Nonprofit Marketing Guide
FEBRUARY 20, 2019
“A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Richard Maxwell and Robert Dickman in The Elements of Persuasion Starting in March, I will share more on how to write stories, but today we get down to the basics in case storytelling isn’t a priority at your nonprofit: Why Stories Work Easier to remember.
Selfish Giving
FEBRUARY 27, 2019
Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go. First, every nonprofit should have an email pop-up on its homepage. Most of you are familiar with the pop-up I use at Selfish Giving.
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Ann Green
FEBRUARY 19, 2019
How many times have you received an appeal or thank you letter that never mentions your past giving or that you’re a monthly donor? All you get is a generic, one-size-fits-all letter that doesn’t acknowledge who you are. Chances are most of the other donors of that organization are getting the exact same letter. This happens way too often and it’s a problem.
Nonprofit Tech for Good
FEBRUARY 20, 2019
The internet is loaded with amazing free or low-cost tools and resources! Provided you set aside the time to explore and experiment, your nonprofit can use the tools listed below to significantly improve your web and email communications and your social media campaigns. Social Media. 1. Buffer :: buffer.com. Buffer enables social media managers to schedule posts on social networks throughout the day and evening.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Fundraising Coach
FEBRUARY 22, 2019
Excellent fundraisers know that fundraising is about a relationship with a donor. Since they're a "donor," the relationship is centered around their giving. But it is a relationship. That giving is linked to a donor's values and passions - things that make her uniquely human. And it's those values and passions that contribute to a genuine relationship.
Pam Moore
FEBRUARY 5, 2019
Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Branding pushing advertisements to you. Your neighbor trying to sell you something. Your best friend sharing funny videos that make you laugh.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
FEBRUARY 11, 2019
Join Catalist’s Brittany Hill for a FREE one-hour webinar that will highlight the findings from its 2018 research surveying over 1,000 Americans to better understand their perceptions and affinities toward the intersection of sports and social good. Signup HERE. Pro-athletes have always used their high profile to raise awareness for social injustices (e.g.
Ann Green
FEBRUARY 26, 2019
Monthly donors are special because they’ve committed to donating to nonprofits long-term. Retention rates for monthly donors are 90%, which is considerably better than retention rates for other types of donors. You’d think because of this, organizations would be jumping for joy and giving these donors extra special attention. But you would be wrong.
Nonprofit Tech for Good
FEBRUARY 1, 2019
By Ryan Polk , a Policy Advisor at the Internet Society , where he is primarily focused on issues related to Internet trust. Odds are your nonprofit has amassed valuable data as a result of regular day-to-day activities like processing online donations; managing virtual staff or volunteers; or capturing details of those who subscribe to your nonprofit’s newsletter.
NonProfit Hub
FEBRUARY 22, 2019
Good news, folks—the nonprofit sector is looking more lively, vital and resilient than ever. Results from the Johns Hopkins Center for Civil Society’s 2019 Nonprofit Employment Report show that the nonprofit sector is not only one of the largest employment forces in the nation, but also a significant contributor to employment growth, even in recessionary periods.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Mission Minded
FEBRUARY 28, 2019
Julie Grawe is a senior brand strategist at Mission Minded and our director of digital. I asked her to give. The post Behind the Brand: The New Look and Feel of Canal Alliance appeared first on Mission Minded.
Nonprofit Marketing Guide
FEBRUARY 28, 2019
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. Registration is $20 or free with an All-Access Pass Learn More and Register March 19 & 21: Content Marketing Campaigns: How Good Content Can Attract Thousands of People to Your Cause [Two-part Webinar Series] Le
Selfish Giving
FEBRUARY 13, 2019
When Brittany Hill from Catalist called me last week she had had enough. "Your past two newsletters have been all about the New England Patriots. ?? Blah, blah, blah," she said. "Instead of bragging, how about if you actually show your readers why and how to work with sports teams." Of course, I was like.??????. She had a point. So, sheepishly, I asked her what she had in mind.
Ann Green
FEBRUARY 5, 2019
When was the last time you thanked your donors? I mean really thanked them. That lame, automatic thank you email you sent after your year-end appeal doesn’t cut it. And even if you were one of the few organizations who did a good job of thanking their donors, gratitude is not a one-time deal. #DonorLove is a yearlong endeavor and with Valentine’s Day coming up, it’s a perfect opportunity to thank your donors and show how much you appreciate their support. 8 Top Ways to Send Nonprofit Donors Lov
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Nonprofit Tech for Good
FEBRUARY 14, 2019
Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?
NonProfit Hub
FEBRUARY 15, 2019
It’s hard to ramp up the good work you do if you don’t know how to concretely define, measure and communicate your impact to supporters. It’s important to learn how to share your efforts with the world, and even more important that you know just how big of an impact you’re making on the issue you’re trying to solve. Defining impact. “Impact,” by definition, is the action of one object coming forcibly into contact with another.
