Nonprofit Marketing Guide

JANUARY 30, 2019

Got nonprofit email newsletter questions? We’ve got answers! Do I have to do a nonprofit email newsletter? Probably. Here’s how to figure out if it’s needed and how to make it worth it. Give Your Newsletter a Reason to Live Are You Pretending that People Really Want Your E-Newsletter? Do I Have to Keep Producing This Crappy Newsletter?

Nonprofits 179

Nonprofits Values Communication Marketing 179

Ann Green

JANUARY 29, 2019

Your donors made a commitment to your organization by giving to you. Are you making the same commitment to them? Donors have a choice. There are many nonprofits they could donate to, but they chose yours, along with others I’m sure. Donors can also choose to stop giving to your organization and this could happen if you shortchange them by not giving them the recognition and appreciation they deserve.

Communication 180

Communication Education Education Nonprofits 180

Selfish Giving

JANUARY 29, 2019

I'm in major prep mode for Super Bowl LIII on Sunday. I have my New England Patriots shirt, hat and socks. I've stocked the pantry with munchies - both healthy and not. I've checked all the connections to my TV and made sure to pay my cable bill. And I've prepared a whole slew of biting comments if we win (and a few good retorts if we don't). I'll also have pen and paper nearby as I plan to keep track of all the cause ads in between plays.

Retail 100

Retail Marketing Marketing Advertising 100

Pam Moore

JANUARY 28, 2019

No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself.

Marketing 113

Marketing Marketing Advertising Values 113

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Marketing Guide

JANUARY 29, 2019

An editorial calendar is an essential tool for all nonprofit communications directors. We know that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editorial calendar. If you aren’t using an editorial calendar or not using one as effectively as you could, odds are you are hung up on which software to use.

Nonprofits 171

Nonprofits Production Management Communication 171

Nonprofit Tech for Good

FEBRUARY 1, 2019

By Ryan Polk , a Policy Advisor at the Internet Society , where he is primarily focused on issues related to Internet trust. Odds are your nonprofit has amassed valuable data as a result of regular day-to-day activities like processing online donations; managing virtual staff or volunteers; or capturing details of those who subscribe to your nonprofit’s newsletter.

Non-Profits 97

Non-Profits Collaborations Management Universities 97

Fundraising Report Card

JANUARY 29, 2019

You tell me, is that what’s really holding back nonprofits from growth — their lack of machines to make decisions in place of their staff? The post Artificial Intelligence Is the Newest Shiny Object — Don’t Fall Prey appeared first on Fundraising Report Card.

Fundraising 82

Fundraising Fundraising Nonprofits Culture 82

Nonprofit Marketing Guide

JANUARY 28, 2019

PLEASE NOTE: This article is not suggesting that if you suffer from depression or anxiety or other mental health issues that all you need is a mental health day to fix it. I struggle with depression and anxiety and it is an ongoing battle, I know. The purpose of this article is to help those who do not normally think about their mental health and remind those of us who already deal with issues to pay attention to signs we may be burning out and need a break from work.

Health 171

Health Psychology Production Energy 171

Pam Moore

JANUARY 31, 2019

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry.

Marketing 60

Marketing Marketing Values Production 60

iMarketSmart

JANUARY 30, 2019

Stay with me on this. Of course, you can’t expect to get money out of a piggy bank unless you first make deposits. That framework has resulted in positive outcomes for eons. That’s why you should treat your supporters like piggy banks! You, the fundraiser, must make deposits first. In other words, you need to be the one to give to your supporters first before you can expect to receive.

Law 58

Law Activism Fundraising Fundraising 58

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Fundraising Coach

JANUARY 31, 2019

Whether your nonprofit seeks to expand its outreach, embark on a new project, or maintain the good work that you’re already doing, you need the significant support of major donors. Major donors make the largest contributions that your organization receives, so your organization will want to work hard to find them and retain their support. Donors who are capable of giving major gifts tend to prefer that your organization ask them for these significant contributions.

Activism 52

Activism Fundraising Fundraising Nonprofits 52

Nonprofit Marketing Guide

FEBRUARY 1, 2019

Toups Meatery. New Orleans, LA It’s Friday so you know what that means – the best articles, posts, tips, and more from around the world of marketing and fundraising – that’s what! This week we have email marketing tips, how to newsjack the game this weekend and year-end fundraising results. It’s time for Mixed Links… Let’s kick things off with 22 Social Media Tips From The Pros To Skyrocket Your 2019 ROI.

Communication 132

Communication Nonprofits Marketing Marketing 132

NonProfit Hub

FEBRUARY 1, 2019

Cause Camp is just a couple of months away, and we want to introduce you to the unprecedented thought leaders who will be educating and inspiring you along the way. Without further ado, your Cause Camp 2019 speakers and the topics they’ll be presenting in March! Julia Campbell. “How to Use Digital Storytelling Strategies for Deeper Donor Engagement” J ulia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizati

Non-Profits 46

Non-Profits Cultural Diversity Culture Education 46

iMarketSmart

JANUARY 28, 2019

If your end-of-year ‘interruption’ marketing results were not what you hoped for, perhaps my prediction about ‘ FUNDRAISING CLIMATE CHANGE ‘ ( in my book, Engagement Fundraising ) is finally coming true. I think supporters — especially lower-dollar donors — are finally fed up with being targeted and pummeled with emails, print mailers, and phone calls.

Fundraising 40

Fundraising Fundraising Values Marketing 40

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Management

Nonprofit Marketing Guide

JANUARY 31, 2019

Here’s what’s happening at Nonprofit Marketing Guide in February: Online Training: February 7: What’s Missing from Your Online Newsroom (Hint, It’s Not a Press Release) Find out what goes into making a great online newsroom and become a media darling. Registration is $20 or free with an All-Access Pass Learn More and Register February 19 & 21: Creating Awesome Nonprofit Email Newsletters [Two-part Webinar Series] Learn how to create a newsletter worthy of the time you are investi

Nonprofits 126

Nonprofits Communication Marketing Marketing 126

NonProfit Hub

JANUARY 29, 2019

We had such a compelling conversation with Kishshana Palmer during our first-ever What’s Next? episode that we invited her back. This time, she and Randy focus on diversity in the workplace, work-like balance and how to recruit talent that sticks around. We’re so, so excited to have Kishshana as one of our presenters at Cause Camp 2019. Kishshana Palmer is your go-to advisor as you think of growing your organization.

Recruitment 42

Recruitment Philanthropy Nonprofits 42