Ann Green
JULY 12, 2018
When your donors open your appeal letter or newsletter, do you bore them with a bunch of mind-numbing statistics, or do you share a story about how the Clark family moved out of a shelter and into a home of their own? Donors want to hear your stories. You may be reluctant to use stories because it’s more work for your organization, but don’t use that as an excuse.
Selfish Giving
JULY 24, 2018
Just about every day someone asks for my opinion on something related to corporate partnerships. Frankly, I expend most of my breath debunking myths about partnership practices! My best responses include lots of facts and figures to support my position. But, honestly, good research is hard to come by. That’s one reason I’m so excited about a new report from For Momentum , an Atlanta-based agency that specializes in building strategic cause alliances.
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Pam Moore
JULY 9, 2018
Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise.
Nonprofit Marketing Guide
JULY 24, 2018
Don’t you just love it when you spend a meeting coming up with ideas, and then NONE of them go anywhere? Brainstorming is seriously over-rated — when you do it wrong, which is most of the time! Beth Kanter shares her tips here on how to do brainstorming right. As Beth points out, asking the right question or framing the problem that you are brainstorming about is essential to your success.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
EveryAction
JULY 18, 2018
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.
Nonprofit Tech for Good
JULY 27, 2018
According to the soon-to-be-released 2018 Global Trends in Giving Report , 18% of donors worldwide have donated to a nonprofit through Facebook Fundraising Tools. Of those, 40% say they are very likely to donate again directly through Facebook. 48% say they are somewhat likely. Whatever your personal feelings are about Facebook (love, hate, ambivalent), it’s clear that as a revenue stream for nonprofits, Facebook has sticking power.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
JULY 25, 2018
Just about every day someone asks for my opinion on something related to corporate partnerships. Frankly, I expend most of my breath debunking myths about partnership practices! My best responses include lots of facts and figures to support my position. But, honestly, good research is hard to come by. That’s one reason I’m so excited about a new report from For Momentum , an Atlanta-based agency that specializes in building strategic cause alliances.
Pam Moore
JULY 11, 2018
How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another? Standing out in a crowd of noise, confusion, spammers and fake bots online is a challenge.
Nonprofit Marketing Guide
JULY 12, 2018
If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means that you need to decide when you will STOP emailing and snail mailing people and remove them from your active lists.
The Agitator
JULY 9, 2018
Nonprofits need to exist as long as their issue exists. Most deal with long-term problems. Thus, they need to exist in the long-term. That’s why we preach retention above almost all other things – the donors you have are the ones who will sustain you. As a fundraising professional, it’s your responsibility to think about –and act– in support of the long-term.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Mission Minded
JULY 18, 2018
You may get pushback from some of your colleagues when you ask them to take up the discipline of strategic storytelling. At Mission Minded we counsel our clients to craft, tell and retell stories as a way of inspiring belief in the value and impact of their work. We have a formula for it that […]. The post Are Stories Authentic If You Memorize Them?
Ann Green
JULY 19, 2018
I’m sure you’re familiar with the phrase “A picture is worth a 1000 words.” It’s become somewhat of a cliche, but it’s also quite relevant in this time of information overload. Donors get so many messages from different sources that sometimes they don’t want to read another word. But you have stories to share. This is why you need to connect by using visual stories.
Selfish Giving
JULY 18, 2018
As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers! Partnership notes. ??Did World Cup sponsors score nil goals on purpose ? Marketing your cause ?? ??Pedigree’s content marketing has gone to the dogs.
Pam Moore
JULY 18, 2018
A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?
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Nonprofit Marketing Guide
JULY 26, 2018
One way to earn better coverage is to get out of the office and meet reporters face to face. Flickr Creative Commons photo by Per Egevad. If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new. But if you have been disappointed with the results of your releases, it might be time to try a different approach: getting your top leader out of the office and in front of the journalists you’re c
Fundraising Coach
JULY 22, 2018
Steven Screen is at it again. Steven is an amazing direct mail and fundraising expert. And he has a way of making me feel uncomfortable. He says the best story for raising money is the "incomplete story.". You see, when I write fundraising letters , my first reaction is to tell the prospect what a good job my nonprofit is doing. We really have things under control.
