January, 2025

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5 Trends That Will Shape Fundraising in 2025

The Chronicle of Philanthropy

Fundraisers need to keep key issues on their radar: potential changes to tax law, artificial intelligence, DAFs, and more. By Rasheeda Childress Getty Images Fundraisers need to keep key issues on their radar: potential changes to tax law, artificial intelligence, DAFs, and more.

Law 328
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Improve Your Donor Engagement by Creating a Communications Calendar

Ann Green

I always like to emphasize the importance of keeping in touch with your donors throughout the year. I hope thats a priority for you, too. Your donors want to hear from you and dont just want to be blasted with fundraising appeals. The good news is that better donor communication (thank yous and updates) can help you raise more money. This is especially important if youve fallen behind in your revenue goals.

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How Segmentation Can Bolster Your Fundraising Efforts and Foster Donor Relationships

NonProfit PRO

Connecting with your donors on a personal level can help strengthen your fundraising efforts. Here's how segmentation plays a role.

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12 Things You Can Stop Doing in 2025 [Infographic]

Nonprofit Marketing Guide

Hows 2025 treating you so far? Feeling good? A little overwhelmed? If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. But heres the thingwhat if I told you there are 12 things you can stop doing this year? Yep, the stuff thats unnecessary, outdated, or just done out of habityou can let it go.

Culture 199
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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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The Donor Revolt May Be Behind Us, but Fundraisers Can Expect Tensions, Dust-Ups

The Chronicle of Philanthropy

By Rasheeda Childress Illustration by Alan Nguyen for the Chronicle Conflicts between donors and nonprofits become more noticeable in increasingly polarized times.

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Supporting Kansas City Nonprofit Professionals: Nonprofit Connect and Nonprofit Leadership Alliance Invest in Local Nonprofit Leaders with CNP Program

NonProfit Leadership Alliance

Kansas City is a city built on the shoulders of its nonprofit sector. With more than 12,569 registered 501(c)3 organizations and 117,196+ dedicated nonprofit workers, this sector drives meaningful change every single day. These professionals aren’t just strengthening our community, theyre impacting our local economy. Together, they annually contribute over $18.5 billion in revenue, employ thousands, and fuel social change that strengthens and uplifts our entire community ( Nonprofit Connec

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How to Make 2025 a Successful Year for Your Nonprofit

Ann Green

Happy New Year!Its hard to believe its already 2025. I hope 2024 was a successful year for your nonprofit organization. If it wasnt, you can work to make 2025 a better year. And if you were successful, you want that to continue. Many individuals make New Years resolutions and set goals. Your nonprofit should do the same. As with personal resolutions, you want your goals to be realistic and attainable.

Retention 295
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How to Launch a Successful Campaign

NonProfit PRO

Most nonprofits face significant challenges when it comes to launching effective campaigns. Limited resources, tight budgets, and the need for widespread support can make this task daunting. Our eBook, "How to Launch a Successful Campaign," is designed specifically for nonprofits. Inside, youll find step-by-step instructions, practical tips, and real-world examples to help you create campaigns that resonate and achieve your goals.

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Starting From Scratch: Boston’s Heal the Hood

NonProfit Quarterly

Image credit: Heal the Hood Its a sleepy Saturday afternoon in Bostons Roxbury neighborhood, but inside the Reggie Lewis Track & Athletic Center, its anything but quiet. People of all ages fill the massive field, lining up for free resources like haircuts, professional clothes, resume coaching, yoga flows, and record expungement assistance. Its all thanks to a program called Gs to Gents, started by Heal the Hood , a tiny, newly minted nonprofit that occupies a once-vacant storefront in Jamai

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A New Giving Pledge? Tech Mogul Promises Accelerated Donations

The Chronicle of Philanthropy

Inspired by MacKenzie Scott and critical of the Buffett-Gates pact, the co-founder of Stack Overflow and Discourse is giving away half his wealth in five years. By Eden Stiffman Courtesy of Jeff Atwood The American dream doesnt end with you getting rich, says Jeff Atwood, above. It ends with you helping everyone else get to where they need to be too.

