Nonprofit Marketing Guide
JANUARY 11, 2021
I don’t know if there is less pressure to fake it then there used to be or if it’s just more socially acceptable, but I definitely know more self-professed introverts now that I used to (myself included). It used to be that introverts were only thought of as either passive or stand-offish – not great qualities for a leader. But now we know so much more about introverts and how they (we) think.
Ann Green
JANUARY 13, 2021
Unfortunately, we’re looking at another tough year for fundraising. I’ve heard some people predict donations will decrease, while others say they’ll increase. In this era of uncertainty, who knows? That doesn’t mean you should stop fundraising. Not at all. You just need to do it better. You may think the most important component of fundraising is raising money.
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Nonprofit Tech for Good
JANUARY 10, 2021
A list curated by MobileCause – a nonprofit technology company that pioneered text-to-donate and also offers an extensive suite of online, mobile, and event fundraising solutions. As you review your fundraising plans and goals for the past year, it’s easy to look back and see a year marked by postponed and cancelled events. But it was also a year of tremendous opportunity and exploration into the virtual event space for many nonprofits around the world.
Blue Avocado
JANUARY 14, 2021
If your diverse workforce does not understand or care for one another, you do not have inclusion. Diversity, equity, and inclusion (DE&I) in the workforce are a practice. You can have a very diverse workforce, but if your workforce does not understand or care for one another, you do not have inclusion. In that case, […]. The post How to Build a Compassionate Workplace appeared first on Blue Avocado.
Speaker: Amanda Adams, Fractional CFO, CPA
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Nonprofit Marketing Guide
JANUARY 12, 2021
Measuring communications and marketing work is a challenge because we often have way too many goals and objectives , so it’s hard to decide what matters most. Then there is the measuring itself: Yes, digital tools can give us tons of data, but that doesn’t mean that any of it is particularly insightful. One approach to measuring objectives is to try to quantify change in the right direction over time.
Twenty Hats
JANUARY 12, 2021
A first-hand account from a CVA who succeeded in sustaining the connection to volunteers sidelined by the pandemic. Covid-19 has been a game changer for all of us: it challenged my program at the Smithsonian in ways large and small. Smithsonian Associates (SA) , which annually presents 700+ classes and other educational and entertaining programs, made a hard fast pivot in June 2020, when it began to present all of its lectures and art courses as livestreamed programs on Zoom.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Fundraising Authority
JANUARY 15, 2021
Thank you letters have long been seen by many fundraisers as “gottados” – one of those things you just “gotta do” to get to the real work of fundraising, like writing newsletters and having lunches with major donors at great restaurants downtown. Many development pros are starting to wake up the fact that thank you letters can be so much more than one-off “gottados.
Nonprofit Marketing Guide
JANUARY 14, 2021
We’ll release the 2021 Nonprofit Communications Trends Report next week, but I thought I’d start sharing some of the results with you a little early. If you’ve been at this awhile, the two lists I am sharing won’t be a surprise. Top Channels in Order of Importance for Nonprofits. We’ve seen very little change in the top six channels over the decade we’ve been doing the Trends Reports.
NonProfit Hub
JANUARY 14, 2021
Almost all media now feature feel-good stories about people and organizations that do good. Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Don’t wait for them to call. That’s like waiting for lightning to strike to power your lights.
Socailbrite
JANUARY 15, 2021
Can your team take advantage of the new breed of knowledge management tools? Post by Mary Jo Johnson. T he biggest asset of a nonprofit or social enterprise is its employees. The knowledge and experience its people bring will determine its institutional knowledge and dictate the direction in which it needs to head. This knowledge is ever-changing and needs to be both accessible and adaptable.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Concord Leadership
JANUARY 14, 2021
I often work with leaders of organizations that are on the cusp of growth. They’re in the “messy middle” of not being a startup any more but not yet having the structure they need for the next stage of growth. A stage where leaders should be able to celebrate…but are really just overwhelmed. Details are […]. The post It won’t be like it was – leading through change appeared first on The Concord Leadership Group, LLC.
Nonprofit Marketing Guide
JANUARY 13, 2021
Nonprofits have lots of programmatic, fundraising, and marketing goals that are really just wishes – because there’s no solid strategic communications plan in place to make them a reality. But you can change that. We’ll show you how during our next Master Class on communications planning. While you learn a lot during our traditional webinars, you are then left to yourself to make sure you can put what you have learned into practice.
Sweet! by BlueSky
JANUARY 13, 2021
Many people kick off their 3rd party fundraising activities by organizing a letter writing campaign. Even though email is more convenient, a personalized letter can get more attention in this time of digital overwhelm. Most people are surprised at how much awareness and money fundraising letter campaigns can raise. The checklist below is designed to simplify the process of doing a fundraising letter campaign. 1.
NonProfit Hub
JANUARY 12, 2021
Welcome back! For our first video of the year, we sat down with marketing expert Kerstin Heuer to discuss goals. It is important to reflect on the challenges and opportunities that 2020 brought. Kerstin shared a tool she’s been using to reflect on the last year both personally and professionally. While the typical new year’s resolutions might not be the best way to achieve realistic goals, this method could be more effective.
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Nonprofit Marketing Insights by GlobalOwls
JANUARY 9, 2021
Solutions to stop Plastic Pollution. [People, Tech, Organizations, Governments]. Reducing our plastic pollution is one of the greatest challenges facing planet earth. Luckily, there are solutions. Governments, Organizations, and millions of people are stepping up. Together, we can fight the currently, 12.7 million tonnes of plastic that ends up in our oceans each year and eventually on our plates.
Nonprofit Marketing Guide
JANUARY 15, 2021
Happy Friday, Friends! Let’s warm ourselves next to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have empowered storytelling, a Twitter planner, YouTube and web design tips, and more. It’s time for Mixed Links… Want to tell your clients’ stories, but worried about exploiting them?
Selfish Giving
JANUARY 13, 2021
Since Christmas I've spoken to over a dozen nonprofits about a new offering I've been working on: The 2021 Corporate Partnership Checklist. This 9-point checklist reviews the critical things you need to act on in 2021 to be successful with corporate partnerships. After some feedback from some outstanding nonprofits, I'm ready to start sharing the checklist with all of you via a 20-30 minute conversation on Zoom.
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