Selfish Giving
APRIL 17, 2018
Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country! Hundreds of colleges, and a handful of high schools, participate in the program each year.
Ann Green
APRIL 3, 2018
The term donor-centered is pretty self-explanatory. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. If it’s so obvious, then why are many nonprofits so bad at it? You see countless examples of generic, organization-centered communication that barely acknowledges the donor.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nonprofit Marketing Guide
APRIL 26, 2018
Media relations is a lot like fundraising. The best fundraisers at your nonprofit are successful because they take the time to understand their prospects and build personal connections. They don’t waste their donors’ time — and they are careful not to come on too strong and approach them too often. A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be treated the same way.
Allison Fine
APRIL 11, 2018
At a JFK airport café one recent afternoon, we ordered our food from a screen. Last year, at the same café, it was a person who took our order. The new screen system was efficient, but it represented a lost opportunity for human interaction, a loss for our common humanity, and lost employment for a human. (click title to read more).
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Pam Moore
APRIL 3, 2018
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? Does this sound familiar? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize.
The Agitator
APRIL 30, 2018
There’s no question in my mind that a great deal of the furor over the ‘high cost of fundraising’ on the part boards, CEOs, watchdog groups, the press, regulators and many fundraisers themselves stems mostly from ignorance. Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be considered acceptable.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
APRIL 18, 2018
What type of donor database do you have, or do you even have one at all? If you’re using Excel instead of a database because it’s free, stop doing that. A spreadsheet is not a database. Your Worst Fundraising Enemy. A good database won’t be free, but there are affordable options for small organizations. Donation Management Software. You don’t want to limit yourself by having a database that can only hold a certain number of records or can only be used on one computer because you don’t want to pa
Nonprofit Marketing Guide
APRIL 16, 2018
Angel Mills. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Angel Mills is the Communications Coordinator at Georgia Organics.
Fundraising Coach
APRIL 26, 2018
I recently wrote about the importance of your fundraising offer. This post has gotten more response from readers than most. And it's captured the attention of my private coaching clients so much many of them are actively working on being more intentional about crafting offers. Are you educating or engaging? The biggest struggle seems to be a common one in nonprofits.
Pam Moore
APRIL 13, 2018
No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. With change also comes many opinions, recommendations and experts excited to tell you the secret magic formula to success.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
The Agitator
APRIL 8, 2018
Why, for nearly six decades, has American philanthropy failed to grow beyond a 2% share of the Gross Domestic Product (GDP)? After all, decade after decade athletes break new records, horses run faster, crop yields bloom with increases and on and on. But since 1970 American philanthropic giving has stayed stuck; the percentage of GDP bumping up and down in a range from 1.6 -2.3%.
Selfish Giving
APRIL 10, 2018
Today on CauseTalk Radio , Megan and I talk to Shawn Askinosie , Founder & CEO of Askinosie Chocolate and author of the new book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul. On the show, Megan Shawn and I discuss: Shawn Askinosie, Askinosie Chocolate. Tell us about your switch from a criminal defense lawyer to chocolate maker.
Ann Green
APRIL 11, 2018
You already have a core group of donors and other supporters, but how well do you know them? One way to get to know them better is to send short surveys asking why they donate, what issues are important to them, and how they like to communicate (by mail, email, social media, or a combination of those). Let’s look at some of these more closely. Why do your donors give to your organization?
Nonprofit Marketing Guide
APRIL 6, 2018
Ward 8 – Boston, MA. I hope you all had a fantastic week! Let’s start winding down and check out the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. If you missed it this year, Hana Muslic has shared some Takeaways from Cause Camp 2018. Find out How to Tell Compelling Stories While Avoiding Savior Complex and Exploitation.
Advertisement
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
iMarketSmart
APRIL 19, 2018
Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com. You can also listen to episode 15 of the How I Built My Fundraising Consultancy podcast for a different discussion that dives into how she built her busi
Pam Moore
APRIL 11, 2018
Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!
