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Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations. You need to plan carefully. If you just send one fundraising letter and wait for the donations to pour in, you’re chasing rainbows. Your donors are busy and may put your letter aside to handle later, and never get to it. You may be thinking of not using direct mail at all because it’s too expensive, and only sending email appeals.
Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. Katelyn Baughan created an automated welcome series for The Children’s Inn at NIH that nurtured new donors over time instead of throwing them into regular email marketing. Today, Katelyn shares how the new welcome series fit into their revamped email marketing strategy, how it was implemented, and its results. ~ Kristina.
As we head into the fourth quarter of 2018, one can’t help but to look back at what a year it was! Let’s reflect: It was only a little over a year ago that Hurricane Harvey slammed the Texas coast inflicting a record-setting $125 billion in damage to the area. It was exactly 12 months ago that the #MeToo Movement gained global attention, following sexual misconduct allegations against Harvey Weinstein , in response to the widespread prevalence of sexual assault and harassment in the workplace.
7,106 people worldwide participated in the survey for the 2018 Global Trends in Giving Report. Of those, 1,049 responded that they had not given to charity within the last 12 months. Here are six reasons why: 1) 43% responded that they do not give to charity because they do not have the financial resources. 2) 20% volunteer in lieu of making donations. 3) 17% donate goods and/or services in lieu of making a donation. 4) 12% don’t trust organizations to spend their money well. 5) 6% prefer to
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Capital campaigns are a mainstay in nonprofit fundraising. There's something special about a time-limited, specific goal like a capital campaign. It gets us motivated to give generously and accomplishes results we can see and touch. But things are changing. For starters, in our smartphone saturated world we have many more options to connect with donors.
Does the protagonist of your story know what she’s getting into—how you’ll use her story, and the risks are of sharing it? Probably not, if you’re like most communicators. Let’s change that. Organizations like ours—that share stories regularly to activate our people—wield power and influence. When a protagonist lends us her story to share, she opens herself up to curiosity, criticism, misunderstanding, and sometimes even physical harm.
One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again. There are many reason donors don’t give a second gift – some you can control, some you can’t. One of the biggest reasons is poor or nonexistent donor communication.
One of your year-end fundraising goals may be to get new donors. That’s fine, but a better goal is to keep these donors. The retention rate for new donors is a dismal 23%. Put simply, over ¾’s of your new donors won’t donate again. There are many reason donors don’t give a second gift – some you can control, some you can’t. One of the biggest reasons is poor or nonexistent donor communication.
Let’s start with a cartoon in honor of Halloween: <SHUDDERS> Yesterday, I shared a few things that scare me and what I am doing about it. I also encouraged you to share what scares you too. Would “bad grammar” make your list? I didn’t include it on my list because I am actually trying to let go of the “grammar nerd” in me.
For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!
By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Year-end giving is a vital piece of the nonprofit fundraising puzzle, and the time when many organizations reap the harvest of the fundraising seeds they have sown all year long.
When nonprofits and local businesses work together, both parties reap the benefits. The nonprofit gets the word out about its cause and expands its donor base, and the business boosts its sales and exposure in the community. It may sound too good to be true, but it’s really not. Here’s how to reach out to socially minded for-profits in your area and form successful partnerships with them.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
If your school or organization operates on more than one campus a sound strategy is required to ensure you’re seen as a single organization, with a single mission, and a single brand. It can be tempting to talk about the advantages of each location, its unique offerings, or character. But to do so can leave […]. The post Come Together: How a Single Video Can Unite Your Organization appeared first on Mission Minded.
By John Killoran . Developing your website and ensuring your donors have the ability to donate to your organization online was a great undertaking for you. You probably saw a spike in donations and donor engagement. But did you know there’s a way to make online giving even more effective? By adjusting your website design and donation opportunities to appeal to mobile donors, you open up a new avenue for giving to your nonprofit organization.
Nonprofits love Canva for creating quick, good-looking graphics. Don’t you wish there was something just as quick and easy for video? I know I do. Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through. I thought there had to be something much easier by now, so I googled “Canva for video” and sure enough, one company is trying to market themselves in that way: Typito.
I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings. Crazy, right? ?? But as a cause marketer, here are the three questions I want answered. 1. Have the last 12 months really changed our perspective on what social causes matter the most? 2. On what issues is corporate America being asked to get involved?
