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This time of year is extra busy – understatement of the week, right? You not only have to deal with the regular stress of the holidays, but also the added strain of year-end campaigns at your organization. Even if you have nothing to do with fundraising at your organization, I thought we could all benefit from some tips on how to relieve some of that extra stress that crops up during this time of year.
[ NOTE: A big thanks to the 60+ people that subscribed to my newsletter this past week. Welcome! You'll enjoy this newsletter more if you read this first.] Have you ever heard of the Rule of 5 ? Last month, in the Wall Street Journal , columnist Andy Kessler asserted that five is the exact number of meetings you need to close any deal. I think this is right (or pretty close) when it comes to closing corporate partnership pacts.
Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to craft a successful content marketing strategy. 1.
For the first time, Nonprofit Tech for Good is seeking sponsorships from companies or organizations that serve the nonprofit sector. For almost a decade Nonprofit Tech for Good has been a one-person blog that has been funded primarily through income I have earned through consulting and speaking engagements. However, for the past six months a new vision for Nonprofit Tech for Good has emerged and through sponsorships, Nonprofit Tech for Good will be able to expand in 2019 to include a wide variet
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
We’ve rebooted the CALM not BUSY Book Club this week, and I would love for more people to join us! Instead of treating the book club like a traditional reading club, we are focusing on how you apply #CALMnotBUSY in the real world. Each week, I’m posting a challenging scenario based on real stories from communications directors. Here’s this week’s challenge: CHALLENGE #1: Friction around Storytelling Jane knows that storytelling is a great communications and fundraising b
Flickr: AFGE. Dear Nancy: Our last two year-end campaigns were centered around client stories, each powered by a photo or two. We got fantastic feedback on these stories and I planned to feature similar profiles this year. That plan changed radically last month when our social workers urged us to put our clients’ privacy first and stop using client photos.
It's critical to keep your site up-to-date, but the WordPress 5.0 upgrade requires extra preparation to do it safely. Here's how to carefully update and give your site the best chance of a smooth upgrade. The post How to Safely Upgrade to WordPress 5.0 appeared first on Nonprofit WP.
It's critical to keep your site up-to-date, but the WordPress 5.0 upgrade requires extra preparation to do it safely. Here's how to carefully update and give your site the best chance of a smooth upgrade. The post How to Safely Upgrade to WordPress 5.0 appeared first on Nonprofit WP.
Is There Such A Thing As Online Privacy? rad_admin. Wed, 12/12/2018 - 18:33. Image. Are current Privacy Laws actually protecting people online? Does online privacy actually exist? Your information is out there, whether you like it or not, and the majority of Americans don't trust that social networks will keep their data safe. This infographic Rad Campaign curated, in partnership with Lincoln Park Strategies and Craig Newmark of craigslist, outlines the national survey results about how American
Seriously, this quiz is only two multiple-choice questions, but don’t let me get ahead of myself… Our New Approach to Training that Meets You Where You Are In 2019, we are introducing a new way for you to manage your professional development called the Five Levels of Marketing Maturity. After more than a decade of training and coaching nonprofit communicators like you and compiling groundbreaking research on the profession via our annual Nonprofit Communications Trends Reports, we a
In the first episode of Nonprofit Hub’s INSPIRE Hubcast series, our host Randy talks with Afam Onyema, co-founder of GEANCO. GEANCO’s mission is to save and transform the lives of the poor and vulnerable in Africa. Afam shares how he created a nonprofit with student loan debt and virtually no seed money. He teaches important lessons on how honest networking helped him secure donations and build GEANCO from the ground up.
Preparing for the end of year is stressful. Executing your end of your strategy can be even more challenging. We get it. No matter what, 2019 will be here before you know it, and the beginning of the calendar year is a great time to audit your annual fundraising performance. The post 6 Simple Steps To Your Annual Fundraising Audit appeared first on Fundraising Report Card.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Rise of Online Harassment. rad_admin. Wed, 12/12/2018 - 18:34. Image. More than half of American women under 35 have reported online harassment. Almost 50% of Americans under the age of 35 either have been bullied, harassed, or threatened online, or they know someone who has. Rad Campaign illustrated the results from our 2014 national poll, in partnership with Lincoln Park Strategies and Craig Newmark of craigslist, through an infographic that delves into who is harassed online the most, whe
I was recently emailing with someone who worked in a fast-paced, for-profit job for years but said she was finding that “nonprofit marketing has A LOT of moving parts.” Sound familiar? Part of what makes nonprofit marketing and communications so challenging is it always seems to be changing. What worked just a few years ago (or weeks if we’re talking Facebook) won’t work today.
I hear a lot of people complaining about gift officers not meeting with enough donors. Usually, these complaints come from people who don’t really do much face-to-face fundraising on their own. Instead, interestingly, they manage people who do. But, sadly, they fail to realize that the top reasons why their staff are not meeting with enough donors face-to-face is because either: They failed to hire the right people for the job in the first place; They failed to provide them with highly qualified
By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Youth Voter Engagement Index. rad_admin. Wed, 12/12/2018 - 18:36. Image. Investing in youth civic engagement. Rad Campaign designed and developed the Youth Electoral Significance Index on behalf of Tufts University's CIRCLE (Center for Information and Research on Civic Learning and Engagement). The Index shows the top 10 states and congressional districts where youth voters would have the highest chance of impacting the election.
I hope you all had a great week! Please, join me as we dive into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today we look forward to 2019, learn how to deal with online bullies and how to be more like Bill Belichick. Another reminder before we get to the links: Our Year-End All-Access Pass Sale is ON now !
I know, it’s frustrating. You want to thank them but they won’t respond to your outreach. First things first. There are a bunch of reasons why they won’t reply. Perhaps they are private people. Perhaps they’re afraid you’ll ask them for more money. Or, maybe they like to engage with your organization and its mission , but YOU are an entirely different story.
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