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When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.
Over the years I’ve realized the importance of keeping things simple. For some of us, the pandemic forced us to keep things simple since we were limited in what we could do, especially outside the house. I found pleasure in simple things such as taking a walk, reading, and doing yoga, all of which I continue to make time for, if I can. Keeping it simple doesn’t have to mean a bare-bones existence.
We know how frustrating it is trying to keep up with changes made on social media so we did the research for you and put it together in a 30+ page e-book. This was originally a bonus from the webinar Social Media Trends for Nonprofit Communicators in 2022 , but we’re making it available to everyone for a limited time. It contains data for each channel on: Demographics.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Gauging success isn’t necessarily about comparing ourselves with others, but is instead characterized by the effort we make to improve over our own past performance. Fundraising to support the mission of nonprofits is no different.
Bills are piling up, team members are leaving for new opportunities, your board is questioning if the investment is even worth it… is it time to dissolve your nonprofit organization? Keep reading to find out. The post Before You Dissolve Your Nonprofit… appeared first on Joan Garry Consulting.
Acre. Auburn, AL. Happy Friday, everyone. Let’s get into the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some ideas for TikTok, some Instagram news, call to action tips, Pride email examples, and more. It’s time for some Mixed Links… Flori Needle shares 15 TikTok Content Ideas for Businesses.
Acre. Auburn, AL. Happy Friday, everyone. Let’s get into the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some ideas for TikTok, some Instagram news, call to action tips, Pride email examples, and more. It’s time for some Mixed Links… Flori Needle shares 15 TikTok Content Ideas for Businesses.
Pride Month is a great time to celebrate and reflect on the work activists and nonprofit organizations are doing to support the LGBTQ+ community. With that in mind, I wanted to share a list of funding and grant resources available for nonprofits serving that community. Grant Research Tip : As you search for funding opportunities, keep an eye on the grant application deadlines.
It’s no secret that Facebook and other ad platforms don’t perform as they did in the past. An overwhelming demand for data privacy has resulted in new personal information safeguards, giving these ad platforms a more limited understanding of our behaviors.
A working paper out of Stanford University's School of Business - and reported on in the Wall Street Journal - looked at millions of rides from NYC Yellow taxi cabs and how much riders tipped. The research may help cause marketers develop better monetary asks for point-of-sale programs. ?? People like a menu of options. The golden number seems to be THREE options because while cabdriver tips increased by about 11 percent compared with having no menu at all, offering more than three didn't increa
Today I finished a three-part webinar training series with the Liberal Communicators Network , a project of the European Liberal Forum and its partners, including the Friedrich Naumann Foundation for Freedom. This is the second year I’ve assisted with training communications staff at NGOs in eastern and southeastern Europe. They work primarily for think tanks, political organizations, and liberal/progressive advocates in Bulgaria, Romania, Belarus, Poland, Turkey, Ukraine, and other nation
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
5 Principles to Help Guide your Donor Engagement & Fundraising. Donor Management & Engagement / By Mike Crum. When talking about donor engagement and fundraising is essential to talk about mindset – not a donor’s mindset YOUR mindset. Whether you’re a board member, executive director or staff member seeking to engage donors and succeed in fundraising, your mindset is critical.
Ask anyone in the nonprofit field — nonprofits are always busy. These organizations carry out essential and urgent duties. At the same time, they’re often operating with small teams and budgets. As a result, nonprofits need to work hard, smart and fast.
One of my favorite fundraising colleagues, John Donovan , once said, “Deadlines drive donations.” As we approach the end of June, this truth can help your fundraising efforts. Many nonprofits in North America end their fiscal year in June. The end of a fiscal year is a deadline. Chances are, there are people in your sphere of influence who’ve been meaning to donate.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
To MacKenzie Scott and Dan Jewett, . It’s been one year since Candid received the email every nonprofit dreams of: confirmation of your $15 million grant. As requested, we are submitting this brief annual letter on our use of these funds. We have also elected to share it publicly in the spirit of transparency and mutual learning, as well as to illustrate the transformative potential of general operating support. .
If you have a sustainer program that’s been around for a few years, you must consider upgrading them at least once a year. And while you may be hesitant, now is an excellent time to consider asking for an upgrade. Everything has become more expensive — food, pet food, gas, utilities, etc. Hence, operating your nonprofit has become more expensive as well.
Social Media Content Writing Tips. Do you want to get the most out of you Social Media Marketing efforts? Check out how to properly write on Social Media platforms. The approach you use for your social media could include branding recognition and lead generation, as in addition to the retention of clients. All of this is accomplished through a single element: the ability to write well on social media.
Branding, when done well, should expose your deepest truths. Here are three elements that are key to nonprofit branding success. The post Why Values Need to be at the Heart of Your Brand appeared first on Mission Minded.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
A philanthropy insider once shared during a presentation that foundations develop guidelines so they know to whom to say “no.” Though it sounded cynical and harsh, it also rang true. My years in the field have only served to reinforce the assertion, as I have witnessed the growing trend of foundations undergoing a strategic planning process, then narrowing their guidelines, followed by shifting to an “invitation only” process so they can handpick grantee partners that align with ever-narrowing p
Being a great nonprofit board member goes well beyond hard work or having plenty of expertise in a certain area. If you want to see constant success on your board, you need board members who will take your board to the next level.
Elevate Your Brand’s Social Media Presence Without Blowing Your Budget. Do you want to boost your Brand’s Social Media Presence? You don’t need big budgets for ads or influencer collaborations. Check out how you can get started with a small budget. It is far more difficult to do great social media for a brand than people think. It is an acrobatic walk on a line that is very slippery, and there are constant wind rushes that threaten to knock you off. .
Are you a dog or a cat person? I don’t mean your preference for a pet. If you show up to a meeting barking and clawing to make your point, you might be a dog person. If you lay back during the decision-making process but circle back to pee on outcomes you don’t like, you […]. The post Ensuring Dogs and Cats Get Equal Scratch in Decision-making appeared first on Blue Avocado.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Capital campaigns are one of the most effective ways to galvanize transformational support for a nonprofit’s community. They build energy around a bold vision for the future, engage leaders and key stakeholders in fundraising activity, and grow a strong culture of major giving.
This is the second webinar in a series of four that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all four webinars will earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good. Facebook and Instagram are two of the largest social networks in the world and are essential to your nonprofit’s social media strategy.
Whether you’re providing shelter for the homeless, mentoring at-risk youth, or anything in between, nonprofit service organizations like yours do incredibly important work to enrich their clients’ lives. And while managing behind-the-scenes operations is vital, doing so inefficiently can take away from your ability to ultimately improve your community.
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. If these campaigns are falling short, you may end up with an unbalanced budget that impedes your nonprofit’s ability to fulfill and grow your mission. .
Consumers today are looking for authentic, personal experiences with the brands with which they do business. While nonprofits acknowledge the importance of personalizing their constituents’ experiences, they lag the commercial market in delivery, historically relying on constituents’ emotional connections to their missions to acquire and retain them.
The rise of social media has changed the ways we interact, network, and do business. Social media networks allow users to organically cultivate social, political, and commercial movements that express themselves in traditional institutions. As movements become popular, they become standard business practices in digital marketing. One such social media movement is the Facebook Challenge.
We’ve all experienced the challenges of building and retaining strong constituent relationships. As an organization doing social good, you have various constituents with different relationships to your cause. From donors to corporate partners to staff, these supporters help to drive your mission forward in their own unique ways, which makes it essential to manage and nurture all of your constituent relationships.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
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