Nonprofit Marketing Guide
DECEMBER 2, 2020
Much of nonprofit marketing and communications success is about finding and maintaining your balance. Think of it as walking a fine line. If you venture too far to the left or the right away from that line, you’ll end up struggling in several different ways. You could burn out, or not get good results, or end up in difficult relationships with coworkers.
Selfish Giving
DECEMBER 2, 2020
Build an audience. Engage with that audience. Monetize that audience (with corporate and other forms of support). For those of you who have been readers for a while, I can see your eye balls rolling.??I know. I say this all the time! It's kind of become my mantra. For newbies, welcome to what I call audience-centric fundraising. Now, when I say build an audience , many of you will think of events, which are generally excellent for building an audience.
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Nonprofit Tech for Good
DECEMBER 3, 2020
This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Thank you! Related Webinar: Social Media Best Practices for Nonprofits. With 2.7 billion monthly active users , Facebook is the largest social network in the world.
Ann Green
DECEMBER 3, 2020
As your year-end donations come in, you may have some new donors. If you get new donors this year, don’t take that for granted. In this tumultuous year, these donors saw a need and found a connection to your cause. Maybe you’re a food bank that’s seeing a record number of people. Perhaps you’re a beloved performing arts organization that’s temporarily closed.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Nonprofit Marketing Guide
DECEMBER 4, 2020
Welcome to the last month of 2020! Let’s celebrate getting one step closer to a new year with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about Giving Tuesday results, how to say no, and “best of” lists from social media and more. It’s time for Mixed Links… First off, if you have ever been interested in our All-Access Pass , this a great day for you!
The Fundraising Authority
DECEMBER 3, 2020
The end of the calendar year can (and should) be a bonanza for non-profit organizations looking to raised small and medium-sized gifts to round out their fundraising numbers. Whether your non-profit works on a fiscal or a calendar year, most “regular folks” in the work-a-day world work on a calendar year, and make a significant portion of their yearly donations at the end of the year.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
NOVEMBER 30, 2020
Fundraising during a pandemic can be a challenge. Check out our top four strategies for maintaining revenue and morale at your nonprofit during COVID-19. By Leigh Kessler. Nonprofits all across the globe have been met with substantial and unprecedented financial challenges so far this year. As a result of widespread unemployment and economic hardships, many generous donors have had to press pause on their financial support of charitable causes.
Nonprofit Marketing Guide
NOVEMBER 30, 2020
We just received a keyword research report from the company who is helping us redesign our website and one of the search terms for our industry that stood out to me was “I hate working for a nonprofit.” It’s not even a search really. It’s just a statement: I hate working for a nonprofit. Like they just wanted someone out there to know even if that someone was Google.
The Fundraising Authority
NOVEMBER 28, 2020
Last week, we started a three article series on year-end fundraising. The first part described why donors give during the year-end giving season. In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising.
Fundraising Coach
DECEMBER 2, 2020
Fundraising is filled with things that seem to make sense, but don't. One of those areas is when it comes to thanking donors. When we thank donors, we think we need to prove to them that we did great work. So we fill our donor newsletters with. Statistics (we fed X many people). Staff accomplishments (our staff earned these certificates). and awards (we received this amazing recognition).
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Pam Moore
DECEMBER 2, 2020
· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? If yes, you are not alone. Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.
Nonprofit Marketing Guide
DECEMBER 3, 2020
You know that a picture is worth 1,000 words. But did you know that a picture can also be worth thousands of eyeballs? Nonprofits that are looking for news coverage often spend considerable time crafting written pitches and news releases, but overlook an important asset when they’re sending releases and pitches: strong visuals. As a result, they’re missing some big opportunities.
The Fundraising Authority
DECEMBER 4, 2020
Is there any more depressing word in the fundraiser’s lexicon than “no”? It means all of your efforts, research, and cultivation will not be resulting in a gift from this prospect. Often, it means explaining to your boss, or to a referring board member, that no, you were not able to secure a donation, and no, the donor does not want to think about it… they outright declined.
