around the world of marketing and fundraising? Today, we look at fundraising, fonts, and Facebook among other things. It’s time for Mixed Links… The experts at TrueSense Marketing have put together a free Fundraising Field Guide. Here are 5 Testing Mistakes Everyone Makes Once (and How to Not Make Them Again).
The Agitator
JULY 19, 2018
Yesterday’s post ccataloged a multitude of reasons surveys and donor listening could steer you wrong. That said, there are many things we must ask donors that are both easy to answer accurately and vital for us to know: How easy was the online donation process? How committed are you to the organization? Are you a cat person or dog person? (and other donor identity questions).
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
iMarketSmart
JULY 16, 2018
First, wealth screening. Over the past 10 to 20 years, wealth screening has become a common practice for fundraising shops. But staff should always remember that wealth screening is just a tool. And, tools can be used to break stuff as much as they can be used to build stuff. Or, in some cases, staff might actually use wealth screening to delay their activities. “I can’t make my calls yet because I’m waiting for the vendor to send me the wealth-screened list,” they might
The Agitator
JULY 16, 2018
Didja hear the one about the two kids: one an extreme pessimist, the other an extreme optimist? The parents took the pessimist to a room full of brand-new toys, and the optimist out to a manure pile. When they checked in on the pessimist, he was crying. He wouldn’t play with any of the toys, worried he would break them. When they checked in the optimist, he was happily digging through the manure.
The Agitator
JULY 17, 2018
Adrian Sargeant and his crew at the Philanthropy Centre need 16 minutes of your help. Here’s why. They’re undertaking a major study on how best to measure an organiztion’s “philanthropic orientation.” The end product will be a simple questionnaire that you and other organizations can put to work to determine what steps they need to take to improve performance.
The Agitator
JULY 18, 2018
It’s not their fault; it could be yours. On Monday, Roger talked about the multitude of sins committed in the Charity Commission report. Among them was the flawed approach of asking people why they thought what they thought. Today, I wanted to explain why it’s so difficult to get people’s opinions of their opinions. Tomorrow, we’ll talk about how to create donor surveys that actually work.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
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