June, 2018

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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” We all know that people buy from people.

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The Importance of Having a Thank You Plan

Ann Green

I’ve written about the importance of having a thank you plan before, but I think we need to revisit this because many nonprofits are not doing a good job of thanking their donors. You may have every intention to, but that’s not happening. Thanking donors often takes a back seat to fundraising when you should spend equal time doing both. A thank you plan will help.

Retention 149
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How to Make Your Nonprofit Writing More Conversational

Nonprofit Marketing Guide

Are you struggling to inspire your readers? It may be your style of writing. Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to? Not your supporters, I bet. Like it or not, the world just isn’t as formal as it used to be.

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Newsletter: How to Promote Your Partnerships with Facebook ; United Way, Lyft Expand Free Ride Program ; How Anthony Bourdain Gave Back to Causes

Selfish Giving

Here's a fact for you. Corporate partners expect you to promote their partnership with your nonprofit. And they want that promotion done digitally. Your snail mail print newsletter isn't going to cut it. To accomplish this for partners, nonprofits have two challenges: 1. No audience, no channels. Nonprofits either don't have a large, engaged audience to promote the partnership to and/or they've never taken the time to develop one or more digital channels to communicate with this audience. 2.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.

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3 reasons why I use curse words (but only one that matters)

iMarketSmart

She told me others would say I was unprofessional. I was asked to lead a roundtable discussion at a conference recently. So I did. And afterward one of the attendees approached me as I got a cup of coffee in the sponsorship expo room. She said, “Greg, I really enjoyed your roundtable discussion but why on earth did you curse… twice? Don’t you worry that people will say you’re unprofessional?

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The Ever-Growing Trend of Giving Days

NonProfit Hub

Nonprofit Hub’s hometown, Lincoln, Nebraska, just had a record-breaking giving day bringing in $4.6 million to the nonprofit community. Just weeks before, my hometown of Hastings, Nebraska (population 25,000) raised nearly $500,000 in one day. In the last decade this community giving phenomenon has swept the nation. Giving days —what are those? If you aren’t familiar with this concept, a giving day is when sponsors come together to host a 24-hour event where organizations and individuals focus o

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Email Newsletters: 5 Reasons to Stay in Touch with Donors

Ann Green

By John Killoran. Your email newsletter is a great way to stay in touch with supporters, but using extra tools and strategies can have a huge payoff! Check out the reasons why. Like all nonprofits, your organization relies on the support of its donors and partners.You know that maintaining strong relationships year in and year out is essential to continually growing a stable base of support.

Activism 145
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Do You Think Cybersecurity is Someone Else?s Job? Guess Again.

Nonprofit Marketing Guide

Thomas Negron. Today, Thomas Negron joins us to stress the importance of locking your organization’s digital door and taking charge of your online accounts. ~Kristina. Guest Post by Thomas Negron. “I don’t get the whole lock and key thing. Do I turn the key left? Do I turn it right? I can never remember! I’m not good with mechanical things.”. If your colleague said this, you wouldn’t allow them to be the last one to leave the office at night.

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Newsletter: Are Networking Events Worth it? ; CauseTalk Radio Goes on Hiatus ; The Most Charitable, Most Hated Industry in America is.

Selfish Giving

Years ago I used to work for a chamber that hosted networking events. Members came to these events to meet new people. But that's not what happened. People either talked to people they already knew OR to new people that were similar to them in occupation and/or status. Sales people would talk to sales people and CEO's would talk to other c-level executives.

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What everyone is missing about the 2018 $410 billion giving figure from Giving USA

iMarketSmart

$410 billion. Hooray! Right? Not so fast! Lots of folks are not so happy. So today I’m going to tell you what they are missing that makes them all wrong for being so salty. First, here are some of the downers I recently read and heard after the $410 billion figure was announced. . Holding pens. The biggest surge was in giving to holding pens such as foundations.

Values 71
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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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What Type of Fundraiser Are You?

NonProfit Hub

Every nonprofit has its own, unique approach to fundraising. If you’re a fundraiser, you may prefer to raise money online through social media, crowdfunding and emails, or maybe you like to stick to more traditional, in-person tactics. In the end, the method you choose doesn’t matter, as long as you’re gathering enough funds to make an impact and keep your organization afloat.

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Are You a Modern or Medieval Fundraiser?

The Agitator

Donors are changing far faster today than most of the organizations they give to. Their expectations are rising at the very moment their trust and loyalty are declining. Unfortunately, far too many nonprofits fail to understand this reality. As a result they’re woefully unprepared to cope. Few organizations understand why their donors give… few bother seeking feedback and listening to their donors… and even fewer discipline themselves to diligently measure their donors’ exp

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3 Things to Stop Doing in Your Thank You's to Donors

Fundraising Coach

I just returned from a training where I got to hear Mary Cahalane teach on writing good thank you letters. Studies estimate that 53% of donors who stop giving to a nonprofit stop due to the nonprofit's lack of communication. 53%! When donors don't hear from us, they think we no longer need their gifts. So they stop giving. Some donors get annoyed to not be thanked.

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Verbs Aren?t Hashbrowns. Don?t Smother Them

Nonprofit Marketing Guide

If you have never been to a Waffle House, the title of this blog post made absolutely zero sense to you. If you have been to a Waffle House, then you know they have yummy hashbrowns. And you also know they can be ordered in a variety of delicious ways: Scattered on the grill (in other words, plain). Smothered with sauteed onions. Covered with melted cheese.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Ep268: The Future of CauseTalk Radio & Our Favorite Episodes of 2018

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to.each other! We share our plans for CauseTalk Radio. (Don't worry! We'll be back.) In other news, Megan and I also share our favorite shows of 2018. What's our big news? Which shows did we choose? Well, you're just have to listen to find out!