Mission Minded
FEBRUARY 26, 2019
I recently sat down with Dr. Mike Walker, Head of School at San Francisco Day School, to talk about the. The post Behind the Brand: Q&A with Dr. Mike Walker, Head of School at SF Day appeared first on Mission Minded.
Nonprofit Marketing Guide
FEBRUARY 27, 2019
Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need. But there are times when your in-house resources simply aren’t enough and you need to hire some outside help.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Selfish Giving
FEBRUARY 6, 2019
Well, it wasn't much of a game to watch, but at least my New England Patriots won! And we had some cause ads to count and watch. Here's my list of this year's Super Bowl cause ads 1. Budweiser, Wind Never Felt Better 2. Verizon, The Coach Who Wouldn't Be Here 3. Microsoft, We All Win [My favorite ad of the game!] 4. Stella Artois, Change Up the Usual 5.
Ann Green
FEBRUARY 12, 2019
What do you think of when you hear annual report? As a donor, you might think boring, long, a waste of resources, something I’m not going to read. As a nonprofit professional, you might think time-consuming, something we always do, something our board wants. These are all negatives, but an annual report can be a positive experience for your donors and also doesn’t have to be something that’s going to stress you out when you put it together.
Nonprofit Tech for Good
FEBRUARY 19, 2019
Date: March 12, 2019. Time: 1pm EST. Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good. Fundraiser for: Wildlife SOS (Donation Optional). Customized for small nonprofits on a limited budget, this webinar will highlight current trends in online fundraising. Online donations make up an average of 7-10% of a nonprofit’s annual budget, but that number will grow rapidly in the coming years.
NonProfit Hub
FEBRUARY 11, 2019
We all have an image of what summer camp looks like—beautiful mountain lakes, campfires, tug of war, bunk beds. But the reality is that summer camps come in all shapes and sizes. And many nonprofits have started them as a way to not only drive revenue, but to achieve their mission in a more effective way. If you run a nonprofit museum, advocacy group, animal shelter or environmental protection organization, starting a summer camp could be a logical next step toward rewarding your members, donor
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
iMarketSmart
FEBRUARY 4, 2019
I think too many in the nonprofit sector fear failure. Unfortunately, that paralyzes people. It prevents them from making decisions and thwarts innovation. In most cases it isn’t the fundraisers fault. They want to take risks. But, unfortunately the leaders, the board or the media make fundraisers feel like they can’t. They always seem to be lurking, waiting for failure so they can jump in shouting, “How dare you waste money!
Nonprofit Marketing Guide
FEBRUARY 6, 2019
Editorial calendars are essential tools for nonprofit communications staff, and we’ve got answers to your questions about them. What Should Go in My Editorial Calendar? At its most basic level, you need the content you are creating, when you are publishing or sending it, and in what communications channel. But you can add a lot more too! The “How Much and How Good” Grid for Nonprofit Communications My Five Rules for Repurposing Your Content Building an Editorial Calendar Based
Selfish Giving
FEBRUARY 19, 2019
Join Catalist’s Brittany Hill for a FREE one-hour webinar on February 27th that will share the findings of reaching out to more than 150 CSR executives and capturing their thoughts, challenges and predictions for the upcoming year. Signup HERE. At Catalist we like to say that strategy is just opinion until it is grounded in data. To that end, instead of just giving you our opinion on what is evolving and trending in CSR for 2019 and beyond, we went to the professionals living that work every day
Getting Attention
FEBRUARY 21, 2019
That’s the subject line of this morning’s email from our local Jewish Community Center (JCC), asking for my input on its member survey. My immediate response was to delete it because it’s all about the JCC’s needs and not about what us members need. At least that’s what the subject line conveys! Has your organization ever alienated its audiences doing something like this, something totally narcissistic ?
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Nonprofit Tech for Good
FEBRUARY 7, 2019
An Interview with Fanny Villiers , Directora General of Donadora – an official partner of the Global Trends in Giving Report ( en español ). 1) Access to the internet in Mexico has grown very rapidly over the last decade. How has this impacted individual giving to NGOs in Mexico? Is online giving growing rapidly as well? Online giving is growing as fast as e-commerce.
NonProfit Hub
FEBRUARY 13, 2019
If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. This is especially true if you compare yourself to larger and more established organizations, which draw on brand recognition and longtime supporters to reach their goals. However, while you need to work hard, you don’t need to worry.
Pam Moore
FEBRUARY 27, 2019
Did you know that 85% of Facebook users watch video with the sound off? Most marketers create video and audio content assuming their audience is going to be super excited to “push play” on their video or audio content such as podcasts. Let's get real about how people are engaging with your content. . People are not always pushing play. Why you ask?
Nonprofit Marketing Guide
FEBRUARY 21, 2019
You make a lot of content. That’s what communications staff do. But are you using that content well? Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
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