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Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Laurice Grae-Hauck is a marketer passionate about social justice, art equity, and dismantling oppressive systems. In the not so near future, she plans to get her Master of Divinity and Leadership Studies at Meadville Lombard Theological School.
Here are the results from the snap survey you took last month on SEO and corporate partnerships. As you can see, 42% of respondents don't even have a corporate partnership page for Google to rank. Why? As one respondent explained: "Absolutely agree with SEO being under-resourced and smaller non-profits being under-staffed. We have been operating without a dedicated MARKETING staff member for almost four years.
The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks -- and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving. Inspired by the good done unto them-- whether due to a particularly tasty holiday feast or maybe even a productive Black Friday-- donors are ready to contribute to positive change in their communities. .
Consider your nonprofit like a house. While your beneficiaries are enjoying the house from the inside, your sponsors and partners are helping renovate the house, your marketing/communications team are enhancing the exterior, and the rest of your team is making sure the house is functional and the beneficiaries are uplifted. This is a remarkable group effort, made possible through the combined support of all branches.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines. Coupled with the From Line, your Subject Line is the other bit of text that readers use to decide if they will open your email or not.
Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? If you are experiencing difficulty getting buy-in for your new digital, social marketing or other new media program, you are not alone.
The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks ?— and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving. Inspired by the good done unto them?— whether due to a particularly tasty holiday feast or maybe even a productive Black Friday?
The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks ?— and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving. Inspired by the good done unto them?— whether due to a particularly tasty holiday feast or maybe even a productive Black Friday?
Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund. “Fighting on all fronts” is the American Kidney Fund’s tagline so it makes sense that they would carry that language through on videos and buttons.
Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots. It’s time for Mixed Links… Here is How 19 Brands are Using Instagram Stories.
Hit the ground running at your new job with this FREE checklist of 100 tasks that you should try to complete in the first 100 days there. Whether you are just starting your career as a nonprofit communicator or are a veteran who has recently switched jobs, this FREE download is for you. You’ll be prompted to do things like: Read newsletters from the last two years Find the usernames and passwords Delete out-of-date content on your website Take care of one of your boss’s pet peeves Se
In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy. Having run an endowment through the toughest economic time since the Great Depression, she knows what it is like to lead and fundraise under incredible pressure.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
In nonprofit fundraising, the constant pressure to raise more with fewer resources can be so all consuming that we forget to step back and look at future trends. To help us break out of that, we recently had fundraising futurist Trista Harris in The Nonprofit Academy. Having run an endowment through the toughest economic time since the Great Depression, she knows what it is like to lead and fundraise under incredible pressure.
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