Nonprofit Marketing Guide

APRIL 26, 2018

Media relations is a lot like fundraising. The best fundraisers at your nonprofit are successful because they take the time to understand their prospects and build personal connections. They don’t waste their donors’ time — and they are careful not to come on too strong and approach them too often. A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be treated the same way.

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Nonprofits Communication Fundraising Fundraising 157

Ann Green

APRIL 25, 2018

How much do you care about your donors? I’m sure your intentions are good and you think you care about your donors, but your donor communication doesn’t always reflect that. Your donors showed they care about your cause by giving to your organization. You need to show your donors you care about them, too. Here are a few ways to show your donors how much you care about them.

Communication 106

Communication Nonprofits 106

Selfish Giving

APRIL 25, 2018

Thanks to everyone who attended the virtual sponsorship summit last week. It was great! If you missed the summit be sure to listen to our interview with sponsorship guru Chris Baylis on CauseTalk Radio. Also, read the case study on Children's Miracle Network's efforts to recruit sponsors for their dance marathon program. That completes our second goal of the year, which was to learn more about how to raise more money with sponsorship.

Retail 100

Retail Agriculture Public and Nonprofit Management Law 100

The Agitator

APRIL 26, 2018

The 2018 FEP report has both silver lining and cloud. Now what? I’d love to hear your thoughts in the comments; here are a few of mine. We must rebuild our base. Increasing retention post-first gift is a major part of this and we should pat ourselves on the back (not too hard) for this. But there are only two ways to grow: growing the value of donors or the number of them.

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Values Fundraising Fundraising Retention 76

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

APRIL 23, 2018

Whether you’re a veteran switching jobs or you are brand new at this nonprofit communications thing, we have recently updated our FREE e-book: The First 100 Days of Your New Nonprofit Marketing Job. This free e-book is a list of 100 tasks that you should try to complete within 100 days of starting your new job. The list will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.

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Communication Nonprofits Marketing Marketing 127

Fundraising Coach

APRIL 26, 2018

I recently wrote about the importance of your fundraising offer. This post has gotten more response from readers than most. And it's captured the attention of my private coaching clients so much many of them are actively working on being more intentional about crafting offers. Are you educating or engaging? The biggest struggle seems to be a common one in nonprofits.

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Fundraising Fundraising Education Education 67

The Agitator

APRIL 25, 2018

“Everybody wants happiness, nobody wants pain; but there can’t be a rainbow without a little rain.” – Dolly Parton. Yesterday, rainbow; today, rain… Donor retention is at best flat and generally down. We are stuck at 45.5% donor retention for the second year in a row, down from 45.9% in 2015 and down from 46.7% a decade ago. Is it up from the doldrums of the Great Recession?

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Retention Fundraising Fundraising Governance 55

Nonprofit Marketing Guide

APRIL 24, 2018

On today’s Facebook Live show, I talked about the importance of knowing your sender reputation and how to improve it and, in turn, improve your open rates. I shared six tips, and several links. I’ll be sharing more on email newsletters in particular during next week’s two-part webinar series, Creating Awesome Nonprofit Email Newsletters.

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Communication Nonprofits 126

NonProfit Hub

APRIL 24, 2018

This article was originally published in Nonprofit Hub Magazine. Ah, Spring. Finally, the sun is shining, the flowers are blooming, our allergies are resurging. And, if you’re like me, your office has become something of a warzone: papers, notes, books and old coffee cups crowding your desk, allowing just enough room to rest your arms. Even if your desk isn’t as disastrous as mine, you probably let a few things pile up during the winter months.

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Nonprofits Nonprofit Organizations Nonprofit Organizations Marketing 58

Fundraising Coach

APRIL 25, 2018

With spring finally here, your organization is likely looking for ways to boost your fundraising efforts to reach new supporters and fund projects crucial to your mission. Whether you’re an experienced fundraiser or are new to the game, you can always use some inspiration to refresh your fundraising ideas and come up with new ways to raise money. That’s why in this article, we’ll look at five popular fundraising ideas to help your nonprofit grow: Improve your online giving outlets.

Fundraising 49

Fundraising Fundraising Production Nonprofits 49

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

The Agitator

APRIL 24, 2018

It’s that time of the year again – when we look back on the year that was and assess where we are as a sector and what we can do better. Thanks as ever to AFP , DonorTrends , and partner organizations who provide the data. Today, I’m going to talk good news; tomorrow, bad news; and Friday, implications. If you want to draw your own conclusions, you can get the reports here.

Retention 55

Retention Fundraising Fundraising Values 55

Nonprofit Marketing Guide

APRIL 25, 2018

Beth Hallowell. In order to have an effective communications strategy, you need to know who your people are and what they care about. Beth Hallowell joins us today to share some ideas on how to do that. ~Kristina. Guest Post by Beth Hallowell. Every nonprofit communications team knows that the secret to good marketing is that it’s not about you. It’s about the people you serve, the ones you engage, and the ones that donate to your cause.

