Nonprofit Marketing Guide
JUNE 26, 2020
Bourbon on Rye. Lexington, KY. Happy Friday! Who wants to see the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.? Well you’re in luck, cause we have ’em! This week I share social media tips, how nonprofits are using video, web design ideas, how the general public is clueless about your work, and more.
Selfish Giving
JUNE 21, 2020
This is the final part of a four-part series on the four key legal issues you - my readers! - requested guidance on in the Selfish Giving / Accelerist Partnership Law Survey you completed last year. Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] Today, our legal expert, Karen Wu of Perlman & Perlman , is answering your questions on unrelated business income tax (UBIT).
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Nonprofit Tech for Good
JUNE 23, 2020
This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Online Fundraising Best Practices for Nonprofits. The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two d
Fundraising Coach
JUNE 25, 2020
On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor's School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and taking course, she actually attended virtual events!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Guide
JUNE 25, 2020
Flickr Creative Commons photo by fotologic. If 2020 has taught us anything, it’s to be prepared for the unexpected. During the first half of the year, we’ve been confronted with two events that have turned our world on its axis — the COVID-19 pandemic and the murder of George Floyd. In both instances, nonprofits had to confront urgent and tragic situations that they weren’t planning for.
Selfish Giving
JUNE 24, 2020
Two things this week! 1. The Social Impact Book Club members have voted and our next book is How to be an Antiracist by Ibram X. Kendi. While I've included the link to the book on Amazon , many readers wrote last week asking me to encourage people to buy the book from a local book shop. I couldn't agree more! I'm off to my local bookstore, Newtonville Books , to pick up my copy!
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
JUNE 26, 2020
We’re seeing significant changes in the world. The COVID-19 pandemic has impacted aspects of society that we never expected. Individuals are working from home, others have applied for unemployment, and organizations everywhere have closed their doors. . Nonprofits are not exempt from the unprecedented impact of this global pandemic. Rather, some are actually feeling the radical societal changes more than anyone else as they operate on the frontlines combatting the virus. .
Nonprofit Marketing Guide
JUNE 24, 2020
Many times, nonprofit communications staff complain that they aren’t included in conversations early enough or often enough. But sometimes you find yourself in the opposite position: You get pulled into other people’s work, making it near impossible for you to spend time on your own big projects. Let’s tackle this situation using our Four Steps to Work Through Collaboration Problems.
Pam Moore
JUNE 26, 2020
SocialZoomFactor · 10 Things You MUST Know About Your Customer. Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Wish you had more customers? Do you REALLY know your ideal customer? . Who is the customer you want to attract?
iMarketSmart
JUNE 22, 2020
1. Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses and Uncle Sam (the tax collector) for every donor’s “share of wallet and attention.” Plus, donors want non-exclusive, polyamorous relationships with organizations. In other words, they will decide when they’ll cozy up to other charities.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Getting Attention
JUNE 24, 2020
Search Engine Optimization Tips – Jeff Lenney’s SEO Manifesto For Exponential Organic Traffic Growth! Before we begin, let us address one important thing… Why Should You Listen To Me? I do SEO full time and have built dozens if not hundreds of highly successful websites. I’ve also run successful SEO Campaigns for multiple 8 and […].
Nonprofit Marketing Guide
JUNE 22, 2020
Kimberly Green and Franklin. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Kimberly’s Bio: Kimberly Green is the Community Outreach Manager for PAWS NY. She worked in various marketing roles at The Intrepid Sea, Air & Space Museum and the BRIC Celebrate Brooklyn!
Pam Moore
JUNE 24, 2020
SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Knowing your audience is the number one priority for any business of any size in any industry or niche!
Fundraising Coach
JUNE 25, 2020
On a recent call, I heard a concept that really impressed me. Amanda Herlihy is the Director of Development. South Carolina Governor’s School for the Arts & Humanities Foundation. She knew that she was going to have to shift her fundraising events to a virtual format. So in addition to reading about virtual events and taking course, she actually attended virtual events!
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Getting Attention
JUNE 24, 2020
In this post, I'm going to tackle a question as old as time itself; What is CRO, or Conversion Rate Optimization.As a full-time Affiliate ?Marketer, I've been ?utilizing CRO ?(conversion rate optimization) along with my SEO strategies for quite a few years now, with mind-blowing results. It blows me away when I come across websites online […].
Nonprofit Marketing Guide
JUNE 23, 2020
On July 9, we’ll be hosting our webinar, The Communications Director’s Guide to Repurposing Content. It’s been a couple of years since we did a whole webinar on repurposing, so I would love to include more examples from our Nonprofit Marketing Guide community. Here’s what I could really use. If you can provide an example from your organization, please email me with links, screen captures, etc.
Fundraising Report Card
JUNE 23, 2020
Simply put, donor acquisition is the number of first-time donors you’ve acquired within a given time frame. More formally, the term refers to the number of donors who hadn’t previously donated to your organization last business period that donated for the first time this business period (business period meaning year, quarter, month, etc.). Monitoring donor acquisition can … Continue reading "Donor Acquisition: What is It?
Nonprofit Tech for Good
JUNE 25, 2020
Date: Tuesday, August 4, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Katie Casillas , Director of Marketing at GolfStatus.org. Cost: Free. For nonprofit organizations large and small, this webinar helps you save time and produce better outcomes for your golf fundraiser—whether you’re trying to fit it in before the end of the year or looking at 2021.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Getting Attention
JUNE 24, 2020
Out of Blog Post Ideas? I got you covered! If you’re looking for a new way to come up with blog post ideas, you’re in the right place. You may not know this, but triting blog posts without conducting keyword research FIRST is pretty much the biggest waste of time since Laser Disks!! You’re essentially […].
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