Ann Green

OCTOBER 23, 2018

Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations. You need to plan carefully. If you just send one fundraising letter and wait for the donations to pour in, you’re chasing rainbows. Your donors are busy and may put your letter aside to handle later, and never get to it. You may be thinking of not using direct mail at all because it’s too expensive, and only sending email appeals.

Fundraising 218

Fundraising Fundraising Communication Management 218

Selfish Giving

OCTOBER 16, 2018

As we head into the fourth quarter of 2018, one can’t help but to look back at what a year it was! Let’s reflect: It was only a little over a year ago that Hurricane Harvey slammed the Texas coast inflicting a record-setting $125 billion in damage to the area. It was exactly 12 months ago that the #MeToo Movement gained global attention, following sexual misconduct allegations against Harvey Weinstein , in response to the widespread prevalence of sexual assault and harassment in the workplace.

Nonprofit governance and management 208

Nonprofit governance and management Volunteerism Volunteerism Health 208

Nonprofit Marketing Guide

OCTOBER 22, 2018

Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. ~ Kristina.

Universities 206

Universities Education Education Communication 206

EveryAction

OCTOBER 9, 2018

If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact. By evaluating your existing volunteer program and renewing your focus on recruitment and retention, you can build a thriving and sustainable volunteer program that will propel your work forward.

Recruitment 100

Recruitment Values Management Retention 100

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Finance

Nonprofit Tech for Good

OCTOBER 10, 2018

7,106 people worldwide participated in the survey for the 2018 Global Trends in Giving Report. Of those, 1,049 responded that they had not given to charity within the last 12 months. Here are six reasons why: 1) 43% responded that they do not give to charity because they do not have the financial resources. 2) 20% volunteer in lieu of making donations. 3) 17% donate goods and/or services in lieu of making a donation. 4) 12% don’t trust organizations to spend their money well. 5) 6% prefer to

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Fundraising Coach

OCTOBER 23, 2018

Capital campaigns are a mainstay in nonprofit fundraising. There's something special about a time-limited, specific goal like a capital campaign. It gets us motivated to give generously and accomplishes results we can see and touch. But things are changing. For starters, in our smartphone saturated world we have many more options to connect with donors.

Communication 82

Communication Fundraising Fundraising Nonprofits 82

Selfish Giving

OCTOBER 8, 2018

For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!

Food 153

Food Retail Children Activism 153

Nonprofit Marketing Guide

OCTOBER 31, 2018

Let’s start with a cartoon in honor of Halloween: <SHUDDERS> Yesterday, I shared a few things that scare me and what I am doing about it. I also encouraged you to share what scares you too. Would “bad grammar” make your list? I didn’t include it on my list because I am actually trying to let go of the “grammar nerd” in me.

Communication 183

Communication Marketing Marketing Nonprofits 183

Getting Attention

OCTOBER 24, 2018

Does the protagonist of your story know what she’s getting into—how you’ll use her story, and the risks are of sharing it? Probably not, if you’re like most communicators. Let’s change that. Organizations like ours—that share stories regularly to activate our people—wield power and influence. When a protagonist lends us her story to share, she opens herself up to curiosity, criticism, misunderstanding, and sometimes even physical harm.

Ethics 80

Ethics Foundations Activism Communication 80

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Year-end giving is a vital piece of the nonprofit fundraising puzzle, and the time when many organizations reap the harvest of the fundraising seeds they have sown all year long.

Food 92

Food Fundraising Fundraising Activism 92

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Mission Minded

OCTOBER 5, 2018

If your school or organization operates on more than one campus a sound strategy is required to ensure you’re seen as a single organization, with a single mission, and a single brand. It can be tempting to talk about the advantages of each location, its unique offerings, or character. But to do so can leave […]. The post Come Together: How a Single Video Can Unite Your Organization appeared first on Mission Minded.

Communication 68

Communication Nonprofits 68

Ann Green

OCTOBER 3, 2018

By John Killoran . Developing your website and ensuring your donors have the ability to donate to your organization online was a great undertaking for you. You probably saw a spike in donations and donor engagement. But did you know there’s a way to make online giving even more effective? By adjusting your website design and donation opportunities to appeal to mobile donors, you open up a new avenue for giving to your nonprofit organization.

Fundraising 155

Fundraising Fundraising Food Technology 155

Selfish Giving

OCTOBER 17, 2018

I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings. Crazy, right? ?? But as a cause marketer, here are the three questions I want answered. 1. Have the last 12 months really changed our perspective on what social causes matter the most? 2. On what issues is corporate America being asked to get involved?

Marketing 100

Marketing Marketing Retail Food 100

Nonprofit Marketing Guide

OCTOBER 17, 2018

A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. At the end of that post, we listed 50 positive personality traits and asked you to pick three to five that you wanted your supporters to associate with you. Once you decide your traits, use the following tips to add more personality to your communications: Write in the first and second person as much as possible.

Associations 180

Associations Leadership Communication Values 180

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Management

Getting Attention

OCTOBER 10, 2018

So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. . However, there’s one communications method that remains poorly utilized by most organizations—media relations. That’s a significant gap because organizations that do work skillfully with reporters, editors, and opinion makers are more visible, advocate for their missions mo

Values 66

Values Communication Nonprofits Fundraising 66

Nonprofit Tech for Good

OCTOBER 4, 2018

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Often, nonprofits are spend time focused on cultivating Millennial support due to the immense impact this powerful generation has on the world. However, what they may be missing is the larger, and potentially even more powerful, generation creeping up right behind them.