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Top 2 cringeworthy things some fundraisers say to major donor prospects (and what they might want to say instead)

iMarketSmart

1. “I’d like to meet you to update you / tell you what we do / tell you what we’ve been doing , etc.” I’ve had fundraisers approach me this way. It’s all about them and their organization. I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome.

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3 Easy Ways to Make Employees Want to Come to Work

NonProfit Hub

Here at Nonprofit Hub, we have a fun, creative workspace filled with lots of food and games. We go on walks when we feel overwhelmed. We take time to sit, socialize and enjoy each other’s company. And believe it or not, we leave every day feeling proud of what we’ve accomplished. While having a playful workspace may seem like a recipe for self-imposed disaster, it’s just the opposite.

Food 65
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Why I Hate Sugarcoating Issues

The Agitator

I was looking for studies that had been done on what type of images are effective in nonprofit direct marketing. So I headed over to Google Scholar and searched for “use pictures fundraising appeals.”. You would have thought I was searching for snuff films. Here are some of the titles of journal articles that faced me: Pictures of me: user views on their representation in homelessness fundraising appeals.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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How to Improve and Develop Process at Your Nonprofit

Fundraising Report Card

Unlike other business-focused resources though, I have great empathy and understanding for the unique circumstances and challenges nonprofit organizations face. How then can we take what is considered best practice in the for-profit space and make use of it at your development shop? The post How to Improve and Develop Process at Your Nonprofit appeared first on Fundraising Report Card.

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The CALM not BUSY Book Club is Open!

Nonprofit Marketing Guide

Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. We are trying out the new Social Learning tools for Facebook Groups too. Here’s my quick video announcement if you can’t see it above. If you own a copy, request to join the group here.

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What’s the difference between data and information?

Mission Minded

The other day, Jennie and I received a letter from the U.S. Department of Commerce. The letter requested that we help with the 2017 Economic Census by participating in a survey. And it included this fun fact: “We estimate this survey will take on average between 42 minutes and 5 hours 36 minutes to complete.” […]. The post What’s the difference between data and information?

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Leadership is hard

Concord Leadership

As we discovered in the latest nonprofit leadership report, leadership is hard. There are competing demands on us. And unclear expectations. Even our own expectations of ourselves can be unclear. Most of our life, we’ve had someone else set the agenda and tell us what to do: parents, teachers, bosses. Now we are the agenda […]. The post Leadership is hard appeared first on The Concord Leadership Group, LLC.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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How and When to Boost Your Posts on Social Media

NonProfit Hub

Boosting your social media posts is a marketing tactic that can exponentially increase the amount of people that see your content. The concept is simple: pay to have your posts show up as sponsored content on non-followers’ timelines in order to gain more exposure. The more you pay, the more people who see it. We’re going to teach you how and when to boost your posts on Facebook, Instagram and Twitter so your organization can start taking advantage of this awesome feature, if it hasn’t al

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Donor Communications Control

The Agitator

I think this person is likely to be on your donor file…. …She’s an average-ish donor – she gives to six different organizations ( in the US Russ Reid’s Heart of the Donor Survey says six; Apogee says three in the last year and 10 over their lifetime, so this is a decent middle-of-the-road guess). She does all her giving in December, all online.

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Happy (Fiscal) New Year

Fundraising Coach

Years ago, I recorded this “ Thank you for fundraisers.” I wanted to get it out early this year to give you the extra “umphf” to push through these last few days of the fiscal year. (If your fiscal year ends in June!). Thanks for your hard work. Our world is better because of the persistence of fundraising people connecting donors with mission.

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Mixed Links for Nonprofit Communicators – June 8, 2018

Nonprofit Marketing Guide

Vintage Year. Montgomery, AL. Happy Friday, friends! Let’s wind down our week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. I am sharing free webinar info, tips on donor communications, and internet trends. It’s time for Mixed Links… If you are a communications director who is new or has no background in communications, join us next week for a free webinar – What Every Newbie and Accidental Nonprofit Communicati

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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4 Do's and Don'ts for Donor Acknowledgment

Lets Talk Nonprofit

Your nonprofit relies on donations from individual donors. And, chances are, you're a donor to other nonprofits as well. Do you pay attention to how different organizations thank you when you make a donation? I sure do. Recently, I made modest, but equal, gifts to a dozen nonprofits. What happened next inspired this post. 12 THANK YOU'S IN 24 HOURS.

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A shared WordPress framework cuts costs for MENTOR and affiliates

The Nerdy NonProfit

The ArcStone team originally sat down with MENTOR MN (formerly the Mentoring Partnership of Minnesota – MPMN) at the beginning of 2016. We reached out because we had just designed and launched the local Big Brothers Big Sisters website and thought there may be a fit. At the time, MPMN was just starting to think about a website redesign; their current platform was simply outdated and wasn’t serving their audience effectively.

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Why You Shouldn?t Rely on Grants to Fund Your Nonprofit

NonProfit Hub

If you’re thinking about starting a nonprofit and the plan is to use grants alone to get it funded—think again. So many first-timers think grants are the way to go as their main funding source. But, typically, most granting organizations won’t do startup work. They tend to prefer organizations with a history of success and a set of results to base decisions off of.

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I Hate the Big Check Photo

The Agitator

Every nonprofit has a photo like this somewhere: Yes, it’s a photo that your corporate partner can use on their Web site or in their annual report as a way of showing their commitment to the community. And, among a still-sadly-plurality-older-white-male business community, the big check sends the message to other business people in the audience: Your check is too small.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.