The Agitator
APRIL 12, 2018
We’ve had some fun this week, talking about blockchains and voice-recognition systems and such. None of this matters if you can’t block and tackle with mail. That’s right, mail isn’t dead. And I know you know it isn’t dead. But from some recent discussions with Agitator Nation members, not all our bosses and board members know that it isn’t dead.
Selfish Giving
APRIL 25, 2018
Thanks to everyone who attended the virtual sponsorship summit last week. It was great! If you missed the summit be sure to listen to our interview with sponsorship guru Chris Baylis on CauseTalk Radio. Also, read the case study on Children's Miracle Network's efforts to recruit sponsors for their dance marathon program. That completes our second goal of the year, which was to learn more about how to raise more money with sponsorship.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Ann Green
APRIL 25, 2018
How much do you care about your donors? I’m sure your intentions are good and you think you care about your donors, but your donor communication doesn’t always reflect that. Your donors showed they care about your cause by giving to your organization. You need to show your donors you care about them, too. Here are a few ways to show your donors how much you care about them.
Nonprofit Marketing Guide
APRIL 11, 2018
Gary Wohlfeill. Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. ~Kristina. Guest Post by Gary Wohlfeill, Director of Marketing at CrowdRise. Nonprofits are used to holding their narratives close to the chest — “this is who we are, what we do, and we’d love if you’d rally behind our cause.
Mission Minded
APRIL 16, 2018
While the importance of having a social media presence is relatively well understood, pinpointing the how, where, how much, why, and for whom can be paralyzing for small nonprofit organizations and school communications teams strapped for resources and time. At Mission Minded, we see this all too often, which is why we’ve developed a simple […].
iMarketSmart
APRIL 9, 2018
Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts. At conferences you’ll hear speakers babble on about stuff. And, in publications, you’ll read articles that no one questions prior to publication. Plenty of these authors and speakers know what they are talking about.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
The Agitator
APRIL 26, 2018
The 2018 FEP report has both silver lining and cloud. Now what? I’d love to hear your thoughts in the comments; here are a few of mine. We must rebuild our base. Increasing retention post-first gift is a major part of this and we should pat ourselves on the back (not too hard) for this. But there are only two ways to grow: growing the value of donors or the number of them.
Selfish Giving
APRIL 24, 2018
Today on CauseTalk Radio , Megan and I talk to Pam Avesian , vice president at women's retailer Chico’s FAS , about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. On the show, Megan, Pam and I discuss: Pam Avesian, Chico's FAS. How did Chico's FAS connect with Habitat for Humanity?
EveryAction
APRIL 18, 2018
Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future. However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program.
Nonprofit Marketing Guide
APRIL 23, 2018
Whether you’re a veteran switching jobs or you are brand new at this nonprofit communications thing, we have recently updated our FREE e-book: The First 100 Days of Your New Nonprofit Marketing Job. This free e-book is a list of 100 tasks that you should try to complete within 100 days of starting your new job. The list will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
Fundraising Report Card
APRIL 10, 2018
Today we’ll walk through 3 metrics you’ll absolutely want to share with your board members at the next annual meeting. These metrics come from our team’s experience presenting to dozens of boards over the past few years. The post 3 Key Fundraising Metrics Your Board Members Want to See at the Next Annual Meeting appeared first on Fundraising Report Card.
Lets Talk Nonprofit
APRIL 18, 2018
Ask nonprofit staff or board members why they attend conferences, and you'll get a variety of responses. To be with like-minded people. To network with others in the field. And, invariably, to learn. PowerPoint presentations are a staple at most conferences. And as the title of this post suggests, it seems to be here for good - or at least for the foreseeable future.
The Agitator
APRIL 4, 2018
When Amazon started, people were nervous about providing a credit card number in hope that their books would arrive. (Don’t @ me, 25-and-unders, this was a real thing.) Will my book arrive? Will it be what I intended? Is this whole Internet thing a scam? So a large part of Amazon’s infrastructure works to convince people that it’s OK to buy things online by dealing with them quickly: instant email confirmations, package tracking, ratings, return policies, etc.
Selfish Giving
APRIL 18, 2018
Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country! Hundreds of colleges, and a handful of high schools, participate in the program each year.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Expert insights. Personalized for you.
190 
Let's personalize your content