Nonprofit Marketing Guide
AUGUST 13, 2020
I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team name.
Ann Green
AUGUST 11, 2020
We’re already halfway through August. Pandemic or not, we still have seasons and fall is traditionally fundraising season for nonprofit organizations. If you had a campaign planned for this fall, but are thinking against it, don’t do that. You should still do your campaign. You can’t raise money if you don’t ask. Yes, it will be harder, which is why you should start planning it now.
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Nonprofit Tech for Good
AUGUST 13, 2020
Date: Tuesday, September 16, 2020. Time: 1pm EDT / 10am PDT (2 hours). Presented by: Heather Mansfield , Founder and Editor-in-chief of Nonprofit Tech for Good. Cost: $10 (USD). This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion from Nonprofit Tech for Good.
Selfish Giving
AUGUST 12, 2020
Two quick notes this week on COOL JOBS IN CAUSE (One of the most popular sections in my newsletter, especially these day!) First, over the past few weeks, several readers have contacted me to advocate that I include salary information in my job postings. I think this is a good practice and reflects the larger trend of salary transparency that we're seeing around hiring.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
AUGUST 10, 2020
Lately my Instagram and Facebook feeds are filled with the positive affirmation: YOU ARE ENOUGH. I have seen this phrase everywhere from hashtags to t-shirts. And I love it. I see it and think “Heck yeah, I am enough!” But then I keep scrolling and see diet plans, organizational tips, fancy recipes, makeup tutorials, and productivity hacks.
Fundraising Coach
AUGUST 14, 2020
For decades, we've known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift officers' job performance is measured by how many in-person meetings they have, in addition to how much money they raise.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Getting Attention
AUGUST 14, 2020
It’s often said that one should not judge a book solely by its cover. But hey, nobody said anything about emails! The fact is that people DO judge emails by their subject lines. According to a leading email management company, a ‘good’ open rate for marketing emails is between 15% to 25%. The click-through rates […].
Nonprofit Marketing Guide
AUGUST 14, 2020
Happy Friday! Let’s dive into the coolest articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s already late in the afternoon here so we are going to go lightening round with links to tips on Instagram, virtual events, fostering diversity and more. It’s time for Mixed Links… Find out How Social Justice Slideshows Took Over Instagram.
Fundraising Coach
AUGUST 13, 2020
Charity auctions are some of the most profitable events nonprofits can host. They provide donors with a new way to support your nonprofit and they’re highly cost-effective. Not to mention, they’re incredibly flexible and can be adapted for a variety of audiences and goals. Especially right now in the midst of COVID-19 , organizations can’t risk losing supporters’ attention and engagement.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Marketing Guide
AUGUST 12, 2020
2020 is barely halfway over and to say we have faced a lot is an understatement. You’ve dealt with cancellations, social justice proclamations, misinformation, and more. But those communications teams who already had a crisis communications protocol in place were in the best position to move forward no matter what came their way. They are always ready for things like: a member of their staff or board acting inappropriately their organization’s financial decisions or practices being called
Fundraising Coach
AUGUST 14, 2020
For decades, we’ve known that face-to-face meetings were the best way to raise major gifts. Talking directly to people. Taking them on a tour of the project. Being in the same space as the donors. Meeting face-to-face is so important, most major gift officers’ job performance is measured by how many in-person meetings they have, in addition to how much money they raise.
Fundraising Coach
AUGUST 13, 2020
Charity auctions are some of the most profitable events nonprofits can host. They provide donors with a new way to support your nonprofit and they’re highly cost-effective. Not to mention, they’re incredibly flexible and can be adapted for a variety of audiences and goals. Especially right now in the midst of COVID-19 , organizations can’t risk losing supporters’ attention and engagement.
Fundraising Coach
AUGUST 12, 2020
As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. . To effectively build these relationships, times of social and economic chaos present the perfect opportunity for increasing your communications with donors. .
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Fundraising Coach
AUGUST 12, 2020
As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters. It’s even more important to work toward these relationships during difficult times. . To effectively build these relationships, times of social and economic chaos present the perfect opportunity for increasing your communications with donors. .
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