January, 2025

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5 Trends That Will Shape Fundraising in 2025

The Chronicle of Philanthropy

Fundraisers need to keep key issues on their radar: potential changes to tax law, artificial intelligence, DAFs, and more. By Rasheeda Childress Getty Images Fundraisers need to keep key issues on their radar: potential changes to tax law, artificial intelligence, DAFs, and more.

Law 331
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Improve Your Donor Engagement by Creating a Communications Calendar

Ann Green

I always like to emphasize the importance of keeping in touch with your donors throughout the year. I hope thats a priority for you, too. Your donors want to hear from you and dont just want to be blasted with fundraising appeals. The good news is that better donor communication (thank yous and updates) can help you raise more money. This is especially important if youve fallen behind in your revenue goals.

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How Segmentation Can Bolster Your Fundraising Efforts and Foster Donor Relationships

NonProfit PRO

Connecting with your donors on a personal level can help strengthen your fundraising efforts. Here's how segmentation plays a role.

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12 Things You Can Stop Doing in 2025 [Infographic]

Nonprofit Marketing Guide

Hows 2025 treating you so far? Feeling good? A little overwhelmed? If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. But heres the thingwhat if I told you there are 12 things you can stop doing this year? Yep, the stuff thats unnecessary, outdated, or just done out of habityou can let it go.

Culture 199
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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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The Donor Revolt May Be Behind Us, but Fundraisers Can Expect Tensions, Dust-Ups

The Chronicle of Philanthropy

By Rasheeda Childress Illustration by Alan Nguyen for the Chronicle Conflicts between donors and nonprofits become more noticeable in increasingly polarized times.

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Supporting Kansas City Nonprofit Professionals: Nonprofit Connect and Nonprofit Leadership Alliance Invest in Local Nonprofit Leaders with CNP Program

NonProfit Leadership Alliance

Kansas City is a city built on the shoulders of its nonprofit sector. With more than 12,569 registered 501(c)3 organizations and 117,196+ dedicated nonprofit workers, this sector drives meaningful change every single day. These professionals aren’t just strengthening our community, theyre impacting our local economy. Together, they annually contribute over $18.5 billion in revenue, employ thousands, and fuel social change that strengthens and uplifts our entire community ( Nonprofit Connec

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How to Make 2025 a Successful Year for Your Nonprofit

Ann Green

Happy New Year!Its hard to believe its already 2025. I hope 2024 was a successful year for your nonprofit organization. If it wasnt, you can work to make 2025 a better year. And if you were successful, you want that to continue. Many individuals make New Years resolutions and set goals. Your nonprofit should do the same. As with personal resolutions, you want your goals to be realistic and attainable.

Retention 292
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How to Launch a Successful Campaign

NonProfit PRO

Most nonprofits face significant challenges when it comes to launching effective campaigns. Limited resources, tight budgets, and the need for widespread support can make this task daunting. Our eBook, "How to Launch a Successful Campaign," is designed specifically for nonprofits. Inside, youll find step-by-step instructions, practical tips, and real-world examples to help you create campaigns that resonate and achieve your goals.

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Newsletter: 4 Partnership Trends You Can’t Ignore in 2025 [Special Edition]

Selfish Giving

Tomorrow is the big day. Accelerist's Brittany Hill and I are hosting a webinar tomorrow, January 30, at 2 p.m. EST on social impact and partnership trends. Together, well explore the real drivers shaping partnerships in 2025. I'm excited about tomorrow and already brimming with great insights to share, so I decided to publish this special edition of my newsletter to give you a sneak peek!

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How to Use A.I. Effectively and Protect Your Organization's Reputation and Values

The Chronicle of Philanthropy

Experts say it's critical for nonprofits to craft guidelines on acceptable A.I. use and they offer advice on how to do it. By Rasheeda Childress Getty Images Experts say it's critical for nonprofits to craft guidelines on A.I. use and they offer advice on how to do it.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Technology Essentials: 6 Tools Nonprofits Need in 2025

NonProfit Leadership Alliance

The difference between a good year and a great one often comes down to the tools you use to power your work. While your team might have the right nonprofit management skills , they can only do so much on their own. The right tools will empower them to fulfill their roles more efficiently and better serve your community. Your tools are the foundation of your nonprofits operations.

