Nonprofit Marketing Guide
FEBRUARY 20, 2019
“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t a priority at your nonprofit: Why Stories Work Easier to remember.
Selfish Giving
FEBRUARY 27, 2019
Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go. First, every nonprofit should have an email pop-up on its homepage. Most of you are familiar with the pop-up I use at Selfish Giving.
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Ann Green
FEBRUARY 19, 2019
How many times have you received an appeal or thank you letter that never mentions your past giving or that you’re a monthly donor? All you get is a generic, one-size-fits-all letter that doesn’t acknowledge who you are. Chances are most of the other donors of that organization are getting the exact same letter. This happens way too often and it’s a problem.
Nonprofit Tech for Good
FEBRUARY 1, 2019
By Ryan Polk , a Policy Advisor at the Internet Society , where he is primarily focused on issues related to Internet trust. Odds are your nonprofit has amassed valuable data as a result of regular day-to-day activities like processing online donations; managing virtual staff or volunteers; or capturing details of those who subscribe to your nonprofit’s newsletter.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Pam Moore
FEBRUARY 5, 2019
Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Branding pushing advertisements to you. Your neighbor trying to sell you something. Your best friend sharing funny videos that make you laugh.
Fundraising Coach
FEBRUARY 22, 2019
Excellent fundraisers know that fundraising is about a relationship with a donor. Since they're a "donor," the relationship is centered around their giving. But it is a relationship. That giving is linked to a donor's values and passions - things that make her uniquely human. And it's those values and passions that contribute to a genuine relationship.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
FEBRUARY 11, 2019
Join Catalist’s Brittany Hill for a FREE one-hour webinar that will highlight the findings from its 2018 research surveying over 1,000 Americans to better understand their perceptions and affinities toward the intersection of sports and social good. Signup HERE. Pro-athletes have always used their high profile to raise awareness for social injustices (e.g.
Ann Green
FEBRUARY 26, 2019
Monthly donors are special because they’ve committed to donating to nonprofits long-term. Retention rates for monthly donors are 90%, which is considerably better than retention rates for other types of donors. You’d think because of this, organizations would be jumping for joy and giving these donors extra special attention. But you would be wrong.
Nonprofit Tech for Good
FEBRUARY 14, 2019
Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?
Mission Minded
FEBRUARY 28, 2019
Julie Grawe is a senior brand strategist at Mission Minded and our director of digital. I asked her to give. The post Behind the Brand: The New Look and Feel of Canal Alliance appeared first on Mission Minded.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Pam Moore
FEBRUARY 27, 2019
Did you know that 85% of Facebook users watch video with the sound off? Most marketers create video and audio content assuming their audience is going to be super excited to “push play” on their video or audio content such as podcasts. Let's get real about how people are engaging with your content. . People are not always pushing play. Why you ask?
Nonprofit Marketing Guide
FEBRUARY 27, 2019
Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need. But there are times when your in-house resources simply aren’t enough and you need to hire some outside help.
Selfish Giving
FEBRUARY 13, 2019
When Brittany Hill from Catalist called me last week she had had enough. "Your past two newsletters have been all about the New England Patriots. ?? Blah, blah, blah," she said. "Instead of bragging, how about if you actually show your readers why and how to work with sports teams." Of course, I was like.??????. She had a point. So, sheepishly, I asked her what she had in mind.
Ann Green
FEBRUARY 5, 2019
When was the last time you thanked your donors? I mean really thanked them. That lame, automatic thank you email you sent after your year-end appeal doesn’t cut it. And even if you were one of the few organizations who did a good job of thanking their donors, gratitude is not a one-time deal. #DonorLove is a yearlong endeavor and with Valentine’s Day coming up, it’s a perfect opportunity to thank your donors and show how much you appreciate their support. 8 Top Ways to Send Nonprofit Donors Lov
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Nonprofit Tech for Good
FEBRUARY 7, 2019
An Interview with Fanny Villiers , Directora General of Donadora – an official partner of the Global Trends in Giving Report ( en español ). 1) Access to the internet in Mexico has grown very rapidly over the last decade. How has this impacted individual giving to NGOs in Mexico? Is online giving growing rapidly as well? Online giving is growing as fast as e-commerce.
Mission Minded
FEBRUARY 26, 2019
I recently sat down with Dr. Mike Walker, Head of School at San Francisco Day School, to talk about the. The post Behind the Brand: Q&A with Dr. Mike Walker, Head of School at SF Day appeared first on Mission Minded.
Pam Moore
FEBRUARY 23, 2019
Facebook can be a game changer for small business and even corporate brands. With more than 1.52 billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high. Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more.