Mission Minded
JULY 11, 2018
Summer brings the quiet of an empty campus and the focus you need to get through your backlog of emails and articles. Not only is this a time for productivity, it’s also the perfect opportunity to learn something new to help you communicate even more effectively at your school. Why not join the Mission Minded […]. The post Learn Something New, Even Though School is Out appeared first on Mission Minded.
The Agitator
JULY 31, 2018
Today I’ll avoid a detailed foray into important topics like donor identity, commitment and segmentation and instead focus on the simple, human concept of gratitude. With this question: “Why do so many nonprofits fail at the most basic task of saying “Thank You” to their donors?”. Over and over The Agitator has railed about the importance of the Thank You.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Selfish Giving
JULY 18, 2018
As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers! Partnership notes. ??Did World Cup sponsors score nil goals on purpose ? Marketing your cause ?? ??Pedigree’s content marketing has gone to the dogs.
Pam Moore
JULY 18, 2018
A picture can speak a thousand words! Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?
Nonprofit Marketing Guide
JULY 17, 2018
Last week, in Part I of this post , I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?” In Part I, I talked about ways to approach this question with your email list. . Today, let’s talk about communicating via print.
EveryAction
JULY 23, 2018
World Central Kitchen was founded by chef and activist José Andres in the aftermath of the 2010 earthquake in Haiti. Since then the organization has grown to work in 10 different countries. Using the expertise of its Chef Network, WCK works to empower people to be a part of the solution with a focus on health, education, jobs, and disaster relief. I called up Jeanette Morelan from WCK to talk about food as an agent for change and some of their recent work around the world.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Fundraising Coach
JULY 22, 2018
Steven Screen is at it again. Steven is an amazing direct mail and fundraising expert. And he has a way of making me feel uncomfortable. He says the best story for raising money is the “incomplete story.” You see, when I write fundraising letters , my first reaction is to tell the prospect what a good job my nonprofit is doing. We really have things under control.
The Nerdy NonProfit
JULY 18, 2018
Recently I had the opportunity to sit down with Steve Boland of Next in Nonprofits to discuss WordPress. I loved this topic because the landscape of website CMS’ is quite confusing, but WordPress can be a great choice for most nonprofits, regardless of size or budget. A few of the topics we touched on include: Custom vs. Theme vs. Divi. Vetting plug-ins.
Selfish Giving
JULY 11, 2018
I love holidays because cause marketing campaigns tend to be clustered around them. Last week's holiday, Independence Day , was no exception. My favorite campaign last week? A hashtag campaign from Keep American Beautiful (KAB) and Fishbrain. The latter bills itself as the most popular mobile app for people who love fishing. They have four million users!
The Agitator
JULY 26, 2018
There is a famous study in nonprofit marketing showing that an appeal that tells the story of a child does better than an appeal that tells that same story with information about the general problem of poverty in Africa. Even more oddly, a story of one boy did as well as the story of one girl; and both did better than the story of the boy and the girl.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Nonprofit Marketing Guide
JULY 16, 2018
Since 2013 we have been collecting and sharing Days in the Life of a Nonprofit Communicator. We created it as a fun way to help us better understand our community’s needs and to also let other nonprofit communicators know they aren’t alone in the crazy, chaotic world of nonprofit marketing and fundraising. And now it’s time for you to contribute!
Mission Minded
JULY 26, 2018
My colleague Jennie recently wrote a blog post in which she highlighted the importance of sharing stories. In it she shared her own story of wondering whether she was really ready to climb Mt. Kilamanjaro. A wild race through Heathrow airport, just in time to make her flight, not only got her to her destination; it […]. The post Are Your Stories Flat or Fantastic?
iMarketSmart
JULY 23, 2018
We’re getting pretty good at marketing rollover IRAs here at MarketSmart. Here are some of the things we’ve learned as we’ve crafted a value proposition that generates massive amounts of money for good causes. NOTE: If you haven’t cracked the code on seriously turning up the dial with your rollover IRA marketing, maybe it’s time you contacted us ?
NonProfit Hub
JULY 6, 2018
Deep down, nonprofits begin from the same place: a need to propel change. As organizations grow, the mission is seemingly the primary driver behind recruiting support. However, don’t assume the mission alone will sustain that connection—organizations should never lose sight of customer experience. Though nonprofits tend to speak less about branding than for-profits do, they’re still bound by branding rules.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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