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Starting From Scratch: Boston’s Heal the Hood

NonProfit Quarterly

Image credit: Heal the Hood Its a sleepy Saturday afternoon in Bostons Roxbury neighborhood, but inside the Reggie Lewis Track & Athletic Center, its anything but quiet. People of all ages fill the massive field, lining up for free resources like haircuts, professional clothes, resume coaching, yoga flows, and record expungement assistance. Its all thanks to a program called Gs to Gents, started by Heal the Hood , a tiny, newly minted nonprofit that occupies a once-vacant storefront in Jamai

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How Are You Building Relationships With Your Donors?

Ann Green

Why does making a donation often feel like a transaction? Organizations get so caught up in the raising money part that they forget about building relationships with their donors. Giving Tuesday is the worst example of this, with Year End close behind. Generally, it happens way too often. Remember this Building relationships is just as important as raising money.

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Free Donor Journey Webinars

NonProfit PRO

What is a donor journey? Put simply, its the way the relationship between a donor and a nonprofit shifts and evolves over time. Join Cherian Koshy, CFRE, and Kelly Ramage, DonorPerfect Learning and Development Manager, for two free webinars that will help you map out personalized and scalable donor journeys.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Newsletter: Ditch Predictions—Leverage Trends for Better Partnerships ; 7 Sponsorship Mistakes Charities Should Avoid​ ; My Best Friend is a Year Old

Selfish Giving

January is the month for predictions. Everyones got one: X will revolutionize Y, or Z is the next big thing. But heres the dealpredictions are a gamble. Theyre flashy, speculative, and often flat-out wrong. I know this for sure because I've made lots of awful predictions. I've learned there's something better: Trends. Trends arent wild guesses about the future.

Food 130
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Donors More Optimistic About Economy, Survey Finds

The Chronicle of Philanthropy

Just weeks after the presidential election, everyday charitable donors are expressing newfound economic optimism but that confidence hasn't translated into plans for increased giving. By Sara Herschander Getty Images Just weeks after the presidential election, everyday charitable donors are expressing newfound economic optimism but that confidence hasn't translated into plans for increased giving.

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Guided Feasibility Study: A Fresh Take on Campaign Readiness

NonProfit Leadership Alliance

Before embarking on a capital campaign, you should feel confident in your organizations campaign plan. Knowing that your campaign goal is achievable and that you have the support of leading donors and other key stakeholders will set the tone for a successful campaign. Thats where a feasibility study comes into play. A feasibility study tests your preliminary goals and plans for an upcoming campaign through discussions with your organizations stakeholders.

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Beyond fundraising: How building community strengthens nonprofit sustainability

Candid

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. What if the key to resilience lies not just in raising funds but in building a stronger community of stakeholders? Community buildingcultivating a network of engaged donors, volunteers, board members, and beneficiaries who share a sense of belonging and commitmentmight be the most overlooked strategy for long-term success.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Go All In on Monthly Giving

Ann Green

Monthly giving is one of the few types of fundraising that does well. If your organization doesnt have a monthly/recurring giving program or its fairly small, why is that? Whether youre a big or a smaller organization or your fundraising went well last year or it didnt, monthly giving makes so much sense (or cents). In this post, Ill tell you why monthly giving is important for your nonprofit, how to start or grow your program, and how to nurture it going forward.

Retention 172
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Why You Should Mail and Email Your Donors More Often and More Strategically

NonProfit PRO

Some nonprofits are under the impression that sending multiple mail and email appeals constitutes an intrusion in donors lives. Nonsense.

