Selfish Giving
APRIL 17, 2018
Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country! Hundreds of colleges, and a handful of high schools, participate in the program each year.
Ann Green
APRIL 3, 2018
The term donor-centered is pretty self-explanatory. It means focusing on your donors’ needs and interests, acknowledging them in your letters and other communication, and taking into account that not all donors are the same. If it’s so obvious, then why are many nonprofits so bad at it? You see countless examples of generic, organization-centered communication that barely acknowledges the donor.
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Pam Moore
APRIL 3, 2018
Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? Does this sound familiar? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. You started your social media plan but gave up as you have no idea how to budget or prioritize.
Nonprofit Marketing Guide
APRIL 26, 2018
Media relations is a lot like fundraising. The best fundraisers at your nonprofit are successful because they take the time to understand their prospects and build personal connections. They don’t waste their donors’ time — and they are careful not to come on too strong and approach them too often. A new survey of more than 1,350 media members by the media database company Cision shows that reporters want to be treated the same way.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Allison Fine
APRIL 11, 2018
At a JFK airport café one recent afternoon, we ordered our food from a screen. Last year, at the same café, it was a person who took our order. The new screen system was efficient, but it represented a lost opportunity for human interaction, a loss for our common humanity, and lost employment for a human. (click title to read more).
Nonprofit Tech for Good
APRIL 13, 2018
The number of low-cost or free apps and online tools available to nonprofits today is astounding. Provided you set aside the time to explore and experiment, your nonprofit can use the apps and tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media. 1. Buffer :: buffer.com. Buffer enables social media managers to schedule posts on social networks throughout the day and evening.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ann Green
APRIL 18, 2018
What type of donor database do you have, or do you even have one at all? If you’re using Excel instead of a database because it’s free, stop doing that. A spreadsheet is not a database. Your Worst Fundraising Enemy. A good database won’t be free, but there are affordable options for small organizations. Donation Management Software. You don’t want to limit yourself by having a database that can only hold a certain number of records or can only be used on one computer because you don’t want to pa
Pam Moore
APRIL 13, 2018
No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. With change also comes many opinions, recommendations and experts excited to tell you the secret magic formula to success.
Nonprofit Marketing Guide
APRIL 16, 2018
Angel Mills. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Angel Mills is the Communications Coordinator at Georgia Organics.
The Agitator
APRIL 30, 2018
There’s no question in my mind that a great deal of the furor over the ‘high cost of fundraising’ on the part boards, CEOs, watchdog groups, the press, regulators and many fundraisers themselves stems mostly from ignorance. Ignorance about what “acquisition” is, how it should be measured, and when or whether its costs should be considered acceptable.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Nonprofit Tech for Good
APRIL 2, 2018
The reports listed below are a small sampling of some of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your nonprofit craft your next online communication and fundraising plan. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield. Most of the reports listed are based on U.S. nonprofit research.
Selfish Giving
APRIL 10, 2018
Today on CauseTalk Radio , Megan and I talk to Shawn Askinosie , Founder & CEO of Askinosie Chocolate and author of the new book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul. On the show, Megan Shawn and I discuss: Shawn Askinosie, Askinosie Chocolate. Tell us about your switch from a criminal defense lawyer to chocolate maker.
Ann Green
APRIL 25, 2018
How much do you care about your donors? I’m sure your intentions are good and you think you care about your donors, but your donor communication doesn’t always reflect that. Your donors showed they care about your cause by giving to your organization. You need to show your donors you care about them, too. Here are a few ways to show your donors how much you care about them.
Pam Moore
APRIL 11, 2018
Creating content that inspires, connects and converts is not an easy task. Even if your product or service is “sexy” it can be tough. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.” However, those who need and want your services and content likely think it is exciting if you do it right!
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Marketing Guide
APRIL 6, 2018
Ward 8 – Boston, MA. I hope you all had a fantastic week! Let’s start winding down and check out the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. If you missed it this year, Hana Muslic has shared some Takeaways from Cause Camp 2018. Find out How to Tell Compelling Stories While Avoiding Savior Complex and Exploitation.
The Agitator
APRIL 8, 2018
Why, for nearly six decades, has American philanthropy failed to grow beyond a 2% share of the Gross Domestic Product (GDP)? After all, decade after decade athletes break new records, horses run faster, crop yields bloom with increases and on and on. But since 1970 American philanthropic giving has stayed stuck; the percentage of GDP bumping up and down in a range from 1.6 -2.3%.
