Nonprofit Marketing Guide

AUGUST 2, 2018

Is your organization’s equity fake AF? Vu Le of Nonprofit AF breaks it down in Is Equity the New Coconut Water? “Honestly, it’s really refreshing that everyone is talking about equity; as refreshing as an ice-cold carton of organic coconut water. Equity is about restoring balance to the world, and is that not what our field is about? We who are in this field are the Jedi Knights of our society; we bring balance.

Foundations 133

Foundations Culture Universities Communication 133

Selfish Giving

AUGUST 1, 2018

The other day on the James Altucher Show marketing guru Seth Godin was asked how to accomplish our work in the world. According to Seth: Zig Ziglar used to say, "You can have everything in life you want, if you will just help other people get what they want." I just like the help other people get what they want part. You should adopt this approach for corporate partnerships.

Altruism and Helping 100

Altruism and Helping Retail Ethics Food 100

The Agitator

JULY 31, 2018

Today I’ll avoid a detailed foray into important topics like donor identity, commitment and segmentation and instead focus on the simple, human concept of gratitude. With this question: “Why do so many nonprofits fail at the most basic task of saying “Thank You” to their donors?”. Over and over The Agitator has railed about the importance of the Thank You.

Retention 63

Retention Psychology Food Universities 63

Mission Minded

AUGUST 2, 2018

Wait a second! If you’re considering investing in a new brand strategy for your school, message development, or admissions materials refresh project for your school, ask yourself these 5 questions to see if you’re really ready. Branding energizes your school, and provides you with clarity about how to express your unique value to your existing […].

Values 58

Values 58

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

JULY 31, 2018

Photo by Anastasiia Tarasova on Unsplash. Who doesn’t love a monthly donor? . These loyal supporters are the pillars of solid, progressive fundraising programs. They’re retained at an exceptionally high rate of 85-90 percent, compared to an average retention rate of 45 percent for all donors, according to the 2017 Fundraising Effectiveness Survey Report.

Recruitment 106

Recruitment Retention Fundraising Fundraising 106

Concord Leadership

AUGUST 2, 2018

As leaders, we often delegate tasks to others. Tasks like making sure the phone lines work. But, as leaders, we’re ultimately responsible. Anonymous calls can easily be blocked I know a number of nonprofits, especially hospitals, that are using antiquated telephone systems. These systems show up on caller ID as an “Anonymous” caller.

Leadership 52

Leadership Nonprofits 52

The Agitator

JULY 29, 2018

There is always a better way to segment other than resorting to the use of demographics. . I know. We’ve been down this road before. But the core reason is that demographics are an attribute of a person. At best, this attribute is a proxy for some core identity, reason for giving, or goal that a person hopes to reach with their giving. If you can get people to talk about this “why”, the demographic attribute is either a gateway for learning about the why or is simply irrelevant.

Philanthropy 45

Philanthropy Marketing Marketing 45

Nonprofit Marketing Guide

JULY 30, 2018

What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics. They give you more data than you need, and often don’t give you the information you really want without requiring a lot of data crunching on your part. Which website analytics you pay most attention to depends on your goals, but common numbers to track include: Unique Visitors v.

Activism 104

Activism Communication Marketing Marketing 104

NonProfit Hub

JULY 30, 2018

It can be tough to convince yourself to subscribe to a newsletter—especially if you already have dozens of them flooding your inbox each week. But there are reasons why we and millions of others subscribe: they provide useful, concise information; we know when to expect them; they can be sleek and pretty. It seems like just about every company on the planet has a newsletter now-a-days, but there are some that are just plain better.

Nonprofits 49

Nonprofits Philanthropy Education Education 49

iMarketSmart

AUGUST 1, 2018

Some of you might already know that I’ve got a book coming out this year on September 18th titled Engagement Fundraising. This complimentary book includes my most viewed and shared blog posts from 2017. Hooray! You can pre-order it here. . But we’ve got another book available right now — and this one is 100% free! It’s a collection of my most-read and shared blog posts from 2017 — packed with my best ideas and rants.

Fundraising 40

Fundraising Fundraising Philanthropy 40

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

The Agitator

AUGUST 1, 2018

Editor’s Note: At the Agitator’s weekly editorial meeting we lamented the fact that even the most seemingly sophisticated fundraisers seem to forget the rudimentary/fundamental/absolutely necessary basics–like sending thank-you notes –which we dealt with yesterday. On the top of our list of “Needless and Dangerous Neglect”is the basic and all-important task of maintaining accurate data on the basics — such as accurate addresses and whether a donor is l

Associations 40

Associations Fundraising Fundraising Nonprofits 40

Nonprofit Marketing Guide

AUGUST 1, 2018

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: August 16: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work. See examples of awesome nonprofit communications and learn what makes them great. Registration is FREE FOR EVERYONE. Learn More and Register. August 23: The Communications Directors’ Guide to Repurposing Content.

Communication 103

Communication Marketing Marketing Nonprofits 103

Fundraising Report Card

JULY 31, 2018

It may be disappointing, but one of the best outcomes you can arrive at after analyzing your organization's data is to realize that you need to measure a different set of metrics. The post 2 Outcomes You Should Arrive at after Analyzing Your Fundraising Data appeared first on Fundraising Report Card.

Fundraising 40

Fundraising Fundraising Culture 40

iMarketSmart

JULY 30, 2018

It seems like everyone is saying they are disrupting this or that these days. Lots of people wear it as a badge of honor whether they are really making change or not. They want to be seen as disruptors but usually, they’re just making noise. But then there’s me. Some people call me a disruptor. Others think I’m just making noise. And, then there are those that feel I’m just a huge pain in the ass!

Fundraising 40

Fundraising Fundraising Technology Marketing 40

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Management

The Agitator

JULY 30, 2018

I was struck by Cindy Courtier’s comment to Nick’s post on the importance of donor identity and commitment when it comes to creating positive and effective communications with donors. Clearly, Cindy understands what so many fundraisers don’t: Determining a donor’s identity (the “why” of his/her giving) and level of commitment (loyalty to the organization) makes a huge difference in “what” you communicate.

Advertising 40

Advertising Production Communication Fundraising 40

Nonprofit Marketing Guide

AUGUST 3, 2018

Vintage Year. Montgomery, AL. We’ve made it through another month, folks! Here are the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Here are 5 Psychological Insights to Improve Your Content Marketing. Try these 7 Lessons Copywriters Can Learn from Simply Listening to a Really Good Conversation.

Communication 102

Communication Psychology Nonprofits Technology 102

Care2

AUGUST 1, 2018

Forty years ago an enthusiastic tech marketer named Gary Thuerk made history by creating the world’s first ever known spam mail. Gary blasted out a new product announcement (in ALL CAPS, of course) to 400 recipients via ARPANET, a network of connected computers. The response? Largely negative , with one indignant recipient calling it “A FLAGRANT VIOLATION.”.

Production 40

Production Marketing Marketing 40

NonProfit Hub

AUGUST 3, 2018

In this episode, Gina Trimarco and Randy Hawthorne discuss the importance of running your organization like a business, no matter its tax classification. They talk leadership transitions, the importance of human understanding and, of course, they share about a million laughs. Gina Trimarco , CEO/Founder of Pivot10 Results and Carolina Improv Company, is a serial entrepreneur, speaker and trainer with 25 years of experience in marketing, sales, operations and people training.

Leadership 30

Leadership Marketing Marketing Nonprofits 30

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

EveryAction

JULY 30, 2018

Summer conferences are in full swing and we’ll be at TWO of them this week! You can find the EveryAction team at the Bridge Conference in National Harbor and Netroots in New Orleans. We’d love to see you, so come by and say hello! Bridge Conference. [Party]. Going to be at the Bridge Conference? Join the EveryAction team on Wednesday from 5 to 7 at the Gaylord Hotel to “Wine” down!

Recruitment 40

Recruitment Technology Management Foundations 40