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Communication Culture Health Values 118

Nonprofit Tech for Good

APRIL 21, 2018

The 2018 Global Trends in Giving Survey is live through June 30 and available in five languages – ???????????? , English , français , português , and español. The results of the survey will be released on September 17 in the second edition of the Global Trends in Giving Report. This year we expanded our partnerships to include 20 amazing organizations who will be promoting the survey to donors worldwide.

Public and Nonprofit Management 41

Public and Nonprofit Management Charitable Organizations Management Nonprofits 41

iMarketSmart

APRIL 27, 2018

After more than 2 years, it finally dawned on her. A wonderful fundraiser had been buying from us (MarketSmart) when finally, one day she exclaimed, “Hold on… you guys are doing with me exactly what you’ve been telling me to do with my donors!” Guilty as charged. Have you ever sat back and thought about the marketing we develop here at MarketSmart?

Education 40

Education Education Food Technology 40

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Management

The Agitator

APRIL 23, 2018

Yesterday’s post reporting the Edge Research Study on Reactive Giving reminded me of the importance of having a villain to push against. A villain serves as a rallying point for like-minded folks/donors to rally against. A villain focuses your message in a way an objective, fair and balanced, approach never can. In fact, after decades as an advocacy fundraiser for progressive causes I can say without reservation that if an advocacy organization is unwilling to call out a villain then it should j

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Construction Law Fundraising Fundraising 51

Nonprofit Marketing Guide

APRIL 27, 2018

Meril’s. New Orleans, LA. The weekend is getting closer! Time to wind down with the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. You can now download the 2018 M+R Benchmarks Study Report. Sarah Durham answers the question How Can Nonprofits Use Photography Well? on The Smart Communications Podcast.

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Communication Nonprofits Leadership Fundraising 102

Fundraising Coach

APRIL 26, 2018

I recently wrote about the importance of your fundraising offer. This post has gotten more response from readers than most. And it’s captured the attention of my private coaching clients so much many of them are actively working on being more intentional about crafting offers. Are you educating or engaging? The biggest struggle seems to be a common one in nonprofits.

Fundraising 40

Fundraising Fundraising Education Education 40

EveryAction

APRIL 25, 2018

In this blog series, we'll be focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. First up, we're covering the Student Activities office - stay tuned to hear about Admissions, Alumni Engagement, and more! The Student Activities office plays a vital role on college campuses, empowering students to cultivate connections within their community and creating a sense of investment and belonging on campus.

Technology 40

Technology Activism Education Education 40

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

iMarketSmart

APRIL 23, 2018

Turnover. If you’ve been in fundraising for any length of time you probably already know that turnover is a problem in the sector. According to the Chronicle of Philanthropy , the average turnover rate of nonprofit fundraisers is sixteen months. Ack! . Here are 3 things you might want to think about doing if you hate your job or employer: . 1.

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Fundraising Fundraising Philanthropy Nonprofits 40

NonProfit Hub

APRIL 27, 2018

Profit leaks threaten to sink any business, but the nature of nonprofit operations make them particularly vulnerable. Most companies in other industries can make internal adjustments to compensate for monetary drain. Nonprofits have leaks in areas for-profit companies never have to consider. It can be difficult for nonprofits to promote growth if their leaders are constantly bogged down by workforce management issues like compensation for paid workers versus volunteers or maintaining tax-exempt

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Taxation Finance Recruitment Management 41

Fundraising Coach

APRIL 25, 2018

With spring finally here, your organization is likely looking for ways to boost your fundraising efforts to reach new supporters and fund projects crucial to your mission. Whether you’re an experienced fundraiser or are new to the game, you can always use some inspiration to refresh your fundraising ideas and come up with new ways to raise money. That’s why in this article, we’ll look at five popular fundraising ideas to help your nonprofit grow: Improve your online giving outlets.

Fundraising 52

Fundraising Fundraising Production Nonprofits 52

EveryAction

APRIL 23, 2018

A CRM is no different than any other tool that your nonprofit uses, in the sense that there is a difference between using it well enough to get by, and really getting the most bang for your buck. Because software programs are a strategic investment on behalf of the entire organization, it is important that staff in all departments are trained and able to put all of your CRM's features to use.

Nonprofit Administration and Development 40

Nonprofit Administration and Development Non-Profits Activism Communication 40

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance

Nonprofit Tech for Good

APRIL 27, 2018

Nonprofits in North America, Europe, and Australia have a multitude of online fundraising services to choose from mostly thanks to their government’s efforts to build digital records and databases of legally verified nonprofits. In most parts of the world, however, government’s digital capabilities remain a work in progress and as a result, the ability to accept online donations is challenging for most nonprofits in Africa, parts of Asia, Eastern Europe, the Middle East, and Latin Am

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Nonprofit governance and management Governance Charitable Organizations Nonprofits 94

The Agitator

APRIL 22, 2018

“I’m not a rageful person. But things going on right now have elicited rage. I’m very upset at situations people are being put in.” That statement is from a respondent in a study released last week by Edge Research titled Reactive Giving: Understanding the Surge in Cause- Related Giving. Download the full study here. The study explores the phenomenon of reactive giving, who reactive givers are, and why they are giving across different generations and political affiliation

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Poverty Environmental Charitable Contribution Homelessness 71