Fundraising 86

Fundraising Fundraising Marketing Marketing 86

EveryAction

OCTOBER 10, 2018

#GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year. For even more helpful tools for maximizing the money you raise and , check out our. Giving Tuesday Resource Library. 1.

Retention 61

Retention Universities Fundraising Fundraising 61

Ann Green

OCTOBER 30, 2018

Image via Bloomerang. Most of you are getting ready to launch your year-end appeal if you haven’t already done so. I hope your organization also has a monthly/recurring giving program. If you don’t, you’re missing out on a great way to raise more money and receive a constant stream of revenue throughout the year. Plus, monthly giving will raise your retention rate.

Fundraising 133

Fundraising Fundraising Retention Communication 133

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

Foundations

Selfish Giving

OCTOBER 10, 2018

For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!

Public and Nonprofit Management 100

Public and Nonprofit Management Volunteerism Volunteerism Food 100

Nonprofit Marketing Guide

OCTOBER 2, 2018

Nonprofits love Canva for creating quick, good-looking graphics. Don’t you wish there was something just as quick and easy for video? I know I do. Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through. I thought there had to be something much easier by now, so I googled “Canva for video” and sure enough, one company is trying to market themselves in that way: Typito.

Communication 180

Communication Marketing Marketing Nonprofits 180

Getting Attention

OCTOBER 3, 2018

Best Buddies International. Like many of you, I’ve been working with storytelling for more than a decade now. And, like many of you, I know we need to do it better. We use too many over-simplified stories—black-and-white stories that don’t ring true. Stories that are all about us, don’t have relevance to our supporters, or don’t map to our organizational identity.

Ethics 65

Ethics Nonprofits Communication Fundraising 65

Nonprofit Tech for Good

OCTOBER 19, 2018

By Sajan Devshi from Learndojo , a nonprofit educational website that specializes in providing free A-level and GCSE resources to students, teachers, and parents. Push notifications were first introduced by Apple in 2009, yet most nonprofits are still not utilizing push notifications as part of their online marketing and fundraising strategy. So, let’s explore the concept and look at how your nonprofit can easily begin to tap into the power of push notifications.

Education 82

Education Education Nonprofits Marketing 82

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

Nonprofits

EveryAction

OCTOBER 3, 2018

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Personas are regularly used in sales and marketing to identify, personify, and strategically message to different buyer archetypes.

Fundraising 59

Fundraising Fundraising Recruitment Nonprofits 59

Fundraising Report Card

OCTOBER 2, 2018

To suggest that fundraising has become saturated would be an understatement. There are more than 1.5 million nonprofits in the United States alone, many with overlapping missions and visions. Nonetheless, each works tirelessly to secure your financial contribution. The post How to Stand out in the #GivingTuesday Crowd appeared first on Fundraising Report Card.

Fundraising 59

Fundraising Fundraising Nonprofits Culture 59

Concord Leadership

OCTOBER 5, 2018

In our most recent nonprofit leadership study, one of the things we looked at was how four different leadership styles affected a nonprofit’s “culture of philanthropy.” The four styles were: servant leadership, transformational leadership, charismatic leadership, and transactional leadership. Servant Leaders Most Consistently Grow Philanthropy The researchers’ definition of a culture of philanthropy was one […].

Leadership 52

Leadership Philanthropy Culture Nonprofit Leadership 52

Nonprofit Marketing Guide

OCTOBER 19, 2018

DTB. New Orleans, LA. Everyone ready for the weekend? Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links! This week I’ve got a #GivingTuesday theme going on since November 27th is only a little more than a month away and I want you to have the best one ever. Ready? It’s time for Mixed Links… Find out How to make the most of Giving Tuesday this year.

Communication 173

Communication Donor Motivation Retention Nonprofits 173

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.

Activism

Getting Attention

OCTOBER 31, 2018

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall—through the noise of so many contentious midterm elections—is particularly tough. That’s a real concern as we plunge into Giving Tuesday and Year-End. Pile on the chaos we face on so many fronts—from the mass murder at Pittsburgh’s Tree of Life Synagogue to constitutional threats and the refugee crisis—and it’s almost impos

Communication 58

Communication Nonprofits Marketing Marketing 58

Nonprofit Tech for Good

OCTOBER 2, 2018

As production begins on the fourth edition of the Global NGO Technology Report , Nonprofit Tech for Good is thrilled to announce that a new sponsor has been secured. In early August 2018, Nonprofit Tech for Good published an open call for sponsors and after six weeks of interviews, Funraise (located in Long Beach, CA) has been selected as the new sponsor.

Technology 76

Technology Public and Nonprofit Management Organizational Change Production 76

EveryAction

OCTOBER 24, 2018

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. These are six of the biggest issues that development staff should be keeping an eye on this Halloween, and how to overcome them. 1.

Fundraising 58

Fundraising Fundraising Charitable Contribution Nonprofits 58

Lets Talk Nonprofit

OCTOBER 3, 2018

Here's a little fundraising inspiration from the football field. "Little things make the difference. Everyone is well prepared in the big things, but only the winners perfect the little things.". That quote comes from Bear Bryant, the legendary football coach from the University of Alabama. Alabama's football team is legendary, too. The Crimson Tide has won the most national football championships of any school in NCAA history.

Fundraising 52

Fundraising Fundraising Universities Communication 52

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

Finance