Nonprofit Marketing Guide

DECEMBER 18, 2018

Your readers will only gobble up small pieces of information at a time. Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. To get your message across, you have to say it well and say it fast. You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates.

Communication 176

Communication Nonprofits Marketing Marketing 176

Ann Green

DECEMBER 17, 2018

Some nonprofit organizations do a good job of communicating with their donors, but many do not. Often the only times you hear from organizations is when they’re asking for donations. Raising money is only part of the fundraising equation. You also need to thank donors, keep them updated on how their gifts are helping you make a difference, and build relationships.

Communication 162

Communication Recruitment Homelessness Fundraising 162

Selfish Giving

DECEMBER 19, 2018

The latest data shows that big companies are employing a larger percentage of the workforce. That's not great news for local nonprofits that rely on smaller, regional businesses for cause marketing programs. Still, it doesn't have to be the end of the world either if nonprofits approach fundraising with businesses from the right perspective. 1. Relax, businesses were never going to be your bread and butter.

Marketing 124

Marketing Marketing Public and Nonprofit Management Children 124

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Unsurprisingly, other networks followed suit. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected.

Non-Profits 105

Non-Profits Marketing Marketing Disaster Relief 105

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

DECEMBER 19, 2018

“There’s no there there.” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Watch today’s Facebook video for an explanation and some next steps. Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy?

Communication 159

Communication Marketing Marketing Nonprofits 159

Pam Moore

DECEMBER 18, 2018

Do you get a serious fear of missing out? FOMO… it happens to the best of us. Thank goodness for FOMO experts who built their brands around providing technology updates, news and analysis so you can stop worrying about missing out. They do it for you. However, the struggle is still real. How do you learn about the awesome shiny objects without actually chasing them?

Technology 60

Technology Marketing Marketing Values 60

RAD Campaign

DECEMBER 17, 2018

Online Harassment Persists. rad_admin. Tue, 12/18/2018 - 02:02. Image. Online Harassment in the Age of the #MeToo Movement. Rad Campaign has been partnering with Lincoln Park Strategies to conduct biennial polls to study the shifts in internet use and online harassment since 2014. This data is critical for nonprofits to use for decision-making processes, policy development, and staff guidelines.

Nonprofits 52

Nonprofits 52

Nonprofit Marketing Guide

DECEMBER 21, 2018

Next week is our annual Week of Freebies on the blog, so this is our last Mixed Links for 2018. But don’t despair – I am looking to the future and gathered the best articles and posts on marketing and fundraising trends and advice for 2019. Before you leave for the holidays, get your Annual All-Access Pass and be set for all of 2019! For only $499 you can attend live webinars, watch recorded ones, access exclusive online courses customized for you, download helpful resources and mo

Communication 135

Communication Nonprofits Marketing Marketing 135

Pam Moore

DECEMBER 18, 2018

Do you get a serious fear of missing out? FOMO… it happens to the best of us. Thank goodness for FOMO experts who built their brands around providing technology updates, news and analysis so you can stop worrying about missing out. They do it for you. However, the struggle is still real. How do you learn about the awesome shiny objects without actually chasing them?

Technology 60

Technology Marketing Marketing Values 60

EveryAction

DECEMBER 18, 2018

Rock the Vote has been mobilizing the youth vote for almost 30 years. From GOTV to grassroots organizing, their efforts have helped create unprecedented levels of engagement from young people. We called up Jen Tolentino, Director of Policy & Civic Tech at Rock the Vote to talk about their mobilization strategy and the role of technology in organizing.

Technology 47

Technology Governance Universities Education 47

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Care2

DECEMBER 21, 2018

The team at Care2 has put together a list of 10 favorite resources to help you set a killer strategy for 2019. Some contain big ideas, others are more tactical.

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Nonprofit Marketing Guide

DECEMBER 17, 2018

We know nonprofit communications work can feel lonely at times. And we know it’s stressful too. Over the past several years we have tried to give you the tools to not only do your job, but love your job. And we are going to focus on the “love” side starting in 2019 with new blog series called #NPCOMMLIFE. It will incorporate our Day in the Life of a Nonprofit Communicator series as well as tips and insights on how to create boundaries, take care of yourself, and avoid stress at

Communication 134

Communication Nonprofits 134

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can.

Marketing 60

Marketing Marketing Technology Values 60

NonProfit Hub

DECEMBER 20, 2018

In this episode of What’s Next?, Randy and Kathleen Janus talk about social entrepreneurship and how it can be used to tackle some of society’s grandest problems. Also discussed in this episode is earned income , overhead costs, root-cause initiatives and more. Kathleen “Kelly” Janus is a social entrepreneur, author and lecturer at Stanford University’s Program on Social Entrepreneurship.

Social Entrepreneurship 43

Social Entrepreneurship Entrepreneurship Philanthropy Nonprofit Organizations 43

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Management

Nonprofit Marketing Guide

DECEMBER 20, 2018

Our All-Access Pass’ most popular feature is the live training webinars you get to attend for 365 days. It’s a great value – over $3,000 worth of webinars for only $699 $499 through January 4, 2019. But what if you don’t have time to attend live? In addition to recording all of those webinars so you can watch at your convenience, we also have an entire catalogue of online, self-paced courses now available for Pass Holders.

Culture 132

Culture Communication Management Marketing 132

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can.

Marketing 60

Marketing Marketing Technology Values 60