Sat.Oct 10, 2020 - Fri.Oct 16, 2020

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How To Market Your Planned Giving Program

Nonprofit Marketing Guide

Tony Martignetti. Today Tony Martignetti joins us to talk about marketing your bequests program. ~ Kristina. Guest Post by Tony Martignetti. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them.

Marketing 314
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Segmenting Your Donors is More Important Than Ever

Ann Green

A few weeks ago I mentioned one of the themes for your fundraising and communications this year should be this is more important than ever. I don’t need to remind you we’re not living in normal times. I know you have a lot going on and it may be tempting to send all your donors the same appeal and thank you letter. Don’t do that. Your donors are not the same.

Retention 155
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Newsletter: Coors Seltzer Launches Volunteer Program for Clean Rivers ; How to Bypass Gatekeepers & Reach Decision Makers ; Nonprofit Marketing Lessons From a Tiny Newsletter

Selfish Giving

I have a simple request this week. Hop over to your inbox and look at the salutation at the top of the email newsletter I send you ever week. Does it include your first name? Am I spelling your name correctly? Do you prefer I call you by something else? (e.g. Pete instead of Peter) Instead of your name, does it say "Dear, Cause Marketer "? I want to make sure I'm getting the little things right!

Marketing 130
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Launching Your Brand Digitally: 5 Tips for Success

Mission Minded

A detailed digital brand launch plan will help you communicate more effectively with your current supporters and reach new audiences sooner. The post Launching Your Brand Digitally: 5 Tips for Success appeared first on Mission Minded.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Day in the Life of a Nonprofit Communicator – Rebecca Barrack

Nonprofit Marketing Guide

Rebecca Barrack. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Rebecca Barrack works mostly at home with some time in the office. Let’s see how she does it. Rebecca’s Bio: Rebecca is a wife and working mama of two beautiful girls, living on the Space Coast of Florida.

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Use This Email Template to Upgrade Donors from One-Time to Monthly

Network for Good

Attracting new donors is an essential part of every fundraising strategy. But it’s not enough. In 2019, only 19% of first-time donors gave a second time. You can’t sustain a nonprofit with that level of attrition — it will lead to burnout. Fortunately, there’s a simple way to convert one-time donors to monthly supporters. Besides serving as a vital source of reliable revenue, monthly donors also give more than their one-time counterparts, even one-time donors who give large gifts — an average of

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4 Best Professional Development Practices for Nonprofits

NonProfit Hub

Nonprofit organizations are often pressed to do more with less. Your staff is expected to be more efficient, your organization more productive, and your mission more manageable all while your piggy bank is light. Actually, 18% of nonprofits cite having a small staff (or staff transitions) as the greatest challenge they encounter. . While it’s always important to expand your staff when necessary, there are also opportunities for you to help current employees become more efficient.

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Mixed Links for Nonprofit Communicators – October 16, 2020

Nonprofit Marketing Guide

Bow and Arrow. Auburn, AL. Capping off my birthday week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some bad Facebook news for those of you who run social ads, some encouragement for handling the pandemic, tips for email subject lines and more. It’s time for Mixed Links… If you haven’t heard, Facebook “ will temporarily stop running all social issue, electoral or political ads in the

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7 Year-End Appeal Strategies for Better Results

Network for Good

We’re well into the giving season and the clock is ticking to put together a successful year-end appeal. But there’s still time to make your message stand out. Focus on the essential elements of a year-end appeal to catch your donors’ attention during this season. A strong year-end appeal increases the odds that your supporters will pay attention and respond.

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How Successful Nonprofits Fundraise when Starting and Growing

Nonprofit Marketing Insights by GlobalOwls

How Successful Nonprofits Fundraise when Starting and Growing. Tags : Fundraising. In this video, Amber Melanie Smith goes into how successful nonprofits fundraise when they’re growing or when they’re just getting started. “It can be frustrating – you’re starting a nonprofit or growing one to try to make a difference and help others, but you just can’t seem to raise enough money to grow or keep things going.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Influencer Interview: Lisa Chimola

NonProfit Hub

This week, our very own Randy Hawthorne got to sit down with Lisa Chimola, a fab lanthropy expert, who specializes in working with nonprofits to hone their gift planning skills. Lisa is the chief fablanthropist for Fablanthropy, helping nonprofits reach the intersection of fabulous and philanthropy. As she talked with Randy, she discussed a few reservations donors might have to set up planned giving. .

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Jump Start Your Style Guide and Creative Brief

Nonprofit Marketing Guide

At Nonprofit Marketing Guide, we’ve been exploring new ways to provide training and coaching, in addition to our training webinars and Communications Director Mentoring Program. Last month we kicked off a new 3-hour workshop format called a Master Class , and today we are announcing the creation of a 60-minute DIY workshop called a Jump Starter.

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October Online Learning Opportunities and PPP Update

Non Profit Accounting Academy

We have a few timely online learning opportunities to share with you! New Mediator Course. In this era of strife we love that our friend Kate Otting, a professional mediator, has created several affordable online course packages for becoming a mediator. One thing that distinguishes her course from others is the wealth of practice you get within the mediation labs.

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Seth Godin’s tips on Nonprofit Fundraising and Storytelling

Nonprofit Marketing Insights by GlobalOwls

Seth Godin’s tips on Nonprofit Fundraising and Storytelling. Tags : Nonprofit Marketing , Fundraising. In this video, Amy Eisenstein interviews long time marketing Guru, Seth Godin on his thoughts on Nonprofit Fundraising and Storytelling. Video Transcript: hi I’m Amy Eisenstein welcome to ask the fundraising expert. Today I’m so excited to have Seth Godin here with me a well-known author speaker founder of multiple companies and all-around marketing expert.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Can’t Stop for an Hour? Enroll in These Shorter Online Courses Instead

Nonprofit Marketing Guide

We know there are A LOT of webinars being offered right now including ours. Even before COVID happened we already knew how busy you were so we have always had training available 24/7. And we have just turned some of our most popular webinars into self-paced online video courses for our All-Access Pass program : Social Media Essentials for Your Nonprofit How to Write a Nonprofit Annual Report 5 Simple Steps to Awesome Nonprofit Email Newsletters How to Repurpose Your Content The Whys and Hows of

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3 Reasons Your Nonprofit’s Event Page Is Underperforming

Nonprofit Marketing Insights by GlobalOwls

3 Reasons Your Nonprofit’s Event Page Is Underperforming. Are you looking to shape your organization’s future? Start with writing a Strong Vision Statement for your Nonprofit. Check out our tips for writing a Strong Statement. There is no denying that nonprofits, just like yours, have felt the impact of the COVID-19 pandemic. This has been evident in a variety of ways, from companies stepping in to help nonprofits stay afloat to an overall decrease in donations, and even (as we’re going to

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20 Online Fundraising Ideas Working During COVID-19 by WholeWhale

Nonprofit Marketing Insights by GlobalOwls

20 Online Fundraising Ideas Working During COVID-19 by WholeWhale. Tags : Nonprofit Marketing , Fundraising. In this video, George Miner , chief Whaler of Whole Whale shares his 20 Online Fundraising Ideas that are working during COVID-19. In summary: Number 1: Virtual Poker Night. Number 2: Thanking frontline workers with various campaigns. Number 3: Virtual peer-to-peer popcorn sales.