Selfish Giving

AUGUST 22, 2018

Two personal notes and a business note this week. First, I'm taking my baby girl to college tomorrow! She'll be a freshman at George Washington University in Washington, D.C. I'm so proud of her! But I'm also sad (on most days) that she's leaving.??I realized the other day that I may be in good company. I bet some of you have kids that are heading off to college this month!

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Insurance Children Universities Food 157

Ann Green

AUGUST 21, 2018

The internet is still most people’s go-to place to get information. Unlike social media, you control your website. Therefore, yours needs to be in good shape. This means it’s up-to-date, easy to read and navigate, welcoming, and audience-centered. How does your website fare? Use the checklist below to find out. Home page. Your home page is often the first place a newcomer will visit.

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Nonprofit Marketing Guide

AUGUST 23, 2018

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

Communication 130

Communication Nonprofits 130

Pam Moore

AUGUST 22, 2018

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good! They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts. So why did they get canned? They didn’t have the support of their leadership team.

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Leadership Marketing Marketing Production 94

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

AUGUST 23, 2018

By Becky Harpham , a nonprofit marketing expert who enjoys helping nonprofits with their finances and keeping up with the latest SEO trends. Face it – we live in a very technology-focused world these days. So why haven’t you been doing your monthly financial reporting in a cloud-based enterprise resource planning (ERP) yet? Here are five reasons why you should make the switch right away: 1.

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Technology Finance Nonprofits Collaborations 79

Mission Minded

AUGUST 21, 2018

Have you ever been in a meeting where you found your colleagues’ minds were…stuck? Maybe your organization needed a new theme for your fundraiser, creative ideas for a strategic partnership, or a better way to approach a budget challenge. Yet all the ideas generated felt about as fresh as yesterday’s avocado toast. At Mission Minded […]. The post 5 Ways to Energize Your Team appeared first on Mission Minded.

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Fundraising Fundraising Communication 68

The Agitator

AUGUST 22, 2018

We know that, given the options, many donors would give more if they could direct where their gift went (see, for example, here and here ). Yet restricted giving is a giant pain for most fundraisers. You could end up in your finance department explaining yourself for the rest of your natural life (and some of your unnatural life, rattling the chains you forged in life as a warning for the marketers who would follow).

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Medical Finance Governance Associations 66

EveryAction

AUGUST 21, 2018

I have great news to share. Many of you know that 2018 has already been a landmark year for EveryAction, our team, and our clients. The over 15,000 nonprofits and campaigns served by EveryAction have raised as much in the first half of this year than was raised during the entirety of 2017. Many major nonprofits, like Planned Parenthood, the National Audubon Society, and the United Nations Foundation, have “made the switch” to EveryAction, driving our company’s 2018 nonprofit license revenue to i

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iMarketSmart

AUGUST 23, 2018

Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book. Learn more about MarketSmart at [link]. Learn more about the Engagement Fundraising Book at [link]. The post Engagement Fundraising in Action with Erin Troia (EF-S03-E03) appeared first on MarketSmart, LLC |.

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Nonprofit Marketing Guide

AUGUST 24, 2018

Meril’s. New Orleans, LA. Happy Friday! I have been on the lookout for the best articles, posts, tips, and more from around the world of marketing and fundraising, and here is what I have found. It’s time for Mixed Links… Check out these 5 Brands Doing Great Long-Form Social Videos. If you’re looking for data on Facebook in 2018, Buffer Analyzed 43 Million Facebook Posts From the Top 20,000 Brands.

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Communication Nonprofits Marketing Marketing 112

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Pam Moore

AUGUST 22, 2018

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good! They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts. So why did they get canned? They didn’t have the support of their leadership team.

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Leadership Marketing Marketing Production 60

The Agitator

AUGUST 20, 2018

It sounds like a semantic difference – after all, if donors are donors, then their money becomes your money. But it makes all the difference in the world. We know that (unfortunately) donors have an aversion to overhead. Take a study from Gneezy et al. They allowed participants to give $100 to either charity: water or Kids Korps USA. In each case, they said that Kids Korps USA’s overhead was 0%.

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Associations Fundraising Fundraising Communication 53

iMarketSmart

AUGUST 20, 2018

If you’re like me, you hate being sold. You can sense when a salesperson is trying to get you to do something you’re not quite sure you want to do, at least not yet. It’s a terribly uncomfortable feeling, isn’t it? When I’m at a store or a car dealership (or something like that) and the super-friendly, perky salesperson asks me if I need any help, I almost always say, “No.” Even when I DO need help, I sometimes reject their outreach for no good reason.

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Law Values Universities Education 56

Nonprofit Marketing Guide

AUGUST 22, 2018

Why should you repurpose your content? Because when you master the art of repurposing, you’ll get more opens…more clicks…more engagement…and more great content…with LESS work for you! Not only does repurposing save you time, it just makes good marketing sense. Most people are not going to react the first time they see something.

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Advertisement

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

Management

NonProfit Hub

AUGUST 23, 2018

America’s nonprofit sector has steadily grown over the past century, which has left a lot of people hesitant to start new nonprofit organizations and uncertain about the future of their already-existing ones. In a new study titled “ A Field Too Crowded? How Measures of Market Structure Shape Nonprofit Fiscal Health,” a group of scholars set out to answer the question of whether or not there are too many nonprofits in the U.S.

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Health Poverty Nonprofits Activism 48

The Agitator

AUGUST 23, 2018

Stalin said “If only one man dies of hunger, that is a tragedy. If millions die, that’s only statistics.”. Mother Theresa said “If I look at the mass, I will never act. If I look at the one, I will.”. Both were talking about the idea of scope insensitivity (yes, one to save lives, one to take them, but otherwise, same phenomenon). The idea is that we are so incapable of grasping scope, we simply don’t think of numbers beyond a certain point.

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Poverty Marketing Marketing Nonprofits 49

iMarketSmart

AUGUST 22, 2018

According to Glassdoor , the following 15 companies no longer require college degrees. -Google. -Ernst and Young EY. -Penguin Random House. -Costco. -Whole Foods. -Hilton. -Publix. -Apple. -Starbucks. -Nordstrom. -Home Depot. -IBM. -Bank of America. -Chipotle. -Lowe’s. Related Posts: >>Webinar: How Colleges and Universities Are Using Donor Surveys to Raise More Major and Planned Gifts.

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Universities Food Fundraising Fundraising 45

Nonprofit Marketing Guide

AUGUST 20, 2018

PRETTY, PRETTY PLEASE! I am out. Done. Over. Finished. I have no more submissions for our Day in the Life of a Nonprofit Communicator blog series. While it’s always a popular post, we can’t publish them if we don’t have everyone doing their part and submitting. So if you have ever read a Day in the Life post and thought “Yay!

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Communication Nonprofits Marketing Marketing 104

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

EveryAction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with.

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Fundraising Fundraising Nonprofits Education 42

The Agitator

AUGUST 21, 2018

We’re looking at external validators – seals and such – in our week-long series on how to frame overhead and impact. These validators were the second most important factors to get right, lagging only how overhead is presented (which we covered yesterday). In the DonorVoice study with the DMA Nonprofit Federation, we looked at five conditions: The Charity Navigator four-star charity seal.

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Charitable Contribution Nonprofits Communication Fundraising 45

Concord Leadership

AUGUST 22, 2018

Nonprofit leadership has got to be the toughest job in the world. You have to be a big-picture visionary with a close attention to details who also has an incredible ability to initiate and grow relationships. Nonprofits do such great work. And leaders seem to know what they’re doing. So many leaders struggle with wondering […]. The post As leaders, why aren’t we meeting all the demands?

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Fundraising Report Card

AUGUST 22, 2018

Zach and Tim answer questions on what data can be ignored and how the approach changes for a larger nonprofit. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Click here to listen on YouTube! Topic Timestamps Terry from San Francisco, California [01:58] Blog Post – Nonprofit … Continue reading "What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (Season 2, Episode 5)".

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Nonprofits Fundraising Fundraising 40

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

NonProfit Hub

AUGUST 21, 2018

It’s no secret that working in the nonprofit sector is challenging. You juggle budget issues, limited resources and always wanting to do more, all while keeping a smile brimming. It’s common to arrive at a place where you’re not sure the work is paying off. Most of us in the nonprofit sector aren’t here because we couldn’t make it anywhere else, but because we want to be here.

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Production Values Culture Nonprofits 39

The Agitator

AUGUST 19, 2018

A significant factor in the donor’s decision to give rests in how s/he answers the question, “how am I going to feel if I make this gift?” So, the job of the fundraiser is to determine how those factors under an organization’s control can be most effectively presented. One major set of issues involve those of overhead”, “Impact” and “control” In this week-long series on how to best frame these issues Nick Ellinger draws on existing body of

Communication 40

Communication Foundations Activism Values 40

EveryAction

AUGUST 24, 2018

Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Luckily, there are a few tried-and-true principles to guide your writing. Once you've got something drafted, take the time to test your emails. Test everything from messaging to subject lines. Knowing your list well will empower you to be a more effective communicator and fundraiser.

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Nonprofits Healthcare Values Communication 55

Fundraising Report Card

AUGUST 21, 2018

Spoiler alert: the Family Foundation is suing the University for not meeting all of the requirements outlined in the 60-page charitable bequest agreement. As a result the Foundation would like the $22.9 million they’ve already given returned, and to revoke the rest of the donation. The post Do You Really Want Every Donation? appeared first on Fundraising Report Card.

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Universities Foundations Fundraising Fundraising 40

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

EveryAction

AUGUST 20, 2018

We recently sat down with Becka Wall, a Social Media Strategist at Individual Project and former Assistant Director of Digital Content Strategy at NARAL Pro-Choice America, to talk about the basics of running social media for an organization or campaign. She had a lot of great insight to share about building your organization's digital profile and engaging authentically with supporters.

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Public and Social Policy Nonprofits Energy Collaborations 54