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Newsletter: Selfish Giving + You: 2025 is Our Year! ; Retail Winners and Losers of 2024 ; How Jimmy Carter Made Habitat a Nonprofit Giant

Selfish Giving

Lets address an important housekeeping matter in this first issue of 2025: How we can work together in the coming year. Below is a pie chart highlighting how I collaborated with clients last year and provided value through my work. The percentages are derived from revenue. Let's go through each one. Speaking: This was my largest area of work last year, including in-person and online presentations.

Retail 130
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A New Giving Pledge? Tech Mogul Promises Accelerated Donations

The Chronicle of Philanthropy

Inspired by MacKenzie Scott and critical of the Buffett-Gates pact, the co-founder of Stack Overflow and Discourse is giving away half his wealth in five years. By Eden Stiffman Courtesy of Jeff Atwood The American dream doesnt end with you getting rich, says Jeff Atwood, above. It ends with you helping everyone else get to where they need to be too.

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How to Scale Recurring Giving for Sustainable Growth

Speaker: Tim Sarrantonio, Director of Corporate Brand

Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!

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Comment on The Power of Embracing Change in Fundraising, Nonprofit Leadership, and Life by Pamela Simmons

Amy Eisenstein

Hi Amy, Congratulations on all those milestones and great thinking. I enjoyed this post and appreciate all of the advice. I hope you have a wonderful year in 2025, and it brings all the best that changes can provide.

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Four Ways to Remove a Board Member

Blue Avocado

This Article is Certified Gold Avocado Gold never goes out of style and neither does good advice. The Gold Avocado series showcases some of the very best content that Blue Avocado has for nonprofit leaders, based on overall popularity, reader response, and quality. Forward (2025) For nonprofits, many aspects of carrying out their missions have changed since Blue Avocado began.

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The Stories We Tell About AI

Stanford Social Innovation Review

By Alex Ash Narratives are an essential prerequisite to social change. The stories we see in the media and in content shared, both online and off, influence how society perceives, interacts with, and ultimately governs an issue area. Stories matter. We saw this in 2023, when the Hollywood strikes drew attention to AI in the workplace on an unprecedented scale.

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4 Proven Strategies to Boost Mid-Level Giving in 2025

NonProfit PRO

Though critical to a healthy donor pipeline, mid-level donors are often overlooked. Here are four ways to put a renewed focus on these donors.

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Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

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Learning from peers to refine your nonprofit funding strategy

Candid

If you work at a nonprofit, you already know the importance of developing a strategy for financial sustainability. But where should you start? A useful early step is to look at what peer organizations are doing. Benchmarking against peers can help you refine your assumptions about what being financially sustainable could look likeor develop entirely new assumptions.

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David and Diana Sun Give Hoag Hospital Another $50 Million

The Chronicle of Philanthropy

The Kingston Technology founder and his wife gave the medical center $50 million in 2022 for the same expansion project. By Maria Di Mento Hoag Hospital Foundation Philanthropists Diana and David Sun have doubled their commitment to Hoag Hospital Foundation to $100 million, with a second $50 million gift, toward the ongoing expansion of the Sun Family Campus in Irvine.

Medical 278
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Comment on Language and Tone Matter — in Nonprofit Leadership and in Life by Pam Chrzanowski

Amy Eisenstein

Learn how to communicate effectively by using words and tone that foster trust, respect, and better relationships in nonprofit leadership and life.

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How to Interrupt the Public Funds to Private Profits Pipeline: A California Story

NonProfit Quarterly

Image Credit: Dall-E by OpenAI Suppose you park your car in a parking lot. You pay the parking attendant for the service, and they use your car while you are gone to get paid for rideshares, grocery deliveries, or even services you might object to, such as running errands for gun shop owners. Essentially, the attendant has made money from an asset that belongs to you and has charged you for it.

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Engage, Empower, Excel: Transforming Performance in the New Era of Work

Speaker: Radhika Samant and Adri Glover

The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.