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Often, nonprofits are spend time focused on cultivating Millennial support due to the immense impact this powerful generation has on the world. However, what they may be missing is the larger, and potentially even more powerful, generation creeping up right behind them.
As with any company, there’s going to be some uncertainty about the future when starting a nonprofit. If you want to keep your organization afloat, it helps to know how many of them fail, where they fail and why. This isn’t meant to be taken as gospel—we certainly can’t tell the future. But being aware of the statistics can aid in your decision making, so take a look at the stability and prevalence of nonprofits nationwide.
So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. . However, there’s one communications method that remains poorly utilized by most organizations—media relations. That’s a significant gap because organizations that do work skillfully with reporters, editors, and opinion makers are more visible, advocate for their missions mo
Image via Bloomerang. Most of you are getting ready to launch your year-end appeal if you haven’t already done so. I hope your organization also has a monthly/recurring giving program. If you don’t, you’re missing out on a great way to raise more money and receive a constant stream of revenue throughout the year. Plus, monthly giving will raise your retention rate.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. At the end of that post, we listed 50 positive personality traits and asked you to pick three to five that you wanted your supporters to associate with you. Once you decide your traits, use the following tips to add more personality to your communications: Write in the first and second person as much as possible.
For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!
By Sajan Devshi from Learndojo , a nonprofit educational website that specializes in providing free A-level and GCSE resources to students, teachers, and parents. Push notifications were first introduced by Apple in 2009, yet most nonprofits are still not utilizing push notifications as part of their online marketing and fundraising strategy. So, let’s explore the concept and look at how your nonprofit can easily begin to tap into the power of push notifications.
As the end of 2018 approaches, we’ve gathered a collection of the best nonprofit media campaigns from the first 10 months of the year. Whether these organizations are raising money, spreading awareness or trying to create a movement, they’ve all put a unique spin on traditional mass media marketing. Check out our favorites! AARP Spotify Playlists. You probably haven’t heard this idea before—this year, AARP created categorized Spotify playlists to use the power of music to help people with depres
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Best Buddies International. Like many of you, I’ve been working with storytelling for more than a decade now. And, like many of you, I know we need to do it better. We use too many over-simplified stories—black-and-white stories that don’t ring true. Stories that are all about us, don’t have relevance to our supporters, or don’t map to our organizational identity.
To suggest that fundraising has become saturated would be an understatement. There are more than 1.5 million nonprofits in the United States alone, many with overlapping missions and visions. Nonetheless, each works tirelessly to secure your financial contribution. The post How to Stand out in the #GivingTuesday Crowd appeared first on Fundraising Report Card.
DTB. New Orleans, LA. Everyone ready for the weekend? Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links! This week I’ve got a #GivingTuesday theme going on since November 27th is only a little more than a month away and I want you to have the best one ever. Ready? It’s time for Mixed Links… Find out How to make the most of Giving Tuesday this year.
In our most recent nonprofit leadership study, one of the things we looked at was how four different leadership styles affected a nonprofit’s “culture of philanthropy.” The four styles were: servant leadership, transformational leadership, charismatic leadership, and transactional leadership. Servant Leaders Most Consistently Grow Philanthropy The researchers’ definition of a culture of philanthropy was one […].
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
As production begins on the fourth edition of the Global NGO Technology Report , Nonprofit Tech for Good is thrilled to announce that a new sponsor has been secured. In early August 2018, Nonprofit Tech for Good published an open call for sponsors and after six weeks of interviews, Funraise (located in Long Beach, CA) has been selected as the new sponsor.
Digital communication is convenient, but there’s something personal and unique about holding a print publication in your hands now-a-days. You may have to carve out a little extra room in your budget, but usually it’s worth it. Getting your organization’s story circulating throughout the community in a physical, tangible way is invaluable. So, here are a couple reasons why starting a print publication could be beneficial and how to get started.
Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall—through the noise of so many contentious midterm elections—is particularly tough. That’s a real concern as we plunge into Giving Tuesday and Year-End. Pile on the chaos we face on so many fronts—from the mass murder at Pittsburgh’s Tree of Life Synagogue to constitutional threats and the refugee crisis—and it’s almost impos
Here's a little fundraising inspiration from the football field. "Little things make the difference. Everyone is well prepared in the big things, but only the winners perfect the little things.". That quote comes from Bear Bryant, the legendary football coach from the University of Alabama. Alabama's football team is legendary, too. The Crimson Tide has won the most national football championships of any school in NCAA history.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
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