Nonprofit Marketing Guide
JUNE 7, 2018
“So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.” This was a major problem for live television or radio and resulted in producers calling on nonprofits with “subjects” they could trust. “People thought we had our favorites, and we did, based on who could deliver.
Pam Moore
JUNE 5, 2018
One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” We all know that people buy from people.
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Selfish Giving
JUNE 6, 2018
Years ago I used to work for a chamber that hosted networking events. Members came to these events to meet new people. But that's not what happened. People either talked to people they already knew OR to new people that were similar to them in occupation and/or status. Sales people would talk to sales people and CEO's would talk to other c-level executives.
iMarketSmart
JUNE 6, 2018
She told me others would say I was unprofessional. I was asked to lead a roundtable discussion at a conference recently. So I did. And afterward one of the attendees approached me as I got a cup of coffee in the sponsorship expo room. She said, “Greg, I really enjoyed your roundtable discussion but why on earth did you curse… twice? Don’t you worry that people will say you’re unprofessional?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Guide
JUNE 5, 2018
Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. We are trying out the new Social Learning tools for Facebook Groups too. Here’s my quick video announcement if you can’t see it above. If you own a copy, request to join the group here.
NonProfit Hub
JUNE 7, 2018
Nonprofit Hub’s hometown, Lincoln, Nebraska, just had a record-breaking giving day bringing in $4.6 million to the nonprofit community. Just weeks before, my hometown of Hastings, Nebraska (population 25,000) raised nearly $500,000 in one day. In the last decade this community giving phenomenon has swept the nation. Giving days —what are those? If you aren’t familiar with this concept, a giving day is when sponsors come together to host a 24-hour event where organizations and individuals focus o
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
JUNE 4, 2018
“Picture a pasture open to all. It is to be expected that each herdsman will try to keep as many cattle as possible on the commons. … the rational herdsman concludes that the only sensible course for him to pursue is to add another animal to his herd. And another; and another… But this is the conclusion reached by each and every rational herdsman sharing a commons.
Nonprofit Marketing Guide
JUNE 8, 2018
Vintage Year. Montgomery, AL. Happy Friday, friends! Let’s wind down our week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. I am sharing free webinar info, tips on donor communications, and internet trends. It’s time for Mixed Links… If you are a communications director who is new or has no background in communications, join us next week for a free webinar – What Every Newbie and Accidental Nonprofit Communicati
Fundraising Coach
JUNE 8, 2018
I just returned from a training where I got to hear Mary Cahalane teach on writing good thank you letters. Studies estimate that 53% of donors who stop giving to a nonprofit stop due to the nonprofit's lack of communication. 53%! When donors don't hear from us, they think we no longer need their gifts. So they stop giving. Some donors get annoyed to not be thanked.
Mission Minded
JUNE 6, 2018
The other day, Jennie and I received a letter from the U.S. Department of Commerce. The letter requested that we help with the 2017 Economic Census by participating in a survey. And it included this fun fact: “We estimate this survey will take on average between 42 minutes and 5 hours 36 minutes to complete.” […]. The post What’s the difference between data and information?
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
The Agitator
JUNE 7, 2018
I think this person is likely to be on your donor file…. …She’s an average-ish donor – she gives to six different organizations ( in the US Russ Reid’s Heart of the Donor Survey says six; Apogee says three in the last year and 10 over their lifetime, so this is a decent middle-of-the-road guess). She does all her giving in December, all online.
Nonprofit Marketing Guide
JUNE 4, 2018
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: STARTS TOMORROW! June 5 & 6: Donor Newsletters That Raise More Money. Learn the science and secrets of writing a good donor newsletter from Tom Ahern, and you can reap extraordinary rewards. Registration is $119 for Part 1, $199 for Parts 1 and 2 or Free with an All-Access Pass.
Lets Talk Nonprofit
JUNE 6, 2018
Do you remember this old advertising slogan? "How do you spell relief? R-O-L-A-I-D-S." Now, how does your nonprofit spell success? This time of year, do you spell it "B-U-D-G-E-T?" If June 30 is the end of your fiscal year, you might be focused on year-end fundraising and meeting your financial goals. And you're likely in the midst of planning for next year.
iMarketSmart
JUNE 8, 2018
You can, indeed, email your supporters every single day. . I realize you and your communications team members probably just fell out of your chairs. After all, they worked so hard on their email schedule. It took months to plot it oh-so-carefully in an Excel file after a series of scraps with colleagues to determine who gets to send their messages, and when.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
The Agitator
JUNE 5, 2018
A couple weeks ago, I argued you haven’t truly acquired a donor until you get permission, information, or a second gift. Now let’s talk about the other end of the spectrum – when does your relationship with a donor end? This is an important subject for me, because most organizations of my acquaintance spend too much trying to acquire new donors and too little trying to reacquire lapsed donors.
Fundraising Report Card
JUNE 5, 2018
Organizations of all sizes can benefit from analyzing their data. Here’s what your small shop could, and should, be doing. The post Fundraising Analytics for the Small Nonprofit appeared first on Fundraising Report Card.
Fundraising Coach
JUNE 8, 2018
I just returned from a training where I got to hear Mary Cahalane teach on writing good thank you letters. Studies estimate that 53% of donors who stop giving to a nonprofit stop due to the nonprofit’s lack of communication. 53%! When donors don’t hear from us, they think we no longer need their gifts. So they stop giving. Some donors get annoyed to not be thanked.
iMarketSmart
JUNE 4, 2018
I taught my kids to avoid using the words job , work and can’t. To me a job is what some people get so they can work to get money; and if they fail to find one, they might say it’s because they can’t. I’ve had lots of jobs. I got paid plenty of money for my work. I never said, “I can’t.”. I bussed tables at restaurants. I carried luggage as a bellboy at hotels.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
JUNE 6, 2018
“To sin by silence, when we should protest,/Makes cowards out of men.” – Ella Wheeler Wilcox. The time: January 2016. Two venerable news organizations were taking on the practices of the Wounded Warrior Project. I’ll defer to the learned and studied words of Doug White’s report on the allegations against Wounded Warrior Project (WWP). Suffice it to say, that if the term “fake news” had been en vogue at the time, this would have been it, with several statements fabricated and others misleadin
Nonprofit Marketing Guide
JUNE 6, 2018
Are you struggling to inspire your readers? It may be your style of writing. Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to? Not your supporters, I bet. Like it or not, the world just isn’t as formal as it used to be.
The Agitator
JUNE 3, 2018
In 1987 I launched a series of highly successful mid-level giving programs and for years wondered why others weren’t doing the same. So, when Tom and I started The Agitator we began ranting on the subject, urging folks to get on board. For example, here and here. And so did others like Mark Phillips of BlueFrog with a 2008 study on Mid-Value Donors (and again in 2016 ) and Ken Burnett , those vision of fundraising in 2020 is must reading.
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