Nonprofit Marketing Guide
FEBRUARY 6, 2019
Editorial calendars are essential tools for nonprofit communications staff, and we’ve got answers to your questions about them. What Should Go in My Editorial Calendar? At its most basic level, you need the content you are creating, when you are publishing or sending it, and in what communications channel. But you can add a lot more too! The “How Much and How Good” Grid for Nonprofit Communications My Five Rules for Repurposing Your Content Building an Editorial Calendar Based
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Selfish Giving
FEBRUARY 6, 2019
Well, it wasn't much of a game to watch, but at least my New England Patriots won! And we had some cause ads to count and watch. Here's my list of this year's Super Bowl cause ads 1. Budweiser, Wind Never Felt Better 2. Verizon, The Coach Who Wouldn't Be Here 3. Microsoft, We All Win [My favorite ad of the game!] 4. Stella Artois, Change Up the Usual 5.
Ann Green
FEBRUARY 12, 2019
What do you think of when you hear annual report? As a donor, you might think boring, long, a waste of resources, something I’m not going to read. As a nonprofit professional, you might think time-consuming, something we always do, something our board wants. These are all negatives, but an annual report can be a positive experience for your donors and also doesn’t have to be something that’s going to stress you out when you put it together.
iMarketSmart
FEBRUARY 4, 2019
I think too many in the nonprofit sector fear failure. Unfortunately, that paralyzes people. It prevents them from making decisions and thwarts innovation. In most cases it isn’t the fundraisers fault. They want to take risks. But, unfortunately the leaders, the board or the media make fundraisers feel like they can’t. They always seem to be lurking, waiting for failure so they can jump in shouting, “How dare you waste money!
Getting Attention
FEBRUARY 21, 2019
That’s the subject line of this morning’s email from our local Jewish Community Center (JCC), asking for my input on its member survey. My immediate response was to delete it because it’s all about the JCC’s needs and not about what us members need. At least that’s what the subject line conveys! Has your organization ever alienated its audiences doing something like this, something totally narcissistic ?
Speaker: Tim Sarrantonio, Director of Corporate Brand
Is your organization ready to build a recurring giving program that not only sustains but also propels your mission forward? 🚀 In this new webinar with industry visionary Tim Sarrantonio, we’ll guide you through the critical steps to establishing and scaling a successful recurring giving program. Whether you’re starting fresh or enhancing an existing program, this session will provide the strategies you need to deepen donor relationships and secure long-term support!
Pam Moore
FEBRUARY 5, 2019
Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Branding pushing advertisements to you. Your neighbor trying to sell you something. Your best friend sharing funny videos that make you laugh.
Nonprofit Marketing Guide
FEBRUARY 21, 2019
You make a lot of content. That’s what communications staff do. But are you using that content well? Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives.
Selfish Giving
FEBRUARY 19, 2019
Join Catalist’s Brittany Hill for a FREE one-hour webinar on February 27th that will share the findings of reaching out to more than 150 CSR executives and capturing their thoughts, challenges and predictions for the upcoming year. Signup HERE. At Catalist we like to say that strategy is just opinion until it is grounded in data. To that end, instead of just giving you our opinion on what is evolving and trending in CSR for 2019 and beyond, we went to the professionals living that work every day
EveryAction
FEBRUARY 22, 2019
Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more.
Speaker: Radhika Samant and Adri Glover
The world of work has fundamentally changed. The series of waves that the pandemic began have rippled through the Great Resignation, quiet quitting, the Great Regret, and other eloquent phrases that boil down to the same thing: people aren’t engaged at work or enabled to perform at their best. The truth is that engagement and enablement is more important than ever, but how we do it is the critical differentiator for many organizations.
NonProfit Hub
FEBRUARY 22, 2019
Good news, folks—the nonprofit sector is looking more lively, vital and resilient than ever. Results from the Johns Hopkins Center for Civil Society’s 2019 Nonprofit Employment Report show that the nonprofit sector is not only one of the largest employment forces in the nation, but also a significant contributor to employment growth, even in recessionary periods.
Concord Leadership
FEBRUARY 18, 2019
There are many reasons leadership is challenging: staff, clients, budgets, demands on our time. But the biggest reason leadership is challenging? As a leader, we’re calling the shots. Before getting into a leadership position, you want to call the shots. You know you could do better than the person currently in leadership. If only you […].
Thunderhead Works
FEBRUARY 18, 2019
By Tom Peterson. Every year Oxfam reports on the massive gap between the world’s super-rich and the poor. In 2017 the report named just eight men—Bill Gates, Amancio Ortega, Warren Buffett, Carlos Slim Helu, Jeff Bezos, Mark Zuckerberg, Larry Ellison, and Michael Bloomberg—who have more wealth than the poorest half of people on earth. Some of the names change each year but not this insane concentration of wealth that mucks up our world and breeds all kinds of social ills.
Nonprofit Marketing Guide
FEBRUARY 19, 2019
Curious if your salary as a nonprofit communications director is in line with what others are making? There’s a huge range depending on the size of your nonprofit and where you live. Check out the salary data for U.S. nonprofit communications directors in the 2019 Nonprofit Communications Trends Report. We asked for salary data from communications directors/managers and looked at that data by the overall organizational budget and by the cost of living where the nonprofit is located.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
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