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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Guided Feasibility Study: A Fresh Take on Campaign Readiness

NonProfit Leadership Alliance

Before embarking on a capital campaign, you should feel confident in your organizations campaign plan. Knowing that your campaign goal is achievable and that you have the support of leading donors and other key stakeholders will set the tone for a successful campaign. Thats where a feasibility study comes into play. A feasibility study tests your preliminary goals and plans for an upcoming campaign through discussions with your organizations stakeholders.

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Avoid Last-Minute Blues: Tips For Planning Ahead For Strategic Planning

Bloomerang

Planning a strategic session for your nonprofit can be one of the most impactful moments of the yeara chance to reset, strategize, and inspire your team. But lets be honest: waiting until the last minute to plan such an important event can lead to unnecessary stress, limited options, and a lackluster experience. On the flip side, planning early opens doors to creativity, thoughtful preparation, and the opportunity to create a transformative experience for everyone involved.

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How Are You Building Relationships With Your Donors?

Ann Green

Why does making a donation often feel like a transaction? Organizations get so caught up in the raising money part that they forget about building relationships with their donors. Giving Tuesday is the worst example of this, with Year End close behind. Generally, it happens way too often. Remember this Building relationships is just as important as raising money.

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Reduce Admin Time & Increase Donor Acquisition

NonProfit PRO

With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building? Join our session to find out! With the right CRM your organization can leverage data for actionable insights, personalized donor communications, and increased fundraising success.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Newsletter: 4 Partnership Trends You Can’t Ignore in 2025 [Special Edition]

Selfish Giving

Tomorrow is the big day. Accelerist's Brittany Hill and I are hosting a webinar tomorrow, January 30, at 2 p.m. EST on social impact and partnership trends. Together, well explore the real drivers shaping partnerships in 2025. I'm excited about tomorrow and already brimming with great insights to share, so I decided to publish this special edition of my newsletter to give you a sneak peek!

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David and Diana Sun Give Hoag Hospital Another $50 Million

The Chronicle of Philanthropy

The Kingston Technology founder and his wife gave the medical center $50 million in 2022 for the same expansion project. By Maria Di Mento Hoag Hospital Foundation Philanthropists Diana and David Sun have doubled their commitment to Hoag Hospital Foundation to $100 million, with a second $50 million gift, toward the ongoing expansion of the Sun Family Campus in Irvine.

Medical 269
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A Reality Check for Nonprofit Co-Leadership

Stanford Social Innovation Review

By Ashley Lanfer & Kelly Mangiardi Dozens of articles have proposed co-leadership as an attractive option for nonprofits, presenting the structure as a healthier, more relational, and less isolating way to work, as well as an appealing on-ramp for chief executives of color. Sharing leadership responsibilities between more than one chief executive can help nonprofits in a variety of ways: It can reduce staff burnout and support work-life balance, expand options for navigating leadership trans

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Calling All Donors (and Would-Be Donors): The Vital US Nonprofit Sector Is Under Threat and Must Be Protected

NonProfit Quarterly

Image Credit: Katt Yukawa on Unsplash Editors Note: This article was republished with permission from the Center for Effective Philanthropy. Nonprofits are facing significant, arguably unprecedented, challenges and its crucial that donors, whatever their ideologies or particular programmatic goals or priorities, pay attention. Three developments, in particular, worry me: a drop in rates of giving to nonprofits; widespread staff burnout; and an increasing effort to target nonprofits based on thei

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Go All In on Monthly Giving

Ann Green

Monthly giving is one of the few types of fundraising that does well. If your organization doesnt have a monthly/recurring giving program or its fairly small, why is that? Whether youre a big or a smaller organization or your fundraising went well last year or it didnt, monthly giving makes so much sense (or cents). In this post, Ill tell you why monthly giving is important for your nonprofit, how to start or grow your program, and how to nurture it going forward.

Retention 175
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Unrestricted: The Gifts That Keep On Giving

Bloomerang

Youre not fit to be a fundraiser unless you hear things that frustrate the daylights out of you. At the top of my list is hearing from nonprofit colleagues that donors arent interested in making unrestricted gifts. Even worse, is when they believe that asking for such gifts is not consistent with being donor centric. I have a one-word response to that sentiment: Poppycock!

