Selfish Giving
JANUARY 7, 2018
ASPCA is a great example of a nonprofit that profits from product licensing agreements. Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. I remember being hesitant to write about it because unlike just about every other topic in the book, neither of us had any experience with product licensing agreements.
Ann Green
JANUARY 11, 2018
By Dishan Jay. Good web design is a bit like clean air. You never really think of it, until the garbage truck passes you by and you realize how indispensable it is. It’s often dismissed until lack of it becomes a hazard. The same thing happens with nonprofits and design. It gets overlooked, downright ignored in favor of something basic just to “get things out there,” because often“there simply isn’t a budget for fancy stuff.”.
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Nonprofit Marketing Guide
JANUARY 9, 2018
Leadership and productivity guy Michael Hyatt talks about planning your ideal week so that you can schedule your actual work weeks in a way that hopefully approximates what you want your life to look like. I’ve used daily themes — where you group similar work on a particular day — for a few years. But I’ve noticed recently that it just isn’t holding up for me like it used to.
The Agitator
JANUARY 9, 2018
“Timeo Danaos et dona ferentes” (“I fear the Greeks, even when they bear gifts”). — Virgil, Aeneid. Facebook has announced that it is eliminating its five percent transaction fee on donations to nonprofits (personal fundraisers still have a 6.9% + $.30 fee in the US). In a NY Times piece , donors report it being simple to give to and raise funds for nonprofits on the site.
Speaker: Amanda Adams, Fractional CFO, CPA
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Selfish Giving
JANUARY 9, 2018
Today on CauseTalk Radio , Megan and I talk to Dana Stalker and Rachel Frederick , associate creative directors at Droga5 , an advertising agency that has developed the Emoji Reaction Project. It's a clever Chrome extension that transforms your negative Facebook emoji reactions into tangible ways to support good causes and fight injustice. Every time you react with an angry or sad emoji on a post about a particular social or environmental issue, the browser extension prompts you with three optio
Fundraising Report Card
JANUARY 8, 2018
Fundraising plans, starting a major gifts program, engaging in a capital campaign and a host of other nonprofit initiatives are like caverns — they take time, diligence and patience to develop. The post Building a Fundraising Program Takes Time appeared first on Fundraising Report Card.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nonprofit Tech for Good
JANUARY 10, 2018
Date: Tuesday, February 13. Time: 1pm EST/10am PST. Presenter: Heather Mansfield. Over the last two decades the NGO sector has embraced technology, but economic and political factors and the quality of Internet infrastructure regionally often affects how well NGOs worldwide can use technology. Not surprisingly, there is a gap between the utilization of technology by NGOs in high-income nations and those in developing nations.
iMarketSmart
JANUARY 8, 2018
Unsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or in some other database. They make a few calls. They don’t get any appointments. They give up. Then they say the list was no good. Unsuccessful fundraisers don’t use the qualification process effectively.
The Agitator
JANUARY 7, 2018
I confess. I spend far too much time transfixed by happenings on social media than I should. Whether it’s the ravings of the unstable @realDonaldTrump, or Facebook’s all-too-slow striptease toward the truth about its role in providing fertile ground for Russian election trolls there’s a lot going on that I find fascinating. But here at Agitator HQ we do turn off the TV, silence the hysterical cable news pundits and attempt to track what’s going on in the quieter parts of online and social medi
Nonprofit Marketing Guide
JANUARY 10, 2018
Steve Page. If you’ve decided 2018 is the year your nonprofit is going to embrace mobile fundraising campaigns, Steve Page of MobileCause has some great tips and resources for you in today’s post. ~ Kristina. Guest Post by Steve Page. If your nonprofit is looking for a flexible and sustainable way for your supporters to donate, chances are you’ve considered mobile giving.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
NonProfit Hub
JANUARY 12, 2018
Nonprofits, like all other successful organizations, need to keep up with the tools of the times. It’s important that your board of directors understands the importance of new technology in letting your organization run like a well-oiled machine. Technology should be intuitive, affordable and able to grow with you, and your board should be willing to provide that for you.
iMarketSmart
JANUARY 10, 2018
When it comes to legacy gifts, most fundraisers spend too much time focused on uncovering hidden gifts or closing more of them. Sure, it’s important to find out who planned a secret gift and to inspire donors to make them. But, believe it or not, closing these kinds of gifts is just the beginning of the fundraising process, not the end. That’s because most legacy gifts are irrevocable and many people change their plans near the end of their lives.
The Agitator
JANUARY 11, 2018
Chances are your organization doesn’t have a fundraiser in charge of video game fundraising. Does this mean you may already be missing out on some pretty big bucks and an even bigger future? I ask the question only because of the remarkably meteoric rise of online recreational gaming and its fundraising potential. Each month 100 million folks watch their favorite personalities play video games on Twitch —an Amazon-owned online network that claim to reach half of the millennial males in the U.S.
Nonprofit Marketing Guide
JANUARY 11, 2018
Here’s another little sneak peek at the data we’ll share in the full 2018 Nonprofit Communications Trends Report next week. We asked you what you wanted to do MORE of in 2018. . The big theme here is getting more organized and strategic, with planning and analytics. Video and storytelling are the two big content themes. Let’s look at the flip side.
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NonProfit Hub
JANUARY 9, 2018
Communication is key. Whether you’re trying to coordinate with your team or reach out to current and potential donors, it’s important to stay on top of your game. Here are a handful of communication tools we’ve been using and raving about. External Communication Tools. Sprout Social . Sprout Social isn’t just for social media scheduling. It also enables you to look over the messages and notifications coming in on any of your social media platforms and lets you respond right from your acco
iMarketSmart
JANUARY 12, 2018
Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting? Retargeting advertising allows you to create ads that will appear for your supporters as they navigate other websites AFTER they recently visited yours.
The Agitator
JANUARY 10, 2018
Yesterday, we talked about transaction-fee-free donations through Facebook and how, all other things equal, you’d probably rather own the constituent relationship, thank you very much. But, I also mentioned it might be OK to drive donations through Facebook’s donate button while in Facebook’s organic reach. ( Organic reach is the total number of unique people who were shown your post through unpaid distribution.
Nonprofit Marketing Guide
JANUARY 8, 2018
Susan Yingling. Welcome to our first installment for 2018 in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Susan Yingling has over 30 years of experience in Government and Nonprofit work.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
The Agitator
JANUARY 8, 2018
For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants. I must preface this with the fact that Google is the only major advertising platform I know of with a program like Google Grants. Facebook won’t give you free advertising on its platform (perhaps the reason it’s now eliminating transaction fees – more on this later this week).
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