Nonprofit Marketing Guide
JUNE 7, 2018
“So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.” This was a major problem for live television or radio and resulted in producers calling on nonprofits with “subjects” they could trust. “People thought we had our favorites, and we did, based on who could deliver.
Pam Moore
JUNE 5, 2018
One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?” We all know that people buy from people.
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Ann Green
JUNE 13, 2018
I’ve written about the importance of having a thank you plan before, but I think we need to revisit this because many nonprofits are not doing a good job of thanking their donors. You may have every intention to, but that’s not happening. Thanking donors often takes a back seat to fundraising when you should spend equal time doing both. A thank you plan will help.
Selfish Giving
JUNE 13, 2018
Here's a fact for you. Corporate partners expect you to promote their partnership with your nonprofit. And they want that promotion done digitally. Your snail mail print newsletter isn't going to cut it. To accomplish this for partners, nonprofits have two challenges: 1. No audience, no channels. Nonprofits either don't have a large, engaged audience to promote the partnership to and/or they've never taken the time to develop one or more digital channels to communicate with this audience. 2.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
iMarketSmart
JUNE 6, 2018
She told me others would say I was unprofessional. I was asked to lead a roundtable discussion at a conference recently. So I did. And afterward one of the attendees approached me as I got a cup of coffee in the sponsorship expo room. She said, “Greg, I really enjoyed your roundtable discussion but why on earth did you curse… twice? Don’t you worry that people will say you’re unprofessional?
The Agitator
JUNE 26, 2018
All pyramids are lies: They have a dishonest scheme named after them. They will not keep your razor blades sharp or apples fresh. They messed up the four food groups. Maslow’s Hierarchy of Needs isn’t really true (there are fundamental needs, but there isn’t a hierarchy and people pursue different “level” needs simultaneously). Even the Egyptian pyramids were really built by aliens.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
NonProfit Hub
JUNE 7, 2018
Nonprofit Hub’s hometown, Lincoln, Nebraska, just had a record-breaking giving day bringing in $4.6 million to the nonprofit community. Just weeks before, my hometown of Hastings, Nebraska (population 25,000) raised nearly $500,000 in one day. In the last decade this community giving phenomenon has swept the nation. Giving days —what are those? If you aren’t familiar with this concept, a giving day is when sponsors come together to host a 24-hour event where organizations and individuals focus o
Ann Green
JUNE 20, 2018
By John Killoran. Your email newsletter is a great way to stay in touch with supporters, but using extra tools and strategies can have a huge payoff! Check out the reasons why. Like all nonprofits, your organization relies on the support of its donors and partners.You know that maintaining strong relationships year in and year out is essential to continually growing a stable base of support.
Selfish Giving
JUNE 6, 2018
Years ago I used to work for a chamber that hosted networking events. Members came to these events to meet new people. But that's not what happened. People either talked to people they already knew OR to new people that were similar to them in occupation and/or status. Sales people would talk to sales people and CEO's would talk to other c-level executives.
iMarketSmart
JUNE 18, 2018
$410 billion. Hooray! Right? Not so fast! Lots of folks are not so happy. So today I’m going to tell you what they are missing that makes them all wrong for being so salty. First, here are some of the downers I recently read and heard after the $410 billion figure was announced. . Holding pens. The biggest surge was in giving to holding pens such as foundations.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
The Agitator
JUNE 27, 2018
Whenever I’m at a loss to describe a problem I turn to the dog-eared volumes in my fundraising library for help. Currently– like many others– I’m wrestling with the issues of turnover and the levels of skill in our trade. More and more nonprofits (47% more in the past decade) are in need of “fundraisers”. But fewer and fewer trained or experienced fundraisers are available.
Nonprofit Marketing Guide
JUNE 20, 2018
If you have never been to a Waffle House, the title of this blog post made absolutely zero sense to you. If you have been to a Waffle House, then you know they have yummy hashbrowns. And you also know they can be ordered in a variety of delicious ways: Scattered on the grill (in other words, plain). Smothered with sauteed onions. Covered with melted cheese.
NonProfit Hub
JUNE 19, 2018
Every nonprofit has its own, unique approach to fundraising. If you’re a fundraiser, you may prefer to raise money online through social media, crowdfunding and emails, or maybe you like to stick to more traditional, in-person tactics. In the end, the method you choose doesn’t matter, as long as you’re gathering enough funds to make an impact and keep your organization afloat.
Fundraising Coach
JUNE 8, 2018
I just returned from a training where I got to hear Mary Cahalane teach on writing good thank you letters. Studies estimate that 53% of donors who stop giving to a nonprofit stop due to the nonprofit's lack of communication. 53%! When donors don't hear from us, they think we no longer need their gifts. So they stop giving. Some donors get annoyed to not be thanked.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Selfish Giving
JUNE 5, 2018
Today on CauseTalk Radio , Megan and I talk to.each other! We share our plans for CauseTalk Radio. (Don't worry! We'll be back.) In other news, Megan and I also share our favorite shows of 2018. What's our big news? Which shows did we choose? Well, you're just have to listen to find out!
iMarketSmart
JUNE 1, 2018
1. “I’d like to meet you to update you / tell you what we do / tell you what we’ve been doing , etc.” I’ve had fundraisers approach me this way. It’s all about them and their organization. I guess they figure they’ll ‘wow’ donor prospects into giving because they and their organization are so awesome.