NonProfit Hub
DECEMBER 3, 2020
If you’ve lived even a day as a member of the nonprofit community, you know how huge the holiday season is. Temperatures are dropping and sleigh bells are ringing. Everyone’s in a more giving mood with a cup of cocoa in their hands, surrounded by their loved ones. . This is the perfect time to start your year-end giving campaign ? if you haven’t already.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Pam Moore
DECEMBER 2, 2020
·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? If yes, you are not alone. Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.
Nonprofit Marketing Guide
DECEMBER 1, 2020
Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: Save $200 Off Our All-Access Training Pass NOW. Access our webinars, workshops, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599. That’s a savings of $200 off the regular price. Sale ends January 8, 2021. Learn More and Get Your All-Access Pass Now.
The Fundraising Authority
DECEMBER 4, 2020
Welcome to the third and final article in our three-part series on year-end fundraising. In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. In the second post , we reviewed the five rules for supercharged year-end fundraising. Today, we’re going to look at a step-by-step plan for increasing year-end giving at your non-profit.
NonProfit Hub
DECEMBER 1, 2020
This week, we spoke with Ross Kimbarovsky, founder of Crowdspring. For over twelve years, Crowdspring has created designs for all kinds of organizations. They are passionate about making great design affordable. They also love to help nonprofits. Give Back is a Crowdspring project helping nonprofits that can’t afford expensive design services. Learn how to apply for this program in the video!
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Nonprofit Marketing Insights by GlobalOwls
DECEMBER 4, 2020
Why Businesses Are Choosing to Outsource More Work: story of two successful companies. Want to tap into the vast talent outside of your country? See how to become succesful with outsourcing work. Outsourcing is becoming a popular business solution, and it will last to be one of the most critical solutions a company can use for decades to come. According to a 2019 YouGov survey , 70 percent of British companies have outsourced key services to third parties, with the majority looking to delegate I
iMarketSmart
DECEMBER 1, 2020
Our sector is, once again, awaiting the results of Giving Tuesday without much thought about what value WE are giving to our supporters— and that’s really too bad. “Why,” you might ask? The answer: Because immutable laws apply when money is involved. One such law: In most cases, money only changes hands when someone who cares about your mission gains something of equal or greater value in return for their gifts.
Lets Talk Nonprofit
DECEMBER 2, 2020
Yesterday was Giving Tuesday, the unofficial kickoff to the year-end charitable giving season. And so it begins! Did you know that nearly. one-third of annual giving will happen in December ? In fact, the most online giving happens the last three days of the year. Yet a lot of people will be out of the office - in fact, many nonprofits are closed - the last few days of the year.
Fundraising Coach
DECEMBER 2, 2020
Fundraising is filled with things that seem to make sense, but don’t. One of those areas is when it comes to thanking donors. When we thank donors, we think we need to prove to them that we did great work. So we fill our donor newsletters with. Statistics (we fed X many people). Staff accomplishments (our staff earned these certificates). and awards (we received this amazing recognition).
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Nonprofit Marketing Insights by GlobalOwls
NOVEMBER 30, 2020
Manage Your PDF Files With PDFBear – The Most Trusted Online PDF Software. Do you feel lost when you think about managing tons of PDF files all at once? It creates another level of frustration for you, mainly if you handle PDF files with massive file sizes. Using the Portable Document Format or PDF will allow you to keep the best quality of images or graphics in your file; imagine organizing it better with the easy-to-use PDF software.
Nonprofit Marketing Insights by GlobalOwls
NOVEMBER 30, 2020
PDFBear: Convert Your PDF Files to JPG For Free. People find it necessary to save files on their computers daily. Whether it’s for work, school, or personal reasons, it is essential to save files digitally for safe-keeping. Say goodbye to bulks of paper works when you can save a document online and in different formats too. There are tons of file formats that one can choose from, and among the best types is the portable document file or PDF.
Nonprofit Marketing Insights by GlobalOwls
NOVEMBER 30, 2020
Free PDF to JPG Conversion On PDFBear: Why Should You Use It? Anyone can now convert PDF to JPG through their web browsers. PDFBear is a functional online tool that offers PDF to JPG conversion, among other PDF converters. PDFBear also has tools for PDF editing and optimization that you can use. This article will focus on the PDF to JPG converter and how it works. .
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