Nonprofit Tech for Good
APRIL 27, 2018
Nonprofits in North America, Europe, and Australia have a multitude of online fundraising services to choose from mostly thanks to their government’s efforts to build digital records and databases of legally verified nonprofits. In most parts of the world, however, government’s digital capabilities remain a work in progress and as a result, the ability to accept online donations is challenging for most nonprofits in Africa, parts of Asia, Eastern Europe, the Middle East, and Latin Am
Selfish Giving
APRIL 25, 2018
Thanks to everyone who attended the virtual sponsorship summit last week. It was great! If you missed the summit be sure to listen to our interview with sponsorship guru Chris Baylis on CauseTalk Radio. Also, read the case study on Children's Miracle Network's efforts to recruit sponsors for their dance marathon program. That completes our second goal of the year, which was to learn more about how to raise more money with sponsorship.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
NonProfit Hub
APRIL 20, 2018
When you launch a nonprofit, its beneficiaries claim your attention, and rightly so. The people you impact should be your first priority. However, to reach those people with education, resources and services, you need external aid from the press. Here are six ways to capture the interest of the press and earn media coverage to help you impact your local community. 1.
Fundraising Coach
APRIL 26, 2018
I recently wrote about the importance of your fundraising offer. This post has gotten more response from readers than most. And it's captured the attention of my private coaching clients so much many of them are actively working on being more intentional about crafting offers. Are you educating or engaging? The biggest struggle seems to be a common one in nonprofits.
Nonprofit Marketing Guide
APRIL 11, 2018
Gary Wohlfeill. Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. ~Kristina. Guest Post by Gary Wohlfeill, Director of Marketing at CrowdRise. Nonprofits are used to holding their narratives close to the chest — “this is who we are, what we do, and we’d love if you’d rally behind our cause.
The Agitator
APRIL 26, 2018
The 2018 FEP report has both silver lining and cloud. Now what? I’d love to hear your thoughts in the comments; here are a few of mine. We must rebuild our base. Increasing retention post-first gift is a major part of this and we should pat ourselves on the back (not too hard) for this. But there are only two ways to grow: growing the value of donors or the number of them.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
iMarketSmart
APRIL 19, 2018
Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com. You can also listen to episode 15 of the How I Built My Fundraising Consultancy podcast for a different discussion that dives into how she built her busi
Selfish Giving
APRIL 24, 2018
Today on CauseTalk Radio , Megan and I talk to Pam Avesian , vice president at women's retailer Chico’s FAS , about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. On the show, Megan, Pam and I discuss: Pam Avesian, Chico's FAS. How did Chico's FAS connect with Habitat for Humanity?
NonProfit Hub
APRIL 24, 2018
This article was originally published in Nonprofit Hub Magazine. Ah, Spring. Finally, the sun is shining, the flowers are blooming, our allergies are resurging. And, if you’re like me, your office has become something of a warzone: papers, notes, books and old coffee cups crowding your desk, allowing just enough room to rest your arms. Even if your desk isn’t as disastrous as mine, you probably let a few things pile up during the winter months.
Mission Minded
APRIL 16, 2018
While the importance of having a social media presence is relatively well understood, pinpointing the how, where, how much, why, and for whom can be paralyzing for small nonprofit organizations and school communications teams strapped for resources and time. At Mission Minded, we see this all too often, which is why we’ve developed a simple […].
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Nonprofit Marketing Guide
APRIL 23, 2018
Whether you’re a veteran switching jobs or you are brand new at this nonprofit communications thing, we have recently updated our FREE e-book: The First 100 Days of Your New Nonprofit Marketing Job. This free e-book is a list of 100 tasks that you should try to complete within 100 days of starting your new job. The list will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.
The Agitator
APRIL 4, 2018
When Amazon started, people were nervous about providing a credit card number in hope that their books would arrive. (Don’t @ me, 25-and-unders, this was a real thing.) Will my book arrive? Will it be what I intended? Is this whole Internet thing a scam? So a large part of Amazon’s infrastructure works to convince people that it’s OK to buy things online by dealing with them quickly: instant email confirmations, package tracking, ratings, return policies, etc.
iMarketSmart
APRIL 9, 2018
Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts. At conferences you’ll hear speakers babble on about stuff. And, in publications, you’ll read articles that no one questions prior to publication. Plenty of these authors and speakers know what they are talking about.
Selfish Giving
APRIL 18, 2018
Elyse Meardon is proud of her work with Children’s Miracle Network Hospitals (CMN) - and rightfully so. As managing director of CMN’s signature dance marathon program, she and her team are stewards of the fastest growing peer-to-peer fundraiser in the country! Hundreds of colleges, and a handful of high schools, participate in the program each year.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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