The Agitator
JUNE 4, 2018
“Picture a pasture open to all. It is to be expected that each herdsman will try to keep as many cattle as possible on the commons. … the rational herdsman concludes that the only sensible course for him to pursue is to add another animal to his herd. And another; and another… But this is the conclusion reached by each and every rational herdsman sharing a commons.
Nonprofit Marketing Guide
JUNE 5, 2018
Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. We are trying out the new Social Learning tools for Facebook Groups too. Here’s my quick video announcement if you can’t see it above. If you own a copy, request to join the group here.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
NonProfit Hub
JUNE 1, 2018
Here at Nonprofit Hub, we have a fun, creative workspace filled with lots of food and games. We go on walks when we feel overwhelmed. We take time to sit, socialize and enjoy each other’s company. And believe it or not, we leave every day feeling proud of what we’ve accomplished. While having a playful workspace may seem like a recipe for self-imposed disaster, it’s just the opposite.
Fundraising Report Card
JUNE 12, 2018
Unlike other business-focused resources though, I have great empathy and understanding for the unique circumstances and challenges nonprofit organizations face. How then can we take what is considered best practice in the for-profit space and make use of it at your development shop? The post How to Improve and Develop Process at Your Nonprofit appeared first on Fundraising Report Card.
Mission Minded
JUNE 6, 2018
The other day, Jennie and I received a letter from the U.S. Department of Commerce. The letter requested that we help with the 2017 Economic Census by participating in a survey. And it included this fun fact: “We estimate this survey will take on average between 42 minutes and 5 hours 36 minutes to complete.” […]. The post What’s the difference between data and information?
Concord Leadership
JUNE 29, 2018
As we discovered in the latest nonprofit leadership report, leadership is hard. There are competing demands on us. And unclear expectations. Even our own expectations of ourselves can be unclear. Most of our life, we’ve had someone else set the agenda and tell us what to do: parents, teachers, bosses. Now we are the agenda […]. The post Leadership is hard appeared first on The Concord Leadership Group, LLC.
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The Agitator
JUNE 19, 2018
Donors are changing far faster today than most of the organizations they give to. Their expectations are rising at the very moment their trust and loyalty are declining. Unfortunately, far too many nonprofits fail to understand this reality. As a result they’re woefully unprepared to cope. Few organizations understand why their donors give… few bother seeking feedback and listening to their donors… and even fewer discipline themselves to diligently measure their donors’ exp
Nonprofit Marketing Guide
JUNE 8, 2018
Vintage Year. Montgomery, AL. Happy Friday, friends! Let’s wind down our week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. I am sharing free webinar info, tips on donor communications, and internet trends. It’s time for Mixed Links… If you are a communications director who is new or has no background in communications, join us next week for a free webinar – What Every Newbie and Accidental Nonprofit Communicati
NonProfit Hub
JUNE 12, 2018
Boosting your social media posts is a marketing tactic that can exponentially increase the amount of people that see your content. The concept is simple: pay to have your posts show up as sponsored content on non-followers’ timelines in order to gain more exposure. The more you pay, the more people who see it. We’re going to teach you how and when to boost your posts on Facebook, Instagram and Twitter so your organization can start taking advantage of this awesome feature, if it hasn’t al
Fundraising Coach
JUNE 25, 2018
Years ago, I recorded this “ Thank you for fundraisers.” I wanted to get it out early this year to give you the extra “umphf” to push through these last few days of the fiscal year. (If your fiscal year ends in June!). Thanks for your hard work. Our world is better because of the persistence of fundraising people connecting donors with mission.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Lets Talk Nonprofit
JUNE 14, 2018
Your nonprofit relies on donations from individual donors. And, chances are, you're a donor to other nonprofits as well. Do you pay attention to how different organizations thank you when you make a donation? I sure do. Recently, I made modest, but equal, gifts to a dozen nonprofits. What happened next inspired this post. 12 THANK YOU'S IN 24 HOURS.
The Nerdy NonProfit
JUNE 1, 2018
The ArcStone team originally sat down with MENTOR MN (formerly the Mentoring Partnership of Minnesota – MPMN) at the beginning of 2016. We reached out because we had just designed and launched the local Big Brothers Big Sisters website and thought there may be a fit. At the time, MPMN was just starting to think about a website redesign; their current platform was simply outdated and wasn’t serving their audience effectively.
The Agitator
JUNE 25, 2018
I was looking for studies that had been done on what type of images are effective in nonprofit direct marketing. So I headed over to Google Scholar and searched for “use pictures fundraising appeals.”. You would have thought I was searching for snuff films. Here are some of the titles of journal articles that faced me: Pictures of me: user views on their representation in homelessness fundraising appeals.
Nonprofit Marketing Guide
JUNE 19, 2018
We are wrapping up the 13th session of the Communications Director Mentoring Program this month and preparing to work with the 14th class ( yes, we still have space available! ). One of the key lessons that participants took away from this session was understanding that nonprofit communications work entails many more possibilities and opportunities than any single person can take advantage of.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
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