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Newsletter: Selfish Giving + You: 2025 is Our Year! ; Retail Winners and Losers of 2024 ; How Jimmy Carter Made Habitat a Nonprofit Giant

Selfish Giving

Lets address an important housekeeping matter in this first issue of 2025: How we can work together in the coming year. Below is a pie chart highlighting how I collaborated with clients last year and provided value through my work. The percentages are derived from revenue. Let's go through each one. Speaking: This was my largest area of work last year, including in-person and online presentations.

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Donors More Optimistic About Economy, Survey Finds

The Chronicle of Philanthropy

Just weeks after the presidential election, everyday charitable donors are expressing newfound economic optimism but that confidence hasn't translated into plans for increased giving. By Sara Herschander Getty Images Just weeks after the presidential election, everyday charitable donors are expressing newfound economic optimism but that confidence hasn't translated into plans for increased giving.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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The Stories We Tell About AI

Stanford Social Innovation Review

By Alex Ash Narratives are an essential prerequisite to social change. The stories we see in the media and in content shared, both online and off, influence how society perceives, interacts with, and ultimately governs an issue area. Stories matter. We saw this in 2023, when the Hollywood strikes drew attention to AI in the workplace on an unprecedented scale.

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Nonprofit Legal Compliance in an Unfriendly Political Environment

NonProfit Quarterly

Image Credit: Getty Images on Unsplash Broad segments of the nonprofit sector are concerned about the new presidential administration and the threats it poses to nonprofit organizations. Some have developed contingency plans involving the formation of subsidiaries or affiliates, the transfer of funds to other organizations, and the modification of progressive programs.

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Beyond fundraising: How building community strengthens nonprofit sustainability

Candid

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. What if the key to resilience lies not just in raising funds but in building a stronger community of stakeholders? Community buildingcultivating a network of engaged donors, volunteers, board members, and beneficiaries who share a sense of belonging and commitmentmight be the most overlooked strategy for long-term success.

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[ASK AN EXPERT] What Are The Pros And Cons Of Public Donor Listings?

Bloomerang

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Todays question comes from a nonprofit employee who wants advice on the pros and cons of public donor listings: Dear Charity Clairity, There has been some concern about the fact we have our $1,000+ donors listed on our website.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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Newsletter: Ditch Predictions—Leverage Trends for Better Partnerships ; 7 Sponsorship Mistakes Charities Should Avoid​ ; My Best Friend is a Year Old

Selfish Giving

January is the month for predictions. Everyones got one: X will revolutionize Y, or Z is the next big thing. But heres the dealpredictions are a gamble. Theyre flashy, speculative, and often flat-out wrong. I know this for sure because I've made lots of awful predictions. I've learned there's something better: Trends. Trends arent wild guesses about the future.

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Mother Cabrini Health Foundation Awards $208 Million for Health Equity

The Chronicle of Philanthropy

By M.J. Prest Photo courtesy of The Brotherhood Sister Sol via The Mother Cabrini Health Foundation The Mother Cabrini Health Foundation supports nonprofits that help improve community health and reduce disparities in health outcomes across New York State. Here, children watch the solar eclipse at a party hosted by the BroSis After School Program. Plus, the Center for Disaster Philanthropy received $20 million for the Truist Cares for Western North Carolina program, and ExxonMobil gave $10 milli

Health 245
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Co-Leadership for Bottom-Up Transformation

Stanford Social Innovation Review

By Hayley Roffey For some organizations, co-leadership starts from the top down. In 2024, when Global Fund for Children (GFC) announced that I would transition from global managing director to co-CEO alongside John Hecklinger (who had been sole CEO and president for over six years) it was the next step in a co-leadership journey that began several years earlier with co-leaders at other levels.

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How We Built Bridges and Equalized Power at My Workplace

NonProfit Quarterly

Image Credit: Visuals on Unsplash The past few years have seen a flurry of workers organizing across the country, from Starbucks and Amazon workers to new forms of cooperative ownership and governance sharing. NPQ s column, We Stood Up , features the voices of people doing the hard work of realizing economic justice in their workplaces. These stories come from workers who want to share their experiences building a democratic economy and a fairer world so that others can learn from their efforts.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.