Nonprofit Marketing Guide
OCTOBER 31, 2018
Let’s start with a cartoon in honor of Halloween: <SHUDDERS> Yesterday, I shared a few things that scare me and what I am doing about it. I also encouraged you to share what scares you too. Would “bad grammar” make your list? I didn’t include it on my list because I am actually trying to let go of the “grammar nerd” in me.
Ann Green
OCTOBER 30, 2018
Image via Bloomerang. Most of you are getting ready to launch your year-end appeal if you haven’t already done so. I hope your organization also has a monthly/recurring giving program. If you don’t, you’re missing out on a great way to raise more money and receive a constant stream of revenue throughout the year. Plus, monthly giving will raise your retention rate.
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Nonprofit Tech for Good
OCTOBER 31, 2018
By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Year-end giving is a vital piece of the nonprofit fundraising puzzle, and the time when many organizations reap the harvest of the fundraising seeds they have sown all year long.
NonProfit Hub
OCTOBER 29, 2018
Digital communication is convenient, but there’s something personal and unique about holding a print publication in your hands now-a-days. You may have to carve out a little extra room in your budget, but usually it’s worth it. Getting your organization’s story circulating throughout the community in a physical, tangible way is invaluable. So, here are a couple reasons why starting a print publication could be beneficial and how to get started.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
OCTOBER 29, 2018
Brenda Bennett. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! 8:00 a.m. to 10:00 a.m – This series lets you describe your workday in your own words. Brenda Bennett is the VP of marketing and communications for NewView Oklahoma and has held executive management positions in the media industry for more than 25 years.
Getting Attention
OCTOBER 31, 2018
Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall—through the noise of so many contentious midterm elections—is particularly tough. That’s a real concern as we plunge into Giving Tuesday and Year-End. Pile on the chaos we face on so many fronts—from the mass murder at Pittsburgh’s Tree of Life Synagogue to constitutional threats and the refugee crisis—and it’s almost impos
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
NOVEMBER 2, 2018
There’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes. Making strategic decisions for your cause takes time, effort and experience. However, having the right donor data on hand can really improve your nonprofit’s fundraising approach. When your team is able to effectively manage your donors, steward your relationships and make solicitations based on donor data, the sky’s the limit for your fundraising success.
Nonprofit Marketing Guide
NOVEMBER 2, 2018
Best of Fridays to you, kind friends! I have searched high and low for the best articles, posts, tips, and more from around the world of marketing and fundraising and have returned to you with tales of bad press, creepy personalization, and effective social media! It’s time for Mixed Links… Trouble at your organization? Find out How to Handle Bad Press and Get Back on Track.
Selfish Giving
OCTOBER 31, 2018
It's Halloween ??so let's have some fun! The question I get every October (Ok, not really, but let's pretend) is "Joe, I love cause marketing so much. What's the perfect costume for a cause marketer?" Good question! I recommend five costumes: 1. Pick up a devil/angel costume and you can go as the Selfish Giving logo! Watch as your neighbors' mouths drop as they say, "Hey, you're Selfish Giving!
iMarketSmart
OCTOBER 29, 2018
Generally here’s how I leave messages that get returned: APPRECIATION: I say ‘thank you’ (and I get sort of ’emotional and gracious’ in my tone… without going overboard). It’s important to convey emotion so you sound relatable… human! But it must come from your heart. You can’t fake it! FLATTERY: I say ‘you are awesome’ (or some other statement basically letting them know how amazing they are).
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
NonProfit Hub
OCTOBER 31, 2018
This article was originally published in Nonprofit Hub Magazine. Whenever I’m asked to choose an icebreaker question at a networking event, I fall back on an old favorite: If you could have any superpower, what would it be? There are always a few crowd favorites—super strength, time travel, the ability to fly. But among the go-to’s, there’s one answer that draws “oohs” and “aahs” from the group: telepathy.
Nonprofit Marketing Guide
NOVEMBER 1, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: November 6: Your Design Is Full of C.R.A.P.: Using the Four Principles of Graphic Design to Create Images that Engage Audiences and Make Your Organization Look Good. Learn how to effectively communicate your mission using powerful images that successfully engage your supporters.
Nonprofit Marketing Guide
OCTOBER 30, 2018
I just finished binging The Haunting of Hill House last weekend and, man, did it get to me! When I was growing up, Jason, Freddie, and Michael Myers ruled the horror screens. And they scared me to death. I still get creeped out if someone makes that “chhh chhh chhh ha ha ha” sound from Friday the 13th. And I blame Nightmare on Elm Street for my night-owl tendencies to this very day.
iMarketSmart
NOVEMBER 2, 2018
Ditto! That’s all I can say when I read Veritus Group’s blog articles. Ditto! These guys (Richard Perry and Jeff Schreifels) totally ‘get’ it! For instance, today Richard wrote : “A non-profit should not view each function of fundraising (acquisition, cultivation, mid-level, events, major giving, planned giving) as separate, siloed functions – but rather as a pipeline, where donors come in at the beginning and are nurtured and transitioned in a manner that helps the
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
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