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Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations. You need to plan carefully. If you just send one fundraising letter and wait for the donations to pour in, you’re chasing rainbows. Your donors are busy and may put your letter aside to handle later, and never get to it. You may be thinking of not using direct mail at all because it’s too expensive, and only sending email appeals.
Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. ~ Kristina.
Capital campaigns are a mainstay in nonprofit fundraising. There's something special about a time-limited, specific goal like a capital campaign. It gets us motivated to give generously and accomplishes results we can see and touch. But things are changing. For starters, in our smartphone saturated world we have many more options to connect with donors.
By Katherine Turner , Digital Marketing Specialist at Cureo , a nonprofit collaboration software that helps nonprofits and communities work better, together. The success of a nonprofit is impacted by how well it can coordinate the work of a variety of teams that include staff and external stakeholders such as board members, volunteers, and community partners.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Does the protagonist of your story know what she’s getting into—how you’ll use her story, and the risks are of sharing it? Probably not, if you’re like most communicators. Let’s change that. Organizations like ours—that share stories regularly to activate our people—wield power and influence. When a protagonist lends us her story to share, she opens herself up to curiosity, criticism, misunderstanding, and sometimes even physical harm.
Flickr Creative Commons photo by Steve Baker. It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. But there’s one time of year when many outlets still shine the spotlight on nonprofits: the holidays. Most outlets see the holiday season as a time when many of their readers and viewers make charitable gifts — and their audiences expect to see more
When nonprofits and local businesses work together, both parties reap the benefits. The nonprofit gets the word out about its cause and expands its donor base, and the business boosts its sales and exposure in the community. It may sound too good to be true, but it’s really not. Here’s how to reach out to socially minded for-profits in your area and form successful partnerships with them.
When nonprofits and local businesses work together, both parties reap the benefits. The nonprofit gets the word out about its cause and expands its donor base, and the business boosts its sales and exposure in the community. It may sound too good to be true, but it’s really not. Here’s how to reach out to socially minded for-profits in your area and form successful partnerships with them.
We know that it’s not always easy to determine where you should be focusing your efforts (and your dollars). So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck. Please feel free to print it out and share it.
Capital campaigns are a mainstay in nonprofit fundraising. There’s something special about a time-limited, specific goal like a capital campaign. It gets us motivated to give generously and accomplishes results we can see and touch. But things are changing. For starters, in our smartphone saturated world we have many more options to connect with donors.
If you aren’t following Marketoonist by Tom Fishburne, you are missing out. His recent cartoons on Digital Transformation are perfect for so many nonprofits. There’s the one about the virtual meeting on digital transformation where the tech doesn’t work and someone asks for a fax. And the one where the boss talks about how important digital transformation is. and then passes it off to the summer intern.
This article was originally published in Nonprofit Hub Magazine. Whenever I find myself with a few hours of free time, I like to consult nonprofit professionals to help make their organizations more robust and self-sufficient. It’s fulfilling and a lot of fun, but it can also be frustrating and tedious. And, almost always, grants are the driving force of that frustration and tedium.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
My pal Brady Josephson (self-proclaimed charity nerd) had me on his relatively new podcast titled: The Generosity Freakshow. I encourage you to take a listen. If you do you’ll learn: Why I’m a ‘pissed-off’ donor; How to generate highly-qualified leads for major and/or legacy gifts; Why most charity communications are totally misaligned with donor needs; How I feel about the deficit in leadership among many nonprofits; Why fundraisers lose their marbles resulting in ‘
I got a great question from a reader last week. Q. Given the current political environment, it's clear that Americans are interested in supporting brands that have deep engagement with a relevant social issue. I'm curious how you see nonprofits fitting into this conversation. Beyond being a partner for these brands, how should nonprofit organizations engage in discussions around current events through their own communications (and is it appropriate for them to do so)?
We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. If you think you should be making more money from your current list of supporters, this webinar is for you! Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. 60-Minute Webinar with Adrian Sa
My porch. Auburn, AL. I hope everyone had a great week! Let’s end it with a bang by taking a look at the best articles, posts, tips, and more from around the world of marketing and fundraising. I’ve got Snapchat tips, social media icons, ideas for bots, and even a little Harry Potter for you today. Yep, it’s time for Mixed Links… Into Snapchat?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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