Nonprofit Marketing Guide
AUGUST 13, 2020
I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team name.
Ann Green
AUGUST 11, 2020
We’re already halfway through August. Pandemic or not, we still have seasons and fall is traditionally fundraising season for nonprofit organizations. If you had a campaign planned for this fall, but are thinking against it, don’t do that. You should still do your campaign. You can’t raise money if you don’t ask. Yes, it will be harder, which is why you should start planning it now.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Selfish Giving
AUGUST 12, 2020
Two quick notes this week on COOL JOBS IN CAUSE (One of the most popular sections in my newsletter, especially these day!) First, over the past few weeks, several readers have contacted me to advocate that I include salary information in my job postings. I think this is a good practice and reflects the larger trend of salary transparency that we're seeing around hiring.
Fundraising Coach
AUGUST 12, 2020
As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. . To effectively build these relationships, times of social and economic chaos present the perfect opportunity for increasing your communications with donors. .
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Guide
AUGUST 10, 2020
Lately my Instagram and Facebook feeds are filled with the positive affirmation: YOU ARE ENOUGH. I have seen this phrase everywhere from hashtags to t-shirts. And I love it. I see it and think “Heck yeah, I am enough!” But then I keep scrolling and see diet plans, organizational tips, fancy recipes, makeup tutorials, and productivity hacks.
Getting Attention
AUGUST 14, 2020
It’s often said that one should not judge a book solely by its cover. But hey, nobody said anything about emails! The fact is that people DO judge emails by their subject lines. According to a leading email management company, a ‘good’ open rate for marketing emails is between 15% to 25%. The click-through rates […].
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Fundraising Coach
AUGUST 14, 2020
For decades, we've known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift officers' job performance is measured by how many in-person meetings they have, in addition to how much money they raise.
Nonprofit Marketing Guide
AUGUST 14, 2020
Happy Friday! Let’s dive into the coolest articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s already late in the afternoon here so we are going to go lightening round with links to tips on Instagram, virtual events, fostering diversity and more. It’s time for Mixed Links… Find out How Social Justice Slideshows Took Over Instagram.
Nonprofit Tech for Good
AUGUST 13, 2020
Date: Tuesday, September 16, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. Cost: $10 (USD). This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion from Nonprofit Tech for Good.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Fundraising Coach
AUGUST 13, 2020
Charity auctions are some of the most profitable events nonprofits can host. They provide donors with a new way to support your nonprofit and they’re highly cost-effective. Not to mention, they’re incredibly flexible and can be adapted for a variety of audiences and goals. Especially right now in the midst of COVID-19 , organizations can’t risk losing supporters’ attention and engagement.
Nonprofit Marketing Guide
AUGUST 12, 2020
2020 is barely halfway over and to say we have faced a lot is an understatement. You’ve dealt with cancellations, social justice proclamations, misinformation, and more. But those communications teams who already had a crisis communications protocol in place were in the best position to move forward no matter what came their way. They are always ready for things like: a member of their staff or board acting inappropriately their organization’s financial decisions or practices being called
Fundraising Coach
AUGUST 14, 2020
For decades, we’ve known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift officers’ job performance is measured by how many in-person meetings they have, in addition to how much money they raise.
Fundraising Coach
AUGUST 12, 2020
As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. . To effectively build these relationships, times of social and economic chaos present the perfect opportunity for increasing your communications with donors. .
Advertisement
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Fundraising Coach
AUGUST 13, 2020
Charity auctions are some of the most profitable events nonprofits can host. They provide donors with a new way to support your nonprofit and they’re highly cost-effective. Not to mention, they’re incredibly flexible and can be adapted for a variety of audiences and goals. Especially right now in the midst of COVID-19 , organizations can’t risk losing supporters’ attention and engagement.
Expert insights. Personalized for you.
